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Posts Tagged ‘Classic Exhibits’

Reuse, Recycle, Re-post | Favorite Blog Posts: Word on the Street — Jan. 20th thru Jan. 24th

January 29th, 2014 COMMENTS
Reuse, Recycle, Re-post | Some Favorite Blog Posts

Word on the Street by Kevin Carty

This week, we’re re-posting a smattering of popular blogs from the past six years. Kind of like a marathon weekend of your favorite television show. Scan through the selections and sample the ones that tickle your fancy.

Next week, we’ll give you a peek into our design process for EXHIBITOR2014. EXHIBITOR is only two months away, and we are in the midst of finalizing our booth design, graphics, and theme. We are fortunate to be working with several trade show suppliers on their EXHIBITOR booths as well. Which is always fun.

There will also be a SUPER BIG ANNOUNCEMENT. But, I won’t spoil the fun by giving it away now. 🙂 Patience is a virtue (or so I’m told).

Enjoy . . .

Be well and have a great weekend.

–Kevin
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

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Classic Exhibits Inc. | 2013 Annual State of the Company Letter

January 17th, 2014 COMMENTS

It’s that time of the year when Kevin Carty, VP of Classic Exhibits, reports on 2013 and offers his insights on 2014.

Highlights include:

  1. Uptrend in Sales in 2013
  2. More Custom Hybrid and Custom Fabrication
  3. New Classic Exhibits Website (oh so close to launch)
  4. Growth in Rentals
  5. Retail / Corporate Environment Trends
  6. New Product in 2014
  7. Positive Outlook about 2014

Click Here or on the image below to download the full 3 page PDF.

$349 iPad Telescoping Stand with Rolling Travel Case

January 7th, 2014 COMMENTS

Spin. Twist. Bend. Swivel. Exercise? That’s so January 1.

Why buy the P90X or join a gym when the MOD-1365 Telescoping iPad Stand does it all. Turn a knob and spin. Make an adjustment and tilt to your heart’s content. Even do those squats with the adjustable telescoping feature. As a bonus (yes, there’s more!), you can take it with you. The MOD-1365 comes with a travel case with wheels. Best of all . . . It’s on sale at $349. Call today. Seriously. Call today.

$349 iPad Telescoping Stand with Rolling Travel Case

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

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Resolute This! Word on the Street — December 30th thru January 3rd

January 3rd, 2014 1 COMMENT
What to Be Resolute About

Word on the Street by Kevin Carty

Happy New Years!

I trust you had a safe and happy New Year’s Eve and New Year’s Day. Like most folks older than 40, mine was quiet and involved sleep. Although I actually did stay up until midnight PST and am still paying for that mistake. I find the older I get the more sleep I need, but that might also have to do with having seven year old twins.

But, I digress . . . There are some things that never change year after year with the whole “New Year’s” thing. The absurd amount of weight loss ads that hit TV and radio starting on New Year’s Eve and run for the next two weeks incessantly. The same thing for “Quitting Smoking.” And the one I love the most is the insane number of people who suddenly turn into “runners” on January 1.

In my neighborhood alone, I saw six people (the same six from last year) running on New Year’s Day. By about the 10th of January, I notice that I haven’t seen them for a couple of days.

I am all about resolutions and changes for the better, especially when it comes to health and family. But why such a focus on New Years? I mean I get it, a new year . . . a new you and all that. But REALLY? After the 4th or 5th year of failing, I would suggest choosing a different date. Start on June 8. It seems like a good day, and think of how much LESS pressure there is on June 8 to make a life change.

I digress once more . . . I always enjoy reading the lists of the most failed New Year’s Resolutions. Call me a sadist. But here are some that are most likely to fail.

1.  Lose Weight — Historically, this one was a challenge for me, but I found a better date. Super Bowl Sunday was my date. After I gorged myself two years ago on melted Velveeta Con Queso at a Super Bowl Sunday party, I along with 12 others started a weight loss competition the next day. One that still exists. We have all lost weight and are doing well.

2. Save More Money — Really. Right after Christmas your plan is to save more money? The real challenge for most of us is to pay off the credit cards from all the Christmas shopping. This one is doomed to fail.

3. Be Happier and Stress Less — Well, if you’re going to attempt 1 and 2 with any passion, then this one is sure to fail. Besides, why wait until Jan 1st to decide to adjust your life so that you can be happier and stress less?

4. Quit Drinking — For some of us, this is less a resolution than a necessity. You can’t achieve the first three without #4. 🙂 In all seriousness, I am leaving this one alone.

5. Fall in Love — Sweet thought, but in the end, this requires another person. You are at best 50% in control of this one ever happening. Might I suggest that if you are determined enough to achieve 3 out of previous 4 on this list, then your odds on this one increase a great deal

6. Spend More Time with Family — Again, why do we feel like January 1 is the kickoff day for this one? Shouldn’t this just be a given? But again, if your uncle resembles Cousin Eddie from the Vacation movies, I can see why this might pose a challenge.

Here are some funny ones (which I hope none apply to you):

  • I will do less laundry and use more deodorant.
  • I will avoid taking a bath whenever possible and conserve more water.
  • I will assure my lawyer that I will never again show up drunk at a custody hearing.
  • I resolve to work with neglected children — my own.
  • I will read the manual… just as soon as I can find it.
  • When I hear a funny joke I will not reply, “LOL… LOL!”
  • I will not say, “it was the dog,” when I fart. I reserve the right to change this if I get a dog.
  • I will find out why the correspondence course I purchased on “Mail Fraud” never arrived.
  • I will start buying lottery tickets at a luckier store.
  • I will always wear clean underwear, “just in case.”
  • I will eat more nice things like candy, Big Macs, popcorn and ice cream. Eat less crap like fresh fruit, vegetables, and soy nuts.
  • I will spend less money on buying useless stuff like this new DVD Rewinder from QVC.
  • I will never again take a sleeping pill and a laxative on the same night.
  • I will stop saying, “Ooh, that feels nice” whenever the security guys frisk me at airports.

Anyway, I hope you had great Holiday Season and I truly look forward to working together in 2014.

Be well and have a great weekend.

–Kevin
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

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Why Our Brains Love Curves

December 28th, 2013 3 COMMENTS

Katina Rigall, Designer

In my last blog post, “Exhibit Designs that Sell,” I offered some tips on how to achieve a nearly 100% success rate. This time, I want to delve into a design element that connects to a deep-rooted preference in many people — graceful, mesmerizing curves!

There are two reasons why your client may be drawn to curves. The first is biological. A recent scientific study tested how the brain responds to curved vs. linear designs. In the study, the part of the brain linked to emotion was more stimulated when participants were expressing a greater affinity for the curved designs they were viewing.

It appears many people have a positive emotional pull to curved spaces. In the insightful article Why Our Brains Love Curvy Architecture, Eric Jaffe explains why curved designs tug at our hearts. Curvature appears to affect our feelings and signal safety or a lack of threat.

When it comes to exhibit design, the second reason clients may be drawn to a booth with curves is the elevated status that is associated with it. Curves are more difficult to manufacture. They require more labor because the materials, whether metal, wood, or plastic, must be modified from straight to curves. Because of this, curved booths have historically been designed for clients who can afford curves and other custom features.

Our Design Department continues to receive custom design requests for curvy booths (and thankfully budgets that allow for them). But more notable is the huge increase in requests to re-brand our existing kits from Exhibit Design Search, such as VK-1320, TF-5202, and VK-5095. From 10×10’s to large islands, curved structures are selling because there is a recognition that branding on these structures offers bold and eye-catching surfaces for creative graphics. These designs attract attention and, as you know, attention is everything on the trade show floor.

The Classic Rental Department recently added many new curved island and inline designs. I spoke with Jim Shelman, GM of the Rental Dept., who is thrilled about these new rental options. As we all know, curves have typically not been an option in the past. To preserve small budgets, straight lines were predominant. According to Jim, clients are excited about getting a curved rental booth because these booths are both upscale and affordable.

One of my resolutions for the Classic Design Department in 2014 is to continue producing designs that will “Wow!” your clients . . . and sell like hot cakes. Watch for creative new designs in Design Monday. I see twists and turns and lots of curves in our future!

When your client’s budget allows for curved elements, do they prefer a curvilinear booth or a linear design aesthetic? Let me know in the comments section below. I look forward to hearing from you!

Katina Rigall
katina@classicexhibits.com