Excellent animation by Mike Swartout, the Classic Design Director, for the Perfect 10 Portable Hybrid Display. The animation video shows the P10 Helio (VK-1507) with inline wings, hard rock maple laminate, and a rectangle header. The background jazz music is the perfect compliment to this video.
Posts Tagged ‘Perfect 10’
Perfect 10 Portable Hybrid Display — Setup Animation for Trade Show Exhibit (Cool!)
July 4th, 2009
COMMENTS
Word on the Street — June 29th thru July 3rd
July 3rd, 2009
COMMENTS
Word on the Street by Kevin Carty
Rumors on the Street
Since this was a short week and many of the people I call on or chat with were on vacation, I opted to write about something a little bit different: Rumors on the Street.
There is a bit of an inside joke with this week’s blog.
Many who know me and or who have known Classic for some time know that Classic’s closest vendor partner is Optima Graphics in St. Louis. Optima provides all the tension fabric graphics for the Magellan Displays, Perfect 10 Displays, Visionary Designs Displays, Aero Table Top Displays and Aero Overhead Structures. This had led to the most asked question and assumed rumor over the past 18 months.
Does Optima and/or Jim Hoffmann own Classic Exhibits? If I told you I field this question once a week, I would be lying. Some weeks, I get that question (or a related comment) up to three times a week. Mr. Hoffmann tells me he gets the same question all the time.
Do you ever wonder where industry rumors and assumptions like this come from? I do. Most are harmless and can even be funny.
In doing my “research” for this blog, I went straight to the source, Jim Hoffmann. Here is how the conversation went . . .
Kevin — “So big bossman . . . I mean Mr. Hoffmann, do you own Classic? You know the same Classic Exhibits where I have worked for 15 years?”
Mr. Hoffman — “I get that question a lot Kev. My answer is simple. In my dreams! 🙂 Now get back to work, I am not paying you to goof off!”
In all seriousness, Classic Exhibits is not owned by Jim Hoffmann or Optima Graphics. We are, however, very close Vendor Partners that share a lot of common customers in the trade show exhibit industry.
So, how about you? Have you heard any good juicy industry rumors that you would like to share? Have you been the subject of any tantalizing rumors recently?
Have a great 4th of July Weekend with your families.
Talk to you next week.
Be Well!
–Kevin Carty
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a
Word on the Street by Kevin Carty
Rumors on the Street
Since this was a short week and many of the people I call on or chat with were on vacation, I opted to write about something a little bit different: Rumors on the Street.
There is a bit of an inside joke with this week’s blog.
Many who know me and or who have known Classic for some time know that Classic’s closest vendor partner is Optima Graphics in St. Louis. Optima provides all the tension fabric graphics for the Magellan Displays, Perfect 10 Displays, Visionary Designs Displays, Aero Table Top Displays and Aero Overhead Structures. This had led to the most asked question and assumed rumor over the past 18 months.
Does Optima and/or Jim Hoffmann own Classic Exhibits? If I told you I field this question once a week, I would be lying. Some weeks, I get that question (or a related comment) up to three times a week. Mr. Hoffmann tells me he gets the same question all the time.
Do you ever wonder where industry rumors and assumptions like this come from? I do. Most are harmless and can even be funny.
In doing my “research” for this blog, I went straight to the source, Jim Hoffmann. Here is how the conversation went . . .
Kevin — “So big bossman . . . I mean Mr. Hoffmann, do you own Classic? You know the same Classic Exhibits where I have worked for 15 years?”
Mr. Hoffman — “I get that question a lot Kev. My answer is simple. In my dreams! 🙂 Now get back to work, I am not paying you to goof off!”
In all seriousness, Classic Exhibits is not owned by Jim Hoffmann or Optima Graphics. We are, however, very close Vendor Partners that share a lot of common customers in the trade show exhibit industry.
So, how about you? Have you heard any good juicy industry rumors that you would like to share? Have you been the subject of any tantalizing rumors recently?
Have a great 4th of July Weekend with your families.
Talk to you next week.
Be Well!
–Kevin Carty
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a
Introducing Sacagawea Portable Hybrid Trade Show Displays
June 17th, 2009
COMMENTS
Sacagawea Portable Hybrid Trade Show Displays
I’m just old enough to remember the skits where an actor would portray both a man and a woman by painting half their face as a man and the other half as a woman. Depending on the dialogue, the actor would show the audience one side or the other and often would wear a half suit and half dress costume. It seems silly now, but I’m smiling as I write this because the skits were entertaining, creative, and economical (one actor – two roles).
As budgets tighten, particularly exhibit budgets, exhibit managers expect displays to perform multiple roles. Unfortunately, most exhibits are much better as character actors – portable or modular or custom but not custom portable (for example).
If you are familiar with Classic, you already know about Perfect 10 and Magellan, two innovative hybrid systems in the $5,000 to $12,000 price range. You clearly like these hybrid displays, judging by our sales over the past 18 months. Recently, you asked for an even more economical solution, something starting around $3100.
Introducing the Sacagawea Portable Hybrid Series
For too long, trade show exhibit buyers have had to choose between price and design and portability and upscale features. Not anymore. The Sacagawea Portable Hybrid Series offers exhibitors contemporary hybrid design with aluminum extrusion and large format tension fabric graphics at a great price.
If you are considering a pop up display, why not consider a Sacagawea instead for about the same price? The Sacagawea display takes about the same time to assemble, packs in portable roto-molded case(s) with wheels, and offers more flexibility with counters, workstations, and re-configurability. With Sacagawea, you can start with a 10’ x 10’ exhibit and expand to a 10’ x 20’ as your show schedule and budget grows. Because the system is constructed with durable aluminum extrusion and lightweight tension fabric graphics, your display will evolve as your trade show marketing program changes from year to year.
See the entire Sacagawea Series in Design Search including (17) 10’ x 10’ kits and (7) 10’ x 20’ kits. Prices start at $3100.
Sacagawea VK-2104 Portable Hybrid Display
Travel Well, Travel Smart, Travel Light. Sacagawea Portable Hybrid Displays.
–Mel White
Sacagawea Portable Hybrid Trade Show Displays
I’m just old enough to remember the skits where an actor would portray both a man and a woman by painting half their face as a man and the other half as a woman. Depending on the dialogue, the actor would show the audience one side or the other and often would wear a half suit and half dress costume. It seems silly now, but I’m smiling as I write this because the skits were entertaining, creative, and economical (one actor – two roles).
As budgets tighten, particularly exhibit budgets, exhibit managers expect displays to perform multiple roles. Unfortunately, most exhibits are much better as character actors – portable or modular or custom but not custom portable (for example).
If you are familiar with Classic, you already know about Perfect 10 and Magellan, two innovative hybrid systems in the $5,000 to $12,000 price range. You clearly like these hybrid displays, judging by our sales over the past 18 months. Recently, you asked for an even more economical solution, something starting around $3100.
Introducing the Sacagawea Portable Hybrid Series
For too long, trade show exhibit buyers have had to choose between price and design and portability and upscale features. Not anymore. The Sacagawea Portable Hybrid Series offers exhibitors contemporary hybrid design with aluminum extrusion and large format tension fabric graphics at a great price.
If you are considering a pop up display, why not consider a Sacagawea instead for about the same price? The Sacagawea display takes about the same time to assemble, packs in portable roto-molded case(s) with wheels, and offers more flexibility with counters, workstations, and re-configurability. With Sacagawea, you can start with a 10’ x 10’ exhibit and expand to a 10’ x 20’ as your show schedule and budget grows. Because the system is constructed with durable aluminum extrusion and lightweight tension fabric graphics, your display will evolve as your trade show marketing program changes from year to year.
See the entire Sacagawea Series in Design Search including (17) 10’ x 10’ kits and (7) 10’ x 20’ kits. Prices start at $3100.
Sacagawea VK-2104 Portable Hybrid Display
Travel Well, Travel Smart, Travel Light. Sacagawea Portable Hybrid Displays.
–Mel White
When It Comes to Graphic Design, I’m an Idiot
April 23rd, 2009
3 COMMENTS
Classic Exhibits and Graphic Design
When it comes to graphic design, I am an idiot. I’m not embarrassed to admit it, although I probably should be since I manage the marketing for Classic Exhibits and ClassicMODUL, and assist in the marketing for Exhibits Northwest. Yet, there’s rarely a day that I don’t make graphic design decisions about our websites, sales literature, email marketing broadcasts, and trade show displays. Does my lack of graphic design expertise show? I certainly hope not. Frankly, I think we do a pretty good job.
Like most marketing managers, or any manager who understands his or her limitations, I rely on talented people, such as graphic designers. Not only do they understand the tools, such as Photoshop, Illustrator, or Quark, but they spend their days immersed in graphic design issues. They understand the nuances and the trends. They remind me that this color text on that background is unreadable and that I’ve created visual clutter and confusion in my effort to say and show too much. If I ask them to add a “star burst” with a price, they guide me to a more contemporary solution that doesn’t reek of 1980’s clip art.
Fortunately, I’ve learn some valuable lessons over the years regarding graphic design, which I’ll share. These aren’t font, color, or layout tips. Remember, I’m an idiot. These are tips for anyone working with graphic designers, tips that hopefully will save you time, money, and slow the aging process.
Classic Exhibits and Graphic Design
When it comes to graphic design, I am an idiot. I’m not embarrassed to admit it, although I probably should be since I manage the marketing for Classic Exhibits and ClassicMODUL, and assist in the marketing for Exhibits Northwest. Yet, there’s rarely a day that I don’t make graphic design decisions about our websites, sales literature, email marketing broadcasts, and trade show displays. Does my lack of graphic design expertise show? I certainly hope not. Frankly, I think we do a pretty good job.
Like most marketing managers, or any manager who understands his or her limitations, I rely on talented people, such as graphic designers. Not only do they understand the tools, such as Photoshop, Illustrator, or Quark, but they spend their days immersed in graphic design issues. They understand the nuances and the trends. They remind me that this color text on that background is unreadable and that I’ve created visual clutter and confusion in my effort to say and show too much. If I ask them to add a “star burst” with a price, they guide me to a more contemporary solution that doesn’t reek of 1980’s clip art.
Fortunately, I’ve learn some valuable lessons over the years regarding graphic design, which I’ll share. These aren’t font, color, or layout tips. Remember, I’m an idiot. These are tips for anyone working with graphic designers, tips that hopefully will save you time, money, and slow the aging process.
Perfect 20 Video By a Classic Distributor
April 16th, 2009
1 COMMENT
Tracy Lindsay, a Classic Exhibits distributor, created the following video highlighting the Perfect 20 Portable Hybrid Display. In the video, she walks you through the P20 exhibit her client purchased in February and discusses the benefits and features of the system. It’s very well done. I didn’t see any pedestals or counters, so without pulling the order, I’d bet it’s the Anna Bella (VK-1800). The Anna Bella is a 10′ x 20′ display that can be re-configured into two 10′ x 10′ displays by adding another vertical.
The video is posted in her blog, Display Diva, as well as on YouTube. If you choose to view it on her blog, it’s the second one down under the heading of “The Perfect 10 (and Perfect 20) Portable Hybrid Trade Show Display.” Or, better yet, just click on the video below.
Tracy Lindsay, a Classic Exhibits distributor, created the following video highlighting the Perfect 20 Portable Hybrid Display. In the video, she walks you through the P20 exhibit her client purchased in February and discusses the benefits and features of the system. It’s very well done. I didn’t see any pedestals or counters, so without pulling the order, I’d bet it’s the Anna Bella (VK-1800). The Anna Bella is a 10′ x 20′ display that can be re-configured into two 10′ x 10′ displays by adding another vertical.
The video is posted in her blog, Display Diva, as well as on YouTube. If you choose to view it on her blog, it’s the second one down under the heading of “The Perfect 10 (and Perfect 20) Portable Hybrid Trade Show Display.” Or, better yet, just click on the video below.