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SIGNIFICANT CHANGES to Brumark’s Flooring Galleries in EDS — WOW!

July 2nd, 2013 Mel White COMMENTS

Brumark Flooring Galleries

Brumark has made significant changes and additions to the Flooring — Carpet and Padding and Flooring – Other Options galleries of Exhibit Design Search!

In addition to enhanced product descriptions and updated images, they’ve added a variety of flooring products to meet just about any application and budget requirement. Here’s Brumark’s description of the changes:

New Exhibit Carpet – The very popular 10′ Advantage Carpet line has been expanded. In addition to 10′ wide Advantage Carpet in 16 oz., 30 oz. and 50 oz. weights and a variety of stylish colors, we’ve added the new NexGen 10′. This quality 10′ wide carpet comes in nine vibrant, fade-resistant colors and is offered at a significant value. NexGen 10′ is available in 16 oz. and 28 oz. weights.

Additional Styles of FlexFloor Rollable Vinyl Flooring – FlexFloor is extremely convenient and easy to use — it rolls out and then back up for fast, simple installation. We added the Stone Works Collection, which provides the look of natural stone, as well two Designer collections. The Designer I collection is designed for single-use only, providing an economical option for clients who need a one-time flooring solution. The Designer II collection has four styles, including white, that can be used multiple times.

Printable Flooring – We’re also excited to add a printed flooring option that gives your clients a convenient and attention-grabbing way to extend their branding or theme to the floor. With FlexFloor Clear Choice, the image is custom-printed on the back side of the clear, rollable vinyl flooring for maximum image life. And of course FlexFloor Clear Choice has all the benefits of the FlexFloor line, including fast roll-out installation.

Elevate Raised Flooring

Raised Flooring – We added four raised flooring options that give your clients a way to create a distinctive look and easily manage their utilities. The Elevate Raised Flooring System consists of strong polycarbonate tiles and is designed to be easy to set up, level and dismantle. Clients can easily use carpet, FlexFloor or other options on the surface.

The cutting-edge A&P Flooring System is designed to easily adapt to your clients’ changing exhibit needs. The super-strong anodized aluminum frame installs to almost any size with no tools needed, and then custom infill panels just set into place. This allows users to create almost any size floor and then easily customize it. A&P holds up to 3.5 tons per square meter – including vehicles – and can be used indoors or out.

The Altitude R&R Raised Flooring System is unique in that it has an interchangeable top surface and a durable subfloor that can be reused many times. This gives clients a very convenient and cost-effective way to update the look of their flooring without having to invest in an entirely new floor.

And the TraxFlex Hardwood Flooring System provides a simple and cost-effective way to use real hardwood flooring for exhibits and events. This innovative raised floor quickly and easily installs on spring-mounted tracks — no tools required. It’s extremely durable and reusable. And because the spring-mounted tracks allow for the natural expansion and contraction of the hardwood, TraxFlex can be used indoors or in covered outdoor areas.

PromoDek Flooring

Modular Flooring – The PromoDek Modular Display Flooring System is another ultra-convenient way you clients can get multiple flooring options from their investment. It features standard components that easily click together to create a platform in almost any size or shape. The surface can be updated in minutes with new materials or printed graphics, and the floor is easy to resize, reposition and reconfigure. Plus, PromoDek is strong enough to hold cars! In addition to trade shows, this is also a great option for product demonstration, sales meetings and more.

Chilewich Tiles – We’re also pleased to add Chilewich Tiles with BioFelt™ to Exhibit Design Search. This is another very convenient option. The comfortable, 18″ x 18″ woven vinyl tiles provide a modern, upscale look. They can be installed with adhesives, but the new BioFelt backing also allows you to install the tiles with Velcro®. This makes it very easy to install, reposition, remove and reuse the tiles. Not to mention, they are an eco-friendly flooring choice made from 82% recycled content. Chilewich Tiles are available in Bamboo, Basketweave, Frost, Rib Weave and Lounge styles, in a variety of modern colors.

With all these new flooring options, there’s something for everyone. We encourage you to take some time to check out the expanded flooring galleries and contact us if you have any questions or would like more information.

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What You Should Know about Exhibit Budgeting

August 7th, 2009 Mel White COMMENTS
  • How to differentiate between normal marketing expenses and exhibit marketing expenses
  • The exhibit is the largest initial expense, but your ongoing exhibit marketing will easily surpass that initial cost 
  • Create a budget and maintain an accurate Return on Investment (ROI) on your exhibit marketing
  • Include the Exhibit Costs, Onsite Expenses, and Show Services when developing your budget

An Accurate Exhibit Budget

Companies should define a workable exhibit marketing budget, one that includes all related costs. However, the line between marketing expenses and exhibit marketing expenses can be somewhat fuzzy. You will want to create a well-defined budget that separates them.  

The exhibit is typically the largest initial expense. However, over time, the cost of using the exhibit will easily surpass the initial cost of the exhibit, often significantly. When constructing a budget, evaluate your ability to maintain the expense year after year. Weigh the repercussions of scaling back. In some industries, scaling back can be more damaging than never exhibiting in the first place.  

Creating an Exhibit Budget

Creating a budget allows you to figure an accurate ROI. You should account for pre- and post-show marketing, travel costs, lodging, and entertainment. You’ll need to factor in freight, drayage, show labor, carpeting, and electricity expenses. These can be significant expenses. Most I&D companies will estimate the labor time from a faxed set-up drawing. Most freight companies can estimate the shipping charges based on dimensions and weight provided by the exhibit seller. You should also factor in minor repairs due to freight damage or repeated set-up. Generally, common sense will determine if the exhibit packing is sufficiently for repetitive use, the vibration of the road, and the pounding of the forklift during freight handling.  

Don’t forget to factor in the usable life of your exhibit and assign a cost to each show. On average, an exhibit is effective for three years. Any longer and the exhibit may be dated or worn. Any earlier and the marketing value is not realized. (more…)

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