Trade Show TalesBlog

Posts Tagged ‘trade show exhibit’

Custom Table Top Display Video

July 9th, 2014 COMMENTS

Charlie Shivel, a project manager in the Customer Service Department, discusses a custom Visionary Designs table top display. This table top was designed by Trina Broten, a Classic Exhibits Designer, to fulfill the specific marketing requirements of a distributor’s client. Charlie does a terrific job of keeping it short, sweet, informal, and informative. Well done Charlie.

 

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.


 

Word on the Street — June 29th thru July 3rd

July 3rd, 2009 COMMENTS
classic-exhibits-word-on-the-street

Word on the Street by Kevin Carty

Rumors on the Street

Since this was a short week and many of the people I call on or chat with were on vacation, I opted to write about something a little bit different: Rumors on the Street.

There is a bit of an inside joke with this week’s blog.

Many who know me and or who have known Classic for some time know that Classic’s closest vendor partner is Optima Graphics in St. Louis. Optima provides all the tension fabric graphics for the Magellan Displays, Perfect 10 Displays, Visionary Designs Displays, Aero Table Top Displays and Aero Overhead Structures. This had led to the most asked question and assumed rumor over the past 18 months.

Does Optima and/or Jim Hoffmann own Classic Exhibits? If I told you I field this question once a week, I would be lying. Some weeks, I get that question (or a related comment) up to three times a week. Mr. Hoffmann tells me he gets the same question all the time.

Do you ever wonder where industry rumors and assumptions like this come from? I do. Most are harmless and can even be funny.

In doing my “research” for this blog, I went straight to the source, Jim Hoffmann. Here is how the conversation went . . .

Kevin — “So big bossman . . . I mean Mr. Hoffmann, do you own Classic? You know the same Classic Exhibits where I have worked for 15 years?”

Mr. Hoffman — “I get that question a lot Kev. My answer is simple. In my dreams!  🙂 Now get back to work, I am not paying you to goof off!”

In all seriousness, Classic Exhibits is not owned by Jim Hoffmann or Optima Graphics. We are, however, very close Vendor Partners that share a lot of common customers in the trade show exhibit industry.

So, how about you? Have you heard any good juicy industry rumors that you would like to share? Have you been the subject of any tantalizing rumors recently?

Have a great 4th of July Weekend with your families.

Talk to you next week.

Be Well!

–Kevin Carty
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

Building a Better Trade Show Booth – Design and Planning

June 30th, 2009 COMMENTS
Building a Better Trade Show Booth

Building a Better Trade Show Booth

What You Should Know about Exhibit Planning

  • Start the planning process early and assign someone to handle the schedule
  • Create a budget that reflects the true costs of exhibiting
  • Select the right size exhibit for your budget and marketing goals
  • Trade shows can be expensive, but it’s not difficult to maximize your Return on Investment (ROI)

“Build it and they will come”– This phrase should be your mantra when designing your trade show booth. With a carefully designed booth, you stand a much better chance of attracting potential clients, making sales, gathering contacts, and generally spreading the word about your company. Think of your booth as a microcosm of your business.

Planning and Budgeting

It is best to plan early. Assign one person to be in charge of timetables and scheduling. Assign another person to draw up the budget and to define the marketing goals. This person will have to account for the cost of renting or buying a booth, the cost of accessories such as literature racks, as well as travel expenses. Travel expenses will vary depending upon the location and duration of your stay. If you decide to rent, you should expect to budget:

  • 25% on renting your booth space
  • 20% on design and graphics
  • 15% on electrical, cleaning, and drayage
  • 10% on shipping materials to and from the trade show
  • 10% on press kits and preshow promotions
  • 20% on staffing, travel, and other miscellaneous expenses

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