Trade Show TalesBlog

A Customer Service Infographic — A Customer Saved is a Penny Earned

August 27th, 2013 COMMENTS

Nice Companies Finish First

Peter Shankman at Shankman|Honig released an infographic today showing exactly how much money businesses lose each day thanks to horrible customer service, and what they stand to gain if they improve it by a few notches. Long story short . . . Be nice to the customers you have, and you’re guaranteed to get the customers you want.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

**********************************************

Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

[subscribe2]

 

Sacagawea 10% Savings and a FREE Cell Phone and Tablet Charging Station

August 26th, 2013 COMMENTS

Our Best Offer on Our Best Selling System

Through October, receive a double bonus on Sacagawea Portable Hybrid Displays. We’ve never offered anything like this before on our best selling hybrid system.

  1. ALL Sacagawea Portable Hybrids are 10% off. Choose from 54 designs in 10 ft. and 20 ft. kits. These are our best prices EVER!!!
  2. ALL Sacagawea Portable Hybrids with Workstations come with a FREE Cell Phone and Tablet Charging Station.

To download the unbranded version, Click for the Promotion Sheet or on the image below. Give us a call if you need the source files to complete your own email broadcast.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

**********************************************

Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

[subscribe2]

 

Trade Show Displays Under $3K to $24K

August 19th, 2013 COMMENTS

When you shop for a car, you know your budget. You’ll look at other models, some higher, some lower, just to see the differences. While we may all want seat warmers or blind spot indicators, our budgets don’t always allow for those extras. Nevertheless, you still want to get the best value, the highest quality, and the most options for your money.

The 11 page Displays Under . . . . brochure makes it easy to take a quick tour of the display parking lot. The displays are arranged in groups starting under $3000 and stair step to groups under $24,000. Take a moment to try it. We hope you’ll discover that it’s a convenient tool to compare the differences between popular trade show displays. From there, you can explore details in Exhibit Design Search.

Download the 11-page brochure by clicking on the image below.

 

Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

[subscribe2]

Thanks and Hang on Tight: Word on the Street — August 12th thru August 16th

August 17th, 2013 1 COMMENT
Thanks and Hang on Tight: Word on the Street -- August 12th thru August 16th

Word on the Street by Kevin Carty

As write this, it’s the halfway point of August. It’s 81 degrees, partly cloudy and a tad humid. Good day all in all. Not great. But good. Sort of like the exhibit industry in mid-August.

Your Growing Trust in Classic

The first two weeks of August are always the “ramp up” for the nutty late summer and fall show season. And this year is following the same trend. But with one twist, a twist that we’ve seen growing over the past 12 months: island exhibits continue to expand as a percentage of our business. As does our appreciation of your growing trust in Classic to help you on these island projects.

That trust is something we have long worked towards with our distributors, many of whom are traditional custom builders. And for a while there (2-5 years ago), there were times when we heard questions like, “Well, what happens when Classic decides to go full blown custom and just sell direct?”

Your orders and design requests over the past year, and the design and build work slotted for this fall, have in large part stamped out those concerns. We are your builder not your competitor. It just so happens that we can build your table tops, your inlines, and your double deck islands. As our skills have evolved, in exhibits, retail, and environments, so do your choices. It’s as simple as that.

The idea behind this blog was to thank you for your continued trust and support in Classic Exhibits, Classic Rentals, and ClassicMODUL Aluminum Extrusions. We appreciate it and probably don’t say it enough!

But Thank You! Sincerely . . .  Thank You!

Now, like every year, strap on your helmets because it’s the time of year when things get crazy!

Be well and have a wonderful weekend.

Kevin
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

[subscribe2]

Classic Exhibits Welcomes Glenna Martin, FT Graphic Design Manager

August 13th, 2013 COMMENTS

Glenna Martin, Graphic Design Manager

Classic Exhibits announces the addition of Glenna Martin as a full-time Graphic Design Manager. Glenna is not new to the trade show industry, as her bio reveals. She’s been working with Classic and Classic Distributors for eight years as a contract designer and has been instrumental in the branding of Classic Exhibits since 2005. Now she’s at our beck and call, and we couldn’t be happier.

Should you need graphic design services for your client’s exhibits or for your company, such as website design, please give us a call. Our rates are very reasonable. And Glenna is a terrific designer.

Glenna Martin’s Bio

I grew up in Eastern Kentucky and started dabbling in web design at fourteen. My love of art combined with technology drove me to pursue graphic design. I was one of those annoying people who always knew what they wanted to be when they grew up. In 2004, I graduated with a Bachelor of Fine Arts with an emphasis in graphic design and almost immediately (I think two weeks after graduation) started working for an ad agency in Berea, Kentucky. It was the perfect position for me:  no project was too large or too small and I got to delve into the software head first. I quickly picked up the ins and outs of the full Adobe Creative Suite, and the on-the-job training was perfect for further developing the skills that I learned in school. As an added bonus, being the only designer on staff meant that I got experience in every facet of graphic design such as traditional identity design, hand illustrating signage, building websites, creating email blasts, and designing print pieces all while working with a wide range of businesses.

It wasn’t long before we broke into the trade show industry by designing identity materials and trade show graphics for Classic Exhibits Inc. This was back when tension fabric was still a cutting-edge new material and not yet the industry standard. Since then, I’ve worked in some capacity on nearly every piece of Classic branded material that has been created:  from hanging ivy on their EXHIBITOR booth in 2007 to the cheesy Aeroman and Kevio campaigns. My skills and creativity have grown with Classic’s success. As our agency built a name for itself in the exhibit industry, we also worked with several Classic Exhibits distributors on everything from identity and creative campaigns to large format graphics.

In 2010, I switched direction and started doing graphic design for a large newspaper, but maintained my relationship with Classic in a freelance capacity. While at the newspaper, I further developed my skills in Photoshop, InDesign, and Illustrator while learning a ton about color theory and optimizing files for offset print. Designing exclusively for print didn’t have the same creative appeal for me as trade shows so when the opportunity to join the Classic and Exhibits NW presented itself, I was thrilled to jump back in. In true Mel White fashion, there were lots of projects waiting for me. When I started in mid-July, he immediately asked me to complete the Classic website redesign (look for it to launch soon!). I’ve also worked on projects with Classic Distributors who wanted to WOW their clients with professional graphics but didn’t have a designer on staff. I’m excited to see what the future holds and even more excited be part of such an amazing team.

Contact Glenna

If you are planning to attend Shared Knowledge University (SKU) on Sept. 30 and October 1, I look forward to meeting you. If not, don’t be shy about contacting us about our graphic design services. We’re here to make you and your client look better.

Glenna Martin
Graphic Design Manager
glenna@classicexhibits.com

**********************************************

Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

[subscribe2]