What to Expect from Classic Exhibits at EXHIBITORLIVE
As you know, we participate in EXHIBITOR primarily to meet with our Distributor Partners. In other words — YOU. And while end-users visit us as well and we pass those leads along after the show, we are committed to spending as much time as possible with our distributors.
Display History — Portable Pop-Up Display
My first job in the trade show industry was with a pop-up display manufacturer in the mid-1990s. By then, there were half a dozen major manufacturers.
An Interview with Jen LaBruzza, the National Sales Manager of Classic Exhibits
Jen LaBruzza shared her thoughts on the trade show industry and Classic Exhibits in the interview below.
2018/2019 Annual State of the Company Letter by Kevin Carty
The Classic Exhibits 2018/2019 Annual State of the Company Letter by Kevin Carty with news about training, new products, and industry trends.
An Interview with Tom Beard, National Sales Manager of Eco-Systems Sustainable Exhibits
Eco-Systems Sustainable Exhibits has always been a leader in responsible trade show exhibiting. From the very beginning, they focused on combining green materials with affordable upscale design. They believe that a booth doesn’t have to look “crunchy” to be green. It simply has to be sustainable.
Free Exhibit Hall Pass to 2019 EXHIBITORLIVE
Get a Free EXHIBITORLIVE Hall Pass with Promo Code 4044. Compliments of Classic Exhibits and EXHIBITOR Magazine. See registration link: https://www.exhibitoronline.com/live/2019/exhibithall.asp.
An Interview with Jim Shelman, GM of Classic Rental Solutions
Trade Show Rentals have undergone a seismic shift not only in design but also in sales. And, this trend will continue in 2019 and beyond. This week, we chatted with Jim Shelman, the General Manager of Classic Rental Solutions. So what should you expect as an exhibitor or a Classic Exhibits Distributor Partner? More of the same, which is a VERY GOOD THING.
2018 Odyssey Foods Custom Island Exhibit
While there were many exciting projects in 2018, the custom Odyssey Foods Island for Exhibits Northwest, Inc. was one of our favorites. The “Wow!” factor is off the charts. The exhibit debuted at Seafood Expo North America 2018.
Reflections on the Gravitee One-Step Modular Wall System
Two years ago, we introduced the Gravitee One-Step Modular Wall System, a radical approach to modular walls. No tools, no loose connectors, and no inventory of funky corners.
What have we learned in two years?
EXHIBITOR Portable Modular Awards
Every year since 2014, EXHIBITOR Magazine honors design excellence in portable, modular, and system exhibits with the Portable Modular Awards (PMAs).
Filter by Category
Filter by Year
Recent Posts
Retail Displays Gallery: Word on the Street — May 19th thru May 23rd
Let me guess . . . you don’t view Classic Exhibits or ClassicMODUL as retail display builders? Quite honestly, I don’t blame you. We don’t design and build cardboard product displays. We never get orders for 1000 merchandising racks. No one comes to us for rounders or rolling clothing racks or 500 pieces of slatwall hardware.
29,363 Miles in 93 Days
I enjoy creating new concepts! It’s what I live for to be honest. All the trips I’ve taken as a representative of Classic Exhibits in 2014 have reinforced that passion: from Dusseldorf for EuroShop in February, to Vegas for EXHIBITOR in March, and now NYC for the FIT Exhibition Design thesis presentations.
Surface 2 & Surface 2 Pro Stands: Word on the Street — May 5th thru May 9th
Up until now, Classic Exhibits has bet heavily on the iPad tablet. You could say we’ve doubled down a few times. And, we’d be lying if we told you that it hasn’t been successful. It’s been crazy (the loading dock is overflowing with orders) successful.
RECENT Exhibit Design Search Updates (see the GIFs)
Your Branded Exhibit Design Search
Nearly every month, we push functional or visual changes to your branded Exhibit Design Search website. Some you may notice. Some you may not.
Do you want to know a secret? I’m a obsessed with EDS (OK, that may be the world’s worst kept secret). And I force Tony, Glenna, and everyone else at Classic Exhibits to share that obsession. If only there was a 10 step program for an EDS addict?
The Classic Exhibits Family is GROWING: Word on the Street — April 28th thru May 2nd
As we continue to grow and fine-tune manufacturing, we recognized the need to fine-tune our Customer Service/Project Management Department as well. Growth presents challenges, and anyone who has experienced rapid sales growth knows, you can wait and react or you can plan and perform.
Trade Show Marketing Success Video (Very Practical Advice!)
Earlier this week, Classic Exhibits hosted the Countdown to Trade Show Success webinar with trade show marketing expert Marlys Arnold. I wish EVERY EXHIBITOR would take 45 minutes and watch it. She presented practical advice about exhibit marketing, graphics, and booth etiquette. If nothing else, start watching at the 29 minute mark, “The 10 Commandments of Booth Staffing.” Excellent advice and spot-on photos of bad and good behavior.
If You Only Have a Hammer . . . : Word on the Street — April 20th thru April 25th
Pointing your finger is almost a rite of passage in sales. It’s always the “other guy” who has a limited set of tools or your competitor who doesn’t listen to the client. Unlike the “other guy,” you would never guide your client toward a product or solution that “just so happens” to fit your product assortment.
Book Download — Super Networking at Events and Tradeshows
A couple of months ago, Tim Patterson, otherwise known as The Tradeshow Guy, wrote a 90 page e-book titled, Super Networking at Tradeshows and Events Using Social Media. He had copies printed and gave them away to friends, industry colleagues, and at trade shows. Classic Exhibits was a sponsor for both the book and the printing.
Reconfigurable Custom Inline Exhibit
All Custom. More Than Modular.
One of the most overused terms in the exhibit industry is “custom modular.” Too often, it means, “At some point in the future if you purchase more components, you can transform this display into another size, but you’re unlikely to do it any time soon.”
However, when done well, it truly means “custom” and “modular.” Here’s an excellent display example, narrated by Charlie Shivel, a project manager at Classic Exhibits.
Why the Big Picture MATTERS in Graphic Design
Many trade show clients and graphic designers are unfamiliar with how to design for 3D structures. If you have a client that fits that description, then our new Graphic Inspiration Galleries will be useful. We’ve dug through the Past Five Days (P5D) photo archives and identified outstanding examples of graphics.
Invite Your Clients and Prospects to Free Training
On April 29, Classic Exhibits will host the “Countdown to Trade Show Success” webinar with trade show marketing expert Marlys Arnold. You have the opportunity to invite your clients and prospects to participate for free, compliments of Classic.
RFP Certification Program: Word on the Street — April 7th thru April 11th
The EDPA RFP Certification program seeks to verify that certain items are in existence, that industry standards and best practices are met and adhered to, based on various benchmarks. Research conducted in 2012 with the assistance of Exhibit Surveys to Corporate Exhibitors proved there “was unanimous enthusiasm for the concept of an EDPA ‘Good Housekeeping Seal’ that would prescreen exhibit house vendors on the basis of business integrity and operational practices and capabilities.
The Experts at the Table: Word on the Street — March 31st thru April 4th
So, forgive me if you’ve seen this video after Seth Godin posted it. It quickly went viral. But, it’s just too good not to share in my weekly WOTS.
Have you ever been in this meeting before? And if you have, should I ask, “Have you ever been any of the ‘non-engineers’ depicted in this video?”
Sour Apple(s): Word on the Street — March 24th thru March 28th
I have long admired the folks in Cupertino for their innovative thoughts, ideas, product aesthetics, design intuitiveness, etc. Apple is a model in many ways of how marketing and product development should be.
Well . . . even the shiniest Apples sometimes have a worm in them, or best said, sometimes they are picked a little too early. This apple is a little sour once you take that second or third bite.
EXHIBITOR / GlobalShop 2014 Recap: Word on the Street — March 17 thru March 21st
My nose is bleeding, my eyes are burning, and I am exhausted! Yep, you guessed it, I was in Vegas for the past week. 🙂
Like many of you, the Classic Team descended on Vegas starting last Friday for both EXHIBITOR Show and GlobalShop. Since we exhibited at both shows, let me break this into two blog posts starting with EXHIBITOR.