The Ultimate Trade Show Exhibitor Checklist for a Successful Event
Congratulations! You won the trade show planning lottery. While it may seem like a massive task, it’s neither overwhelming nor all-consuming. The key is to have a checklist.
How Much Does a Trade Show Booth Cost? Complete Pricing Guide for Exhibitors
Everyone who has ever been asked to research their exhibit choices has had a very similar experience. Knowing what to expect, how to narrow your choices, and who can assist you in this process will make buying your exhibit more manageable — and maybe even fun!
Why Return on Objectives (ROO) is Your Trade Show Friend
To anyone interested in trade show marketing, Stephan’s article is a compelling read. It may not make the trade show budget meeting any less painful, but measuring your success may have gotten a little easier.
10 Tips for Designing Large Format Graphics for Trade Shows
Most designers rarely design a layout larger than a corporate booklet or perhaps a 20″ x 30″ poster. Designing for large format, like trade show graphics, is actually quite simple once you know the basic steps. All it takes is a leap of faith… and trust in my advice.
3 Essential Trade Show Marketing Questions
These are questions every designer should ask their client before designing the ideal trade show display. If the client walks in just thinking about the nuts and bolts of the project, they may miss an informed conversation on why they are exhibiting in the first place and that can fundamentally affect the design of a booth. The Why can greatly impact the How in Exhibit Design.
Why Small Businesses Fail to Grow by Jay Goltz
Excerpt from the “Art of Running a Small Business.” Many, if not most, Classic Exhibits distributors fall into the small business classification as defined by the Small Business Administration. Small businesses have challenges that larger businesses do not.