Trade Show TalesBlog

Posts Tagged ‘Quadro’

« Older Entries

5 Classic Tips x 5 Days = 25 Delights | Day #2

November 8th, 2016 Mel White COMMENTS

tipsday2

Welcome Back!

Today, we stroll through the colorful history of our product names. We’ll even touch on the funky Classic Exhibits logo. Don’t scoff. It’s more interesting than you think.

Insight #6 — SEGUE

Six years ago, all SEG-type displays were in Visionary Designs. We got tired of searching for them in VD whenever you requested an SEG design so we created SEGUE. Obviously, the SEG in SEGUE stands for silicone edge graphics, but did you know that segue, like in a movie, means the transition from one scene to another? Or in our case, from one product line to another. Seamlessly.

Insight #7 — Sacagawea

I know it’s hard to pronounce, and I’m sorry. When we developed Sacagawea during the Great Recession, we wanted to continue an “explorer” naming system, like Magellan. It seemed clever at the time. Unfortunately, we soon realized that most explorers have “issues” (think Balboa, Pizarro, Cortes, etc.).

My wife suggested Sacagawea, a resourceful and invaluable guide who accompanied Lewis and Clark. Since the new line was lightweight, durable, practical, and adaptable, it made sense. Honestly, I still think it makes sense, and it’s the only product line in our industry named after a woman.

Insight #8 — Gravitee

Gravitee was born from multiple intense R&D sessions in 2015 where we mined our past product successes to create a new modular panel system. The elegant clips from Euro LT, the 180° hinge from Intro, the MODUL locking system, and our familiarity with custom wood construction. We realized that connecting the panels was as easy as letting gravity do the work. The Newton and apple tree concept came along for the ride. As for the spelling… blame marketing.

Insight #9 — Aero, Intro, Quadro, and Euro LT

No idea since the lines predate me. That said… they are most self-explanatory, except for the weird fixation with ending in “O.” FYI — There was a Euro before there was a Euro LT.

Insight #10 — Classic Exhibits Logo

cesymbolonlyI am told it was created by a design agency on the East Coast. Kevin loves the Classic logo. I’ve grown to (mostly) love it over the years as we’ve made subtle changes. If nothing else, it’s iconic.

Eleven years ago and about seven months after accepting the job at Classic, I mentioned the logo to a distributor who said they liked how the “C” crested the “E.” To be honest, I had never noticed the “C” before in the logo. Now suddenly it made sense! Before that, I just thought it resembled Marvin the Martian.

OK, maybe it wasn’t quite as interesting as I promised, but it’s not like you’ve never been disappointed in a story.

Hump day tomorrow with #11 thru #15.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite
https://twitter.com/melmwhite

[subscribe2]

Tags: , , , , , , , ,
Posted in Classic Exhibit Systems, Gravitee, Mel White, Trade Show Marketing | No Comments »

Summer Crush Specials — Savings on Quadro EO and iPad Kiosks

June 5th, 2012 Mel White COMMENTS

Quadro EO and iPad Kiosk “Summer Crush” Savings

The Summer Crush Specials feature the Quadro EO Pop Up combined with the newly released iPad Kiosks MOD-1312 and MOD-1314. The savings are ginormous. Literally GINORMOUS!

Download the unbranded Summer Crush PDF.

Those who saw the units at EXHIBITOR 2012 know that the Classic iPad Kiosks are the real deal. They combine function and value never before seen in an iPad kiosk with a lockable clamshell case, integrated wire management, an internal power strip, and powder-coated steel and aluminum construction. Plus, it wouldn’t be a Classic without accessory options like graphic wings, graphic clamshell halos, literature holders, and a nifty keyboard shelf. Check out the links below to see all the great options.

But my personal favorite . . . the clamshell case with an extrusion connection similar to how Literature Brochures attach to our hybrid systems. This gives you the ability to add an iPad to any new or existing hybrid inline or island from Classic Exhibits (and a competing extrusion line as well).

Kudos to Mike Swartout for the great demo video. Pay special attention to the cool theme music. I love it!!

See the details in the Exhibit Specials gallery. But like all summer crushes, this one is 2 Good 2 Last 4 Ever.

For the iPad Kiosk Product Sheet and Price List, click on the links.

— Mel White

http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

*********************************

Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Tags: , , , ,
Posted in Classic Exhibit Systems, Mel White | No Comments »

Something for (Almost) Nothing — FREE Pop Up Panels

March 29th, 2012 Mel White 2 COMMENTS

For Classic Distributors Only

Quadro Pop Up Fabric Panels

Typically, we wouldn’t post this information in a blog, but this is our way of rewarding our loyal blog, Facebook, and LinkedIn followers. We have an inventory of Quadro S and Quadro EO Pop Up fabric panels in discontinued fabrics. We have been holding onto them, just in case a customer needed one or two, but now it’s time for a Spring Cleaning.

The following fabric panels, complete with magnet and hanger and kicker strips, are FREE. First come. First serve (within limits). Simply email me at the address below. You’ll have to pay for packaging ($35 wholesale per box) and shipping, but there’s no other obligation. We’ve even eliminated all the fun of haggling, unless you count the packaging fee (which is non-negotiable). Perfect for the kindergartener who needs a durable sleeping mat. 😉

Let us know. If you are a hoarder by nature, please curb that impulse. Offer ends April 10.

Quadro EO and Quadro S Fabric Pop Up Panels

EO Pop Up Panels [Curve Frame]

(1) Silver FR – 6 ft Table Top (complete)

  • (2) Front Panels
  • (2) End Caps

(1) Imperial FR – Full Height (complete)

  • (3) Front Panels
  • (2) End Caps

(2) Koala FR – 6 ft Table Top (front)

(4) Imperial FR – Full Height (front)

(2) Eclipse Prelude – Full Height (end caps)

(2) Coal FR – Full Height (end caps)

S Pop Up Panels [Curve Frame]

(2) Silver FR – 6 ft Table Top (complete)

  • (2) Front Panels
  • (2) End Panels

(1) Silver FR – 8 ft Table Top (complete)

  • (3) Front Panels
  • (2) End Panels

(6) Silver FR – Full Height (front)

(4) Silver FR – Full Height (end caps)

(4) Silver FR – Table Top (front)

(2) Lava EcoFi – Table Top (front)

S Pop Up Panels [Straight Frame]

(6) Silver FR – Full Height (front)

(4) Silver FR – Full Height (end caps)

(2) Windsor FR – Full Height (end caps)

* All are complete with magnet and hanger and kicker strips

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

*********************************

Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Tags: , ,
Posted in Classic Exhibit Systems, Mel White | 2 Comments »

Quadro Pop Up — FREE Monitor Promotion

August 30th, 2011 Mel White COMMENTS

Quadro Pop Up Promotion

Fall in Love:  Quadro Pop Up FREE Monitor Promotion

Here’s a recent trend that may surprise you:  Half of all Quadro Pop Ups orders include a monitor mount option. That’s true whether it’s a curve or a flat frame, or a Quadro S or a Quadro EO kit. Monitors have become a “gotta have” option for a pop up, and no system makes it easier than Quadro. It makes sense . . . we invented the monitor mount option for flat screen LCD’s and Plasmas for pop ups. In fact, the Quadro S Pop Up Display is the only frame that can handle as many as five monitors. Yes, FIVE!

To make this “gotta have” even more enticing, we’re giving away a FREE Acer 22″ LCD monitor with any Quadro Pop Up that includes the monitor mount option.

Here are the Details:

The promotion runs from 9/1/11 to 10/31/11.

Receive (1) FREE 22″ Monitor with the Purchase of a Quadro S or EO Pop Up with the Monitor Mount option. Basically, we’ll give your customer a free monitor (a $165 value) just for ordering a Quadro display. Heck, they were probably going to order it anyway, but now they’ll feel some extra love from you and Classic.

If your client wants to order additional monitors, to match the look and feel of the free one, that’s cool. We’ll have them available at a slight markup over cost to cover freight and handling ($165 wholesale). And before you ask, because I know you will, the monitor does not fit in the existing roto-molded case (size-wise). Should your client want a separate case for the monitor, please let us know. We know of several options, including shipping it in the existing manufacturer packaging.

Click Here to download the jpg flyer with all the details.

Finally, we’ve created an unbranded version of the promotional e-broadcast so you can add your logo and contact information. Let me know if you want it.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

*********************************

Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100.

Tags: , , ,
Posted in Classic Exhibit Systems, Mel White | No Comments »

Word on the Street — April 4th thru April 8th

April 10th, 2011 Mel White 2 COMMENTS
Quarter 2011

Word on the Street by Kevin Carty

One Quarter Down . . . 3 to Go!

It’s hard to believe how quickly the first quarter flew by. But it did, and what an interesting first quarter it was. January was strong. February a little dicey. March was a monster! I am glad to report that Q1 2011 was one of the best in Classic’s history. We owe it all to your hard work with your customers and to the positive attitude of the Classic team. Thanks so much!

It’s always a little dangerous in our business to predict Q2 sales based on Q1, but, what the heck, let’s put on our Jeanne Dixon psychic hat for a moment and peer into the crystal ball. The second quarter looks to be upbeat from what we are seeing and are hearing. This past week I spoke to quite a few distributors who told me that expect more of the same in the second quarter. They are seeing more activity from both existing and new customers, who are adding to existing structures, changing graphics, and in quite a few cases, purchasing new displays.

It would be easy to see Q1 as an anomaly, but the first quarter was a blend of sales with a healthy mix of larger exhibits, custom inlines, counters and workstations, and standard kits. In 2010, you may recall that we had a lot of kit sales without much customization, especially 10 x 10’s and 10 x 20’s. But so far in 2011, while kit sales have continued to set the pace, we are building more “souped” up kits and a lot more high-budget islands.

Product Mix

We continue to sell quite a few hybrids like Visionary Designs, Sacagawea, Magellan, P10, and SEGUE, but we are also selling Intro Folding Fabric Systems, Quadro Pop Up Displays (both S and EO), and Aero Table Tops. And I can’t even keep track of the Aero Overhead Hanging Sign sales. It seems like every time I walk onto the setup floor there is another Aero Overhead Sign being assembled. Some are part of larger exhibits, but also a lot are add-ons to a client’s existing exhibit.

Looking forward, it appears the mix of sales is continuing. Most of what we have quoted or have headed for Production in April and May is either customized kits or larger island exhibits.

So what does all this mean? I was watching a video from EXHIBITOR interviewing attendee’s who were asked about the climate of business. Most of the responses were “We’re back!” or “We’re on the way back.” And I have to agree that it certainly feels that way, despite all the news you hear regarding the state of our economy.

What Have We Learned?

History Repeats ItselfHowever . . . I want to ask you a question before we get too comfortable with the “recovery.” What did we/you learn about our industry, about business, and about our customers over the past two plus years?” Did we learn anything that will make the industry stronger, our businesses healthier, and our sales increase?

I suspect the answer is not as transparent we would all like to believe. Not to rely on a cliche, but as we all know, history tends to repeat itself when we don’t analyze and understand the past. We are already getting hints of this it relates to inflated trade show charges, arbitrary rush fees, and inflexible customer service within our industry.

Let me know your thoughts, and next week I’ll share mine as well as your comments, observations, and rants. Give me a call, send me an email, or simply reply in the comments section of the blog.

Thanks again for making the last quarter so great. Have a great week ahead.

–Kevin Carty

http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

Tags: , , , , , , ,
Posted in Kevin Carty, Word on the Street | 2 Comments »

« Older Entries