Trade Show TalesBlog

Designing Large Format Graphics for Trade Shows

April 3rd, 2025 1 COMMENT

large format graphics

Designing Large Format Graphics for Trade Shows

“Oh my god Becky, look at those large format graphics!”

Forgive the Sir Mix-a-Lot reference. But then again, most graphic designers have a good sense of humor, both artistic as well as musical. A good song can inspire and change your design mood, just as seeing work from other designers can give you great ideas.

What we are going to review today is the terribly easy world of large format graphics for trade show exhibits and other large structures. Now of course, as a graphic designer, you noticed I put the words “terribly easy” into that previous sentence and you instantly think I’m crazy. Most designers rarely design a layout larger than a corporate booklet or perhaps a 20″ x 30″ poster. Therefore, when it comes to knowing the secrets to making a perfect graphic print at 30 ft. wide by 10 ft. tall, designers get cold sweats and think of calling in sick that day.

But fear not. Designing for large format is actually quite simple once you know the basic steps. And, if you do large format designs on a regular basis, you might find that it is more enjoyable than most jobs. All it takes is a leap of faith… and trust in my advice.

Please note this is only a breakdown of the most important elements. Should you have more questions about large format graphics or need help with trade show graphic design, we’re here to help!

Viewing Graphics from a DistanceTip #1 – Large Format Graphics are Viewed from a Distance

When you look at a billboard along the freeway, you probably wonder how a large graphic can appear so crisp. The beauty of billboard graphics is that, if viewed from 1 ft. away, it would appear like a blotchy and dotted mess. It’s the perceptive ability in our eyes to complete images that makes such items work.

The concept for trade show graphics isn’t that much different. But, luckily, trade show printing is MUCH higher quality than billboards. However, the concept is the same. At a trade show, it is rare for a booth visitor to stand 1 ft. away from a printed graphic that is 30 ft. wide by 10 ft. tall. Though it does happen. A large format trade show graphic must be stunning from the aisle as potential customers pass by. You want to create something unique and eye-catching without worrying about print quality. Should someone stand next to the display, and really want to analyze the quality, they may notice a slight difference from perfect. But that isn’t common.

Tip #2 – Patience and Computer Power

You need to have a powerful computer before you design something in large format. Many of the files you will be processing can be beasts on your RAM and processing speed, not to mention your video card. Therefore, if you feel your system isn’t up to the task, but you have still been given the job of designing something very large, I recommend you be patient. Most modern systems that run graphic design software without crashing on opening will eventually process your requests if you wait. You just have to allow the system to get through all of the math.

One change you should make to your Adobe software (I’m assuming that is what you are using because hardly anyone uses other graphic design software today) is to alter the scratch disc settings. In Illustrator you will find that under “Preferences” then “Plug-ins & Scratch Disks.” When you find it, be sure to change the “Primary” to STARTUP and the “Secondary” to the largest hard drive on your computer. Usually that is the main drive, but if you have larger drives on your system used for storage, change it to that. In Photoshop, you will find these settings under the “Edit” menu followed by “Preferences” and then the “Scratch Disks” section. Here you may only have one option depending on your system. Specify the main drive as primary start-up disk and then, if you have a secondary, larger drive, used for storage, use that as another. This will actually set the drives to use hard drive space for extra processing during your layout.

Power systems today can use up to 32 GB of RAM and have processing speeds that are out of this world. 64 bit systems are always desired but not always affordable. The more RAM and processing power you have, and the faster video card you have with as much internal RAM as possible, the smoother your experience will be.

But, for many years I have worked on systems well below the standard recommended system for large format design and still accomplished my goals. The word is always patience. You need to allow the system to process.

Tip #3 – Resolution is Different in Large Format Design

Most standard corporate designs, such as business cards, brochures, booklets, and magazines, require you to work at 300 ppi (pixels per inch) or higher. However, for large format design, you do not need that level of resolution. Instead, most large format printers work at anywhere from 100 to 120 ppi maximum. The main rule is to always read the company’s graphic submission requirements so you know what resolution they are looking for. If they state that 100 ppi is the requirement, that means your “raster images” should be 100 ppi at final print size or 100% scale. Knowing this resolution requirement ahead of time will save you many hours of waiting for your computer to process and save a file. Imagine creating a display graphic that is 10 ft. wide by 8 ft tall in Illustrator or Photoshop with a resolution of 300 ppi or higher on raster effects and images! The time it would take (if your computer would even manage it) would be large indeed. And the file size would just be too big.

Large format printing is different from standard offset printing. Dye sublimation, UV wide format inkjet/direct print, and Lambda outputs print excellent quality at lower file resolutions. The brochure image you printed at 300 ppi can print the same quality at 100 ppi on fabric using a dye-sublimation press. It just works.

Scaling GraphicsTip #4 – Scaling Items and Viewing at 100% Zoom

At some point in your large format graphic design adventure, you will need to use raster/bitmap photo images in your layouts. Hopefully you have very large, high-resolution images, but how do you really know what will work?

When working with raster images, you should always pre-scale them in Photoshop so you know the “natural size” for all resolutions. For example, if you have a photo that opens in Photoshop and is naturally 11″ wide by 17″ tall at 300 ppi and looks perfect, you should then find out how that image will scale to larger sizes. To do this, go to the “Image” menu in Photoshop when the file is open and select “Image Size.” At that point, look at the dimensions of the file and then “uncheck” the “re-sample” box.

Once that is done, change the width of the image to something higher, like what you actually want it to print at. You will see the resolution drop. Or, alternatively, just change the resolution at that point to the required resolution your printer has asked for. In this case, the 11″ x 17″ image that is 300 ppi, when reduced to 100 ppi, becomes an image that will print to 33″ wide by 51″ tall. Not a bad increase. You can then re-sample the image to larger sizes, but we’ll get into that later.

Getting back to the original 11″ x 17″ image. Before you scale it up, be sure to view the image at 100% zoom on your computer screen (working on desktop systems is recommended as most laptops do not clearly show full quality). Large format printing is exceptionally accurate when it comes to the print quality in real life compared to what you see on your computer screen. Should you see an imperfection on the screen, it will print that way on the final output. It’s always good practice to view all raster images and full layouts at 100% and go through every inch of the design before you send it to a printer. That way, you will know if there is a quality problem.

So that 11″ x 17″ 300 ppi image, when dropped to 100 ppi, will now print at 33″ x 51″. That is an excellent enlargement without altering the file size in any way! But what if you need to make the image larger beyond that?

Tip #5 – How to Force Raster Images to Sizes Larger Than They Support

The latest version of Photoshop has excellent tools for making raster/bitmap images bigger than they naturally are. Older versions of Photoshop can also perform these tasks, but it requires multiple manual steps to accomplish the goal. The latest CC version has most steps built-in to the “Image Size” options.

Forcing Raster Images to Sizes Larger Than They SupportTo make our 11″ x 17″ 300 ppi file that has now become 33″ x 51″ when dropped to 100 ppi even bigger, we must force it up. The steps are simple but still require you to view the file at 100% scale afterwards. Begin by turning on the “re-sample” check box again when viewing the file with the “Image Size” window open. Then, look for the “Preserve Details (enlargement)” or “Bi-cubic Smoother (enlargement)” items in the drop-down menu beside the re-sample check box. Here you can play with the options presented in the enlargement as there are various settings to control. But, the basic idea is to choose one and then force the image up to the final print size.

For our example, let’s say we want to go to 65″ wide. With the re-sample check box active, the image will instantly convert to the correct height when you change the “width” to 65. And the print resolution will be maintained. Give it a try to see what happens. When the file has finally processed, you will see a larger image with some slight loss in quality. But, since we are printing in large format, which is usually viewed from several feet away, you shouldn’t have too much of an issue.

On a side note, it is not recommended you increase images beyond 200% in scale, especially if they are already lower quality images. Since you will be viewing the file at 100% scale on your screen and will know what each inch of the image will print at, the decision is up to you. Many raster images behave differently depending on the original quality of the image. I’ve seen some stock images scale up to 400% larger while others only support around 150 to 200%. It comes down to how the image was originally created.

Photoshop Noise and Manual Touch UpsTip #6 – Photoshop Noise and Manual Touch Ups

Beyond the scaling up of images we just discussed, you may find the need for further touch ups. I’ve found that using the “add noise,” “dust and scratches,” and the “reduce noise” filters after the enlargement can improve your finished image greatly. Experiment with these filters after going through the previous steps with an image of your choice to learn what works best.

Afterwards, I always recommend getting back to the 100% zoom setting and then manually fixing any blotchy areas or imperfections using cloning tools or the content aware fill features in Photoshop.

Tip #7 – Software Choice is Key

Most large format printers will accept files from Photoshop and Illustrator. Some will accept InDesign but more rarely. Very few will accept Corel products or third-party free apps like GIMP. And, I do not know of any respectable large format printers that will accept standard files from MS office software such as Word, PowerPoint, and so on. Therefore, it is important to have the right design software.

My first choice for large format design is always Adobe Illustrator. Although most designers feel more comfortable in Photoshop, Illustrator is really the most powerful tool for final assembly of your large format design.

You will of course use Photoshop for all preparations of raster images before placement into the Illustrator design, which makes Photoshop very important. But as an assembly tool with superior control of color, measurement, tone, and scale, no software compares to Illustrator, especially with the vector capabilities for shapes, illustrations, text, logos, and so on.

Sometimes you may need to only work in Photoshop if the entire job is raster based, and you must work at extreme dimensions and settings. That is OK too. The key is to know the graphic requirements of the printer and adapt accordingly. Which brings us to the next step.

Tip #8 – Read the Graphic Requirements

Each large format job will have a specific list of graphic requirements for how the job should be prepared. Some printers will actually ask you to send “only PDF” files while others want original source files. But the key beyond the file format is the steps you need to take for proper file prep.

– Should the file be 100% scale (or can it)?
– Should the file be in RGB or CMYK mode?
– Will Pantones be an option and, if so, should you use coated or uncoated?

All large format presses are run in CMYK and do not conform to the usual offset printing rules. They can’t put in, say, Pantone 200C ink, and give you a match. Rather, prints are calibrated on a job-by-job basis in CMYK (or, on rare occasions, sometimes RGB) to try to get the color you indicated. Therefore, knowing how a printer wants the job is very important. So read the manual!

Tip #9 – Choosing a High-Quality Large Format Printer

There are several hundred large format printing companies in North America. Most are good. A few are amazing! Who you select for your large format printing may be as simple as geography (they’re close) or industry specialty (trade show, retail, or outdoor) or past relationship (we trust them) or equipment (they have the latest dye-sublimation printer). 

Let’s put all that aside for just a moment and pretend you’re researching your options. What should be on your list of requirements? Quality, obviously. Price, of course. Capability, naturally. Customer Service, yes. Here are some factors to consider:

  1. Your Needs. Every business has unique large format printing needs. Some have the luxury of time and clients with flexible budgets so quality is #1. Others are driven by speed and quick turnarounds. Still others need a printer with extensive technical and graphic design support. Defining your needs will narrow your choices on potential large format graphic vendors.
  2. Volume. Some printers will only accept multiple quantity orders, which is common for retail applications. Others target single prints, like for trade show exhibits. As a result, their equipment and materials may be specific to those applications.
  3. Equipment. This isn’t just about what printing equipment they have – inkjet, laser, dye-sublimation, Gerber cutting equipment, vinyl, sewing, etc – but also the quantity and age. Some printers have multiple dye-sublimation printers for example, capable of printing in 10 ft. or 16 ft. widths. Others may only have one but upgrade it every 2-3 years as the technology improves. 
  4. Services. Does your printer provide pre-flight, creative design, fulfillment, or staging services? Are they necessary for every customer? No. But if your business model relies on any of these, then choosing the right printer makes a difference. 
  5. Sustainability.Sustainability may be your #1 requirement when choosing a printer.. Large format printers with a sustainable mission devote considerable time and resources to minimizing their environmental impact, including using recycled printing paper and fabric, vegetable-based inks, energy-efficient equipment, and implementing comprehensive recycling programs. 
  6. Customer Service. You’ve narrowed your choices down to large format printers with the most modern equipment, fastest turnaround times, and lowest prices. However, all those “pluses” will become “minuses” if their customer service is unresponsive, inflexible, or even hostile. Most often than not, your team will choose the vendor with the best customer service, not necessarily the best prices. It’s hard to fault them, since a reliable, supportive printing partner makes their job easier and the final product more predictable. 

By carefully considering these factors, you are more likely to select a large format printer that delivers the quality and performance you require.

Tip #10 – Leverage Large Format Wall Graphics to Elevate Your Trade Show Presence

Large format graphics play a pivotal role in the success of trade show exhibits. In the competitive environment of a trade show, where numerous businesses vie for attention, these graphics serve as powerful tools for attracting and engaging potential clients. For an excellent summary on the Do’s and Don’ts of Trade Show Graphics, see this article

Key Benefits to Large Format Wall Graphics for Trade Show Exhibits:

Enhanced Visual Impact: Large format graphics create eye-catching displays that stand out from the crowd. Their size and vibrant colors draw attention, making it easier to capture the interest of attendees.

– One of the best ways to create seamless, high-impact trade show displays is by using silicone edge graphics (SEG). These graphics provide a clean, frameless look, making them a favorite for modern trade show booths. SEGs also offer easy installation and fabric tensioning for a professional, wrinkle-free appearance.

Stronger Brand Recognition: These graphics provide a large canvas for displaying logos, slogans, and brand messaging, reinforcing brand identity and increasing brand visibility. Consistent use of brand elements across the exhibit creates a cohesive and memorable impression.

Effective Information Delivery: Large format prints allow for the clear and concise presentation of key information, product features, and benefits. They enable businesses to communicate their value proposition effectively, even from a distance.

Increased Visitor Engagement: Visually appealing graphics create a more engaging and interactive booth environment. They encourage attendees to stop, explore, and interact with the exhibit.

Maximized Booth Space: Strategically placed large format graphics can optimize the use of booth space, creating a visually appealing and organized display. They can be used to create backdrops, banners, and signage that enhance the overall look and feel of the exhibit.

Professionalism: High quality large format graphics convey a sense of professionalism, and attention to detail. This helps to build trust with potential clients.

Large format graphics are essential for creating impactful trade show exhibits that attract attention, reinforce brand identity, and drive engagement. They help businesses make a strong first impression and stand out in a crowded environment.

More Large Format Graphic Design Tips

  • Less is more in large format design. Keep your designs simple. Something that is 20 ft wide, if very complex, will seem even more so. Simple images create stunning results.
  • Keep a buffer of white/blank space in the design. Often you will find that display structures in large format have very odd constructions and shapes. Therefore, try not to span too many elements close to edges or over onto other elements of the design that have breaks. Rather, the more you keep “focus” elements of your design on the side/base they are intended, the better visual result you will have for marketing.
  • One item in large format graphic design that makes all designers shudder is file size. If you are trying to create something so very large in the real world, you of course expect your file size on the computer to equal that frightening number. But there are tips to solve this, especially if working in Illustrator. 
  • Finally, you should never feel embarrassed as a designer to contact another designer for help. If any of the information you read here today, or any information you see on the graphic requirements pages/sheets for your current large format job don’t make sense, be sure to contact the company and ask questions! That is why these people are working in this industry. They WANT to make your graphic the most beautiful output possible. Designers that work in large format really care about results and always want to make the highest quality prints anyone has ever seen. So, if you just are not sure what to do, just contact the company you are working with. All professional large format design teams are eager to assist any level of designer as they enjoy the work and conversation. If you encounter someone who “doesn’t” treat you that way, you are not working with a professional team.

Get Professional Large Format Graphics for Your Next Trade Show!

Large format graphics, whether direct prints or fabric, have changed trade shows marketing over the past decade. Modern exhibit graphics are much more vibrant, detailed, colorful, and larger. Add the impact of backlighting and LED accent lights and the color, impact, and shape possibilities are nearly unlimited. The key to successful large format graphics is three-fold:  1. A strategic plan for your branding, 2. Putting that plan in the hands of an experienced trade show (or 3D) graphic designer, and 3. Identifying the right large format printer. 

Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions and prints large format graphics.. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at www.classicexhibits.com or www.summitgraphicspdx.com.

EXHIBITOR Magazine Portable Modular Awards 2025

April 1st, 2025 COMMENTS

Exhibit Descriptions: Linda Armstrong, EXHIBITOR Magazine

2025 Portable Modular Award Winners

EXHIBITOR Magazine announced the winners of the 12th Annual Portable Modular Awards in San Antonio at EXHIBITORLIVE. Classic Exhibits was a finalist in seven categories and won in three. See below.

For a full list of the winners, CLICK HERE. Winners will be featured in the June/July issue of EXHIBITOR magazine. Our thanks to the EXHIBITOR Group, the Classic Exhibits Distributors who allowed us to submit their entries, and to the Classic Exhibits Family for their amazing contributions.

Rental Exhibit More Than 400 sf

Category: Rental Exhibit More Than 400 sf
Exhibitor: Motorola Mobility LLC
Design: Event Strategy Group
Fabrication: Classic Exhibits Inc.
Event: International Consumer Electronics Show 2024
Size: 50 x 60

They say there’s no place like home. But at the 2024 International Consumer Electronics Show, Motorola Mobility LLC proved there’s no home quite like a smart home. The firm transformed 3,000 square feet of convention center concrete into a technological tribute to domestic tranquility that made even jaded tech journalists want to kick off their shoes and stay a while.

Working with Event Strategy Group (ESG) and Classic Exhibits Inc., the team orchestrated a series of themed product areas that flowed together like well-appointed rooms in an upscale home. The strategic use of Gravitee One-Step Modular wall panels and ClassicModul Aluminum Extrusions created distinct environments that invited exploration while maintaining a cohesive aesthetic.

“They turned technology into interior design,” observed one judge, praising how the exhibit elevated consumer electronics into lifestyle statements. The muted color palette, architectural lighting, and premium finishes transformed what could have been a sterile tech display into an inviting domestic environment. Plus, by combining rental components with premium finishes, the space achieved a luxurious feel without breaking the budget.

In the end, Motorola didn’t just showcase devices. They showed us how seamlessly technology could integrate into the art of living well.

Inline Exhibit

Category: Inline Exhibit
Exhibitor: Classic Exhibits Inc.
Design: Classic Exhibits
Fabrication: Classic Exhibits
Event: EXHIBITORLIVE 2024
Size: 10 x 30

Can a 10-by-30-foot space truly command attention at a bustling trade show like EXHIBITORLIVE? Classic Exhibits Inc. proved it can. Its 2024 exhibit showcased how impactful design, combined with subtle sophistication, can create an experience that far exceeds its physical footprint.

Rising 14 feet above the show floor, a commanding LED back wall anchored the space, while lenticular walls created an unexpected analog activity. One judge praised the design as “a masterful blend of manufacturing prowess and artistic restraint,” noting how visitors were naturally drawn to discover different messages hidden within the shifting patterns as they moved through the space.

Classic Exhibits created an environment that served as a living portfolio of its capabilities, featuring custom wood-build elements, Gravitee modular wall panels, and SuperNova light boxes. Inside a private meeting area, a circular lightbox fostered an inviting atmosphere, its plant imagery softened by ghosted word art that subtly referenced company values.

The coordinated LED content on the main wall and front counters cycled through capabilities demonstrations and moments of branded serenity. The combined effect clearly communicated the firm’s capabilities and brand values, showcasing both practical demonstrations and moments of visual calm.

Island Exhibit 900 sf and Fewer

Category: Island Exhibit 900 sf and Fewer
Exhibitor: Talos Engineered Products LLC
Design: Zilla LLC
Fabrication: Classic Exhibits
Event: MODEX 2024
Size: 20 x 40

How do you make warehouse logistics look like a blockbuster attraction? While some might reach for smoke and mirrors, Talos Engineered Products LLC opted for slotted walls and LED lighting — and created such a compelling environment at MODEX 2024 that it established a new benchmark for innovative exhibit design in the logistics industry.

The 20-by-40-foot island exhibit, designed by Zilla LLC and fabricated by Classic Exhibits Inc., made an immediate impact with its massive Aero Frame sign featuring dimensional logos that commanded attention from every angle. Below, dimensional slotted wall panels illuminated by green LED lighting created a distinctive branded environment that one judge praised as “a perfect marriage of form and function.”

Throughout the space, custom counters and desks provided ample workspace for demonstrations and conversations, while cleverly integrated storage areas kept marketing materials and promotional items close at hand. The layout maintained generous open floor space for potential equipment displays while offering numerous meeting areas for both casual and semi-private discussions.

Most impressively, every element was engineered for flexibility — from the modular wood walls to the structural supports — allowing the exhibit to be reconfigured for different show environments while maintaining its custom appearance.

For over 30 years, Classic Exhibits has been designing and building creative custom solutions for our Distributor Partners and their clients. As North America’s largest private-label exhibit manufacturer, we have the unmatched capability, capacity, and creativity to create 3D projects ranging from 10 x 10 inline displays to 60 x 80 double-deck islands. 

Find success on the trade show floor with an exhibit that reflects your marketing message. For more information, see www.classicexhibits.com and explore Exhibit Design Search or request a meeting with a Classic Distributor Partner.

Thoughts on EXHIBITORLIVE 2025

March 25th, 2025 2 COMMENTS
EXHIBITORLIVE 2025

“Where are you going this time?”

It’s a frequent question for trade show people, like you and me. Vegas? Orlando? Chicago? This week it was San Antonio, TX to attend the trade show about trade shows... EXHIBITORLIVE.

Here’s how my trip started. My supportive wife dropped me off at LAX, but the trip took longer than normal because the recent Los Angeles fires had shut down the Pacific Coast Highway. It now takes longer to drive to the airport than it does to fly from LA to San Antonio. Sorry, Sue. You’re the best Uber driver ever.

Henry B. Gonzalez Convention Center
Henry B. Gonzalez Convention Center

After checking in to the hotel, I quickly headed over to the Henry B. Gonzalez Convention Center. I grabbed my badge and walked on to the chaotic show floor. We’ve all seen this before. It doesn’t look remotely possible that this cavernous and disheveled hall overflowing with crates and bodies will ever be ready for the show opening in two days. But it will. We’re show folk. It’s what we do.

EXHIBITORLIVE: Day 1 and 2

EXHIBITORLIVE 2025

Day One. Once the doors opened, the foot traffic in the Classic Exhibits’ booth was busy. Not as busy as it used to be 4-5 years ago, but busier than I’d expected. The number of exhibitors at EXHIBITORLIVE continues to shrink. Exhibition companies that were regulars are no shows, even if they still walk the floor. As a result, EXHIBITORLIVE is now a 2-day, not a 3-day show that starts at midday, so fewer show hours. Everyone is trying to wring as many leads out of the diminished show hours and attendees as possible.  

Wednesday morning… the second/last day of the show. I was too busy on day one so the first thing I walked the show floor to check out everyone else’s booth. There were some real beauties this year. Our industry dresses up quite well.

I eventually found myself standing in front of The Exhibitor Advocate booth. Staffing the booth was Amanda Helgemoe. It was the first time we’d had a chance to chat in quite a while. For me that’s probably the most enjoyable part of attending EXHIBITORLIVE… getting to see/blab/hang with friends we only get to see once or twice a year.

After our chat, Amanda asked to take my picture with her swanky Polaroid camera. The Exhibitor Advocate team was snapping pix and asking folks to write in how many years they’d been in the biz on the bottom of the Polaroid. They then posted it on their backwall along with hundreds of other industry peeps.

45 Years?

TS2 2006
TS2 2006

And that’s when I kinda froze. How long have I been in the biz? My first real job out of college was working with CES, at the time the largest trade show in the country. That was in 1980. Well, it’s now 2025. In my head I started calculating… 1990, 2000, 2010, 2020, 2025… 45 years? 45 YEARS??! How is that even possible? I don’t feel like I’m that old. Have I become… one of them?

Them… you know who I mean. No matter how old you are or how many years you’ve been in the business, you can recall walking your first EXHIBITORLIVE or TS2 or Exhibit Builder… and seeing them sprinkled around the show floor. The industry vets. The iconic pillars on whose backs this creative, intimate, unique industry was built. The ones who’d already walked miles and miles of aisles.

Jack Wayman (CES), Larry Crumlish and Rick Kent (The Exhibit Store), Joan Carol (The Joan Carol Group), Pat Rodgers (Exhibigrafix), Bruce Deckel (Deckel and Moneypenny), Trudy Graham (TG and Associates), Gordon Savoie (Skyline), Brenda Keiner (Grondorff, Field and Black), Irving Sacks (Sacks Exhibits). These were my industry icons. I’m sure you have your own.

Susan Mintz, Judy Watson, Ted Zeigler, and Harold Mintz

Significant Changes Over the Years

I’ve witnessed significant changes in our industry over the past 45 years.

  • I watched in awe as the first Gerber machines started cutting a roll of bright red vinyl eventually replacing the steady-handed sign painters and silk screeners.
  • I saw portable exhibits go from folding panel systems to pop-ups to modular systems.
  • I sold 10’ pop-up displays back in the day when you could ask $8000 for one and get it!

And probably my favorite observation, I’ve watched dozens and dozens of young people that I’d hired and/or trained over the years still running around the show floor and still working in this nutty biz. THIS provides me with immense pleasure. To have helped open the door to so many is immeasurably gratifying. 

Over time, everything changes. Show hours, the hottest trends, technology and the faces of our industry. All different today than they were yesterday. But one thing stays the same… that’s the feeling you get when you step foot onto the show floor.

For those icons who paved the way for me, the ones who spent extra time teaching me the ropes, the ones who always made me feel part of a special club, the word thanks doesn’t nearly come close enough to express my gratitude. Whether this was your first EXHIBITORLIVEor your 36th I hope you continue to find that same joy that you did on your Day One.

Classic Exhibits Inc.

For over 30 years, Classic Exhibits has been designing and building creative custom solutions for our Distributor Partners and their clients. As North America’s largest private-label exhibit manufacturer, we have the unmatched capability, capacity, and creativity to create 3D projects ranging from 10 x 10 inline displays to 60 x 80 double-deck islands. 

Find success on the trade show floor with an exhibit that reflects your marketing message. For more information, see www.classicexhibits.com and explore Exhibit Design Search or request a meeting with a Classic Distributor Partner.

Your Guide to Renewable Energy Conferences & Trade Shows

March 3rd, 2025 COMMENTS
renewable energy conferences

An Introduction to Sustainable Energy Conferences

Whether you are new to sustainable energy or an expert, renewable energy conferences are a perfect deep dive into the latest technologies, policies, and trends. These conferences can vary in size and focus. Some are large international events with thousands of attendees, while others are smaller regional gatherings. There are even international shows like EnergyTech in Vienna, Austria. 

Many renewable conferences will focus exclusively on sustainable technologies like wind and solar, while others cover a broader range of energy topics. 

No matter the size or focus, renewable energy conferences are important events for anyone who wants to stay informed about the latest developments in this rapidly growing field and contribute to the transition to a clean energy future.

Renewable Energy Conferences & Trade Shows: An Industry Overview

The renewable energy sector is a rapidly evolving field, and conferences and trade shows play a crucial role in its growth. These events serve as vital platforms for:

Technology Showcase:

  • Companies display their latest innovations in solar, wind, energy storage, and other renewable technologies.
  • Attendees can see firsthand the advancements driving the industry forward.
  • Eco-friendly trade show displays are becoming more prevalent, as exhibitors seek sustainable ways to present their products while reducing environmental impact.

Networking and Collaboration:

  • These events bring together industry professionals, policymakers, investors, and researchers, fostering valuable connections.
  • They provide opportunities for businesses to form partnerships, secure funding, and expand their reach.

Knowledge Sharing:

  • Conferences feature presentations and workshops by industry experts, covering topics such as market trends, policy developments, and technological advancements.
  • Attendees can gain insights into the latest research, best practices, and emerging challenges.

Policy and Market Insights:

  • Many events include sessions on government policies, regulatory frameworks, and market analysis, providing valuable information for businesses and investors.
  • These discussions help shape the future of the renewable energy industry.

renewable energy trade shows

Key Trends:

Energy Storage Integration:

  • Energy storage solutions are increasingly important to ensure grid stability and reliability.
  • Advancements in battery technology and other storage systems.

Digitalization and Smart Grids:

  • The role of digital technologies in optimizing renewable energy generation and distribution.
  • The development of smart grids to improve energy efficiency and resilience.

Sector Coupling:

  • The integration of renewable energy with other sectors, such as transportation and heating.
  • The rise of electric vehicles and heat pumps.

Hydrogen’s Role:

  • The growing interest in green hydrogen as a key vector for the energy transition.

Top Renewable Energy Trade Shows & Events to Attend This Year

Below are some of the most popular renewable energy trade shows. But, not all of them. When searching for an energy trade show or conference, consider these trade show directories: 10times.com and thetradeshowcalendar.   

North America

Intersolar & Energy Storage North America (February 25-27, 2025): This major event in San Diego focuses on solar, energy storage, and EV charging infrastructure. Expect a large expo hall, educational sessions, and networking opportunities.

Energy Storage Summit USA (March 26-27, 2025): Held in Dallas, this conference is dedicated to the energy storage market, bringing together industry leaders to discuss challenges and opportunities.

Global

Energy Storage Summit 2025 (February 17-19, 2025): London hosts this summit focused on the booming energy storage sector in Europe.

Pulse 2025 (April 3-4, 2025): Madrid is the location for this event that brings together global renewable energy professionals.

WindEurope Annual Event 2025 (April 8-10, 2025): Copenhagen will host this major wind energy event.

World Hydrogen 2025 Summit & Exhibition (May 20-22, 2025): Held in Rotterdam, Netherlands, this is the largest dedicated hydrogen event, attracting professionals from around the globe.

solar energy trade shows

Popular Solar Energy Trade Shows & Events

Solar & Energy Storage Summit (April 23-24, 2025): This summit in Denver gathers senior leaders from across the US solar and storage industries.

Intersolar and Energy Storage North America (February 25-27, 2025). Held at the San Diego Convention Center, InterSolar is a leading solar and energy storage event in the United States

Solar & Storage Live London 2025 (April 2-3, 2025): This event explores the thriving solar and energy storage industry in the UK.

Attending a solar energy trade show can be incredibly beneficial for individuals and organizations. Here are 5 key reasons:

  1. Networking Opportunities: Trade shows bring together industry professionals, creating a valuable space to connect with potential partners, clients, and investors.
  2. Stay Updated on Industry Trends: These events showcase the latest advancements in solar technology, including new products, services, and innovations.
  3. Discover New Products and Technologies: Trade shows provide a platform to see and experience cutting-edge solar products and solutions firsthand.
  4. Gain Market Insights: Attending industry-specific conferences and workshops provides valuable insights into market dynamics, competitive landscapes, and regulatory environments.
  5. Learn About Solar Energy: Trade shows offer educational sessions and workshops that provide information on solar energy technologies, applications, and benefits.

Finally, Solar energy conferences are an excellent opportunity to explore career opportunities in the solar energy industry. Networking with industry leaders can open doors to potential employment and advancement. 

How to Power Up Your Presence at Clean Energy Conferences & Trade Shows

  • For Attendees:
    • Best practices for networking and making meaningful industry connections.
    • How to prepare questions for panel discussions and workshops.
    • Tips for leveraging social media and event apps to enhance engagement.
  • For Exhibitors:
    • Strategies for designing an engaging trade show booth.
    • How to attract and retain visitor attention with interactive displays.
    • The importance of sustainability messaging in booth design.
  • Encourage attendees to set clear goals for their participation—whether networking, learning, or exhibiting.
clean energy conferences

Eco-Friendly Displays for Renewable Energy Events

Sustainable or eco-friendly trade show exhibits are no longer a niche within the exhibit industry. Exhibitors have spoken and are demanding greener solutions that fulfill their company’s sustainable mission. Some exhibitors assume an eco-friendly trade show booth should be chunky, clunky, and crunchy. They can be, but most are contemporary designs that are indistinguishable from any other exhibit on the trade show floor. For example, Eco-systems Exhibits are modern, modular exhibits with choices ranging in both price and size. 

At renewable energy events, eco-friendly displays are more of an expectation. But don’t feel like you have to jump into the sustainable pool headfirst. It’s not an either/or choice. There’s a middle ground where you can make sustainable choices that align with your marketing goals and budget without going 100 percent granola. Whether you opt for 75-, 50-, or even 30-percent sustainable components, you’re still making a big impact. Here are several eco-friendly, mix-and-match ways to decrease the environmental impact of your exhibit.

Green Printing. There’s a wide range of sustainable options for direct prints and on recycled fabric, even backlighting. 

Rentals: Rentals exhibits are the ultimate sustainable solution. And very cost-effective. However, your booth doesn’t need to be 100% rental. Consider adding custom exhibit components for the best of both worlds. 

Modular Wall Systems:  Aluminum modular wall systems dominate the trade show floor. They’re lightweight, reconfigurable, attractive, and even recyclable. As a bonus, the modularity makes it perfect for an exhibitor with a heavy trade show schedule that includes a range of inline and island sizes. 

LED Lighting: Halogen, incandescent, and fluorescent lights have largely disappeared from the trade show floor. And no one misses them. The switch to LEDs has expanded the lighting possibilities to backlit graphics, accent lighting, and logos. It’s even gotten easier to backlight hanging signs. If you have a booth with energy-intensive lighting, it’s time to upgrade. The cost is reasonable, and the lights will almost always outlast your exhibit.

Most exhibit builders have access to sustainable building materials. And designing and building with those materials is no different than using the non-sustainable options. An eco-friendly booth will look the same, have the same build quality, and be equal in performance. 

renewable energy trade show

Get Ready for the Next Big Renewable Energy Conference

When choosing a Renewable Energy Conference, consider your specific interests within the renewable energy sector (solar, wind, storage, etc.). Think about the geographic focus of the conference and whether it aligns with your market. Finally, embrace the networking opportunities and the participation of  industry players when making a decision. And if you’re ready to begin the process of designing a sustainable exhibit, the Classic Exhibits Distributor Network has more eco-friendly exhibit experience than anyone else in North America. 

The Classic Exhibits Distributor Network includes over 200 exhibit houses and display professionals in North America. Find success on the trade show floor with an exhibit that reflects your marketing message. For more information, see www.classicexhibits.com and explore Exhibit Design Search or request a meeting with a Classic Distributor Partner.

Tariffs, Prices, and the Exhibit Industry

February 27th, 2025 3 COMMENTS
Tariffs and the Exhibit Industry
The Exhibit Industry and Tariffs

Classic Distributor Partners and Friends:

Lots of questions, speculation, and intrigue are swirling around tariffs and all things tariff related. Even if you try to avoid the news, you’re still hearing about tariffs along with inflation, gas, and eggs.

Kevin Carty, Classic Exhibits
Kevin Carty, Classic Exhibits

So the big question is — “Will this affect Classic’s prices?”  Which is a fair question since Classic, like other builders, uses a lot of aluminum, which is tied to the 232 tariff on steel and aluminum.

Short and simple answer is prices will increase on selective items. No companies can absorb the ongoing increases along with those in March. Some suppliers have intimated that these increases will not impact their pricing. Frankly, that’s foolish to say or to believe.

Classic’s History with Imports

Allow me to share some history (and to cushion the overall message). Years ago, we (Classic) moved several profiles from China due to the ADD law/ruling (see definition below).

We “onshored” those profiles to domestic extruders, then made secondary dies for about 12 common profiles for a supplier in Vietnam. As a result, the original China tariffs were negligible, but the ADD fees on our containers from Vietnam have continued to increase.

So, what about the price increases? Over the past few years, we have absorbed some of the increases rather than implementing across the board price changes. Instead, we made targeted increases based on those materials. It made no sense to increase an entire kit design by 25% when the laminated wood components and graphics weren’t affected.

Starting in March, if you purchase aluminum components from us or a Gravitee Modular Frame, it will be a bit more. Ranging from 8% to 15% depending on the profile and where we have it pressed.

Now, here’s where the tariffs get a bit more complicated. For example, why would any of the profiles you press in the US be increased? Well, the “devil is in details.” Most of the aluminum billets used at USA extrusion plants come from offshore locations. As their prices increase, they pass those prices along to us.  

Are you still with me? I know this isn’t a sexy topic. Bear with me a little longer as I share some tariff background.

Engineered Aluminum Extrusion

Background Information about 232 and 301 Tariffs

Rob Cohen from DSL and I have represented our industry, via EDPA Advocacy, on all things tariff related for the past 6-7 years now. We speak monthly with other industries and to countless elected officials in and around DC.

Here are some Cliff Notes that I think are important as you absorb the news regarding tariffs. Specifically, the 232 and the 301 tariffs:

232 – Steel and Aluminum Tariff

301 – Finished Goods Tariff – electronics, machinery, toys, plastics and much more

1. Tariffs are apolitical

  • Trump 1.0 Tariffs added to China
  • Biden renewed the tariffs as they were set to expire and was working on and implementing increases and expansion to tariffs during his 4-year term
  • Trump 2.0 tariffs
  • Tariffs have generated over $300 BILLION in revenue for the US government. (do you think they want to see that go away?)

2. Section 232 and 301 tariffs are two different categories of tariffs on top of tariffs that already existed

3. No Exemptions

Under the new additional proposed tariffs (going into effect in March 2025) – there is no right to file for any exemptions or exclusionary language.

This is the HUGE detail that gets overlooked by many. Basically, even if you are a top 10 business in the US economy, after March 12, 2025 all tariffs in place, existing, additional or reciprocal, will affect ALL US Businesses bringing items in from offshore

4. Congress has no authority to legislate tariffs! None.

  • The US Trade Representative (USTR) has this authority and is guided by the Executive Branch (President) only

5. As of today –

Tariffs are to be imposed on goods from ALL countries that apply tariffs to the importation of goods from the US

6. We get asked all the time.

  • “Can’t you just get the materials you need in another country?” NO, all countries are now “likely” to subject to the tariffs in the coming weeks/months and varying percentage rates.
  • It’s very expensive to get new safety listings (UL) for electrical parts – New molds for extrusions…items like this must be created new when you change factories let along countries. And even in the US you cannot use the same molds or listings from one factory to the next
  • We have not even discussed the subject of the cost of mfg in the USA

7. General matters to consider:

  • The HTS code assigned to a product impacts the amount of the tariff to be paid
  • Companies cannot stop innovating because of the imposition of tariffs.  We must continue to still be creative and develop products that will enhance face to face marketing
  • We are all in the same “boat” professionally and personally
  • There is a workforce development challenge in the US. Even if we were to move all manufacturing back to the US – the workforce does not exist to handle the additional manufacturing load
  • Last 12 months have shown a decline in the number of people who are members of unions.
  • Many of the NEW tariffs coming are not “replacing” the existing ones, they are being layered atop the existing ones
  • Port fees go much further than just the tariffs you hear daily about today in the news. With aluminum for example you have the ADD fees (Anti-Dumping fees) which can range from 25% to 125% of the invoice value of the material you are bringing in depending on which country it is coming from. This determination is made by CBP (customs) at the port based on your manifested items
  • A BIG note worth mentioning is the specifying language now in the ADD documentation. It specifically includes “tradeshow display fixtures and framing

This is all a moving target so be watchful of “reciprocal” tariff talk. It could be even more impactful on us all, again personally and professionally.

In Simple Terms

Let’s look at Indonesia. Indonesia charges approx. 37% tariff on all US imports. So, if the current administration decides to apply a reciprocal tariff to all things coming from Indonesia, then we would need to consider the impact. Look at the volume of plywood (various species) used in the US for home building, exhibit building, and more. Many retailers and lumber brokers source from Brazil, Indonesia, Vietnam, Canada and Europe for our sheet goods (wood).

I don’t say this to scare anyone. Rather you need to be prepared should the reciprocal tariffs take effect in any meaningful way in the coming months.

Again, my apologies for this long-winded update/post, but I wanted to give you some context to the “why” when it comes to any price increases you may see not only from Classic but also from all suppliers.  

I thank you all for your ongoing partnership for the past 33 years. We are grateful for your trust in us as your private label manufacturer.

— Kevin Carty, Executive Vice President

For over 30 years, Classic Exhibits has been designing and building creative custom solutions for our Distributor Partners and their clients. As North America’s largest private-label exhibit manufacturer, we have the unmatched capability, capacity, and creativity to create 3D projects ranging from 10 x 10 inline displays to 60 x 80 double-deck islands. 

Find success on the trade show floor with an exhibit that reflects your marketing message. For more information, see www.classicexhibits.com and explore Exhibit Design Search or request a meeting with a Classic Distributor Partner.