Why Blog in 202X
Kris Asleson
Principal & Chief Strategist @ Flyrise
With the proliferation of video, blogging may seem quaint, even old fashion. And yet, we continue to post blogs 4-6 times per month. So, I asked Kris Asleson, the chief strategist at Flyrise (our SEO partner), why blogging is still important. He prefaced his remarks by saying, “Yes, blogging helps your SEO, but it’s so much more than that.”
Six Reasons to Blog
#1. It Gives Your Brand a Memory.
Social posts disappear fast. Blogs create a searchable library of what you know, believe, and solve over time. It also gives your best ideas a permanent home instead of letting a strong insight disappear in a meeting, email, or social caption.
#2. It Answers Questions Before Someone Asks Sales.
A strong post can handle the early “Is this for me?” and “Can they help with my situation?” questions while you are not in the room. It also gives prospects something credible to forward to a boss, partner, or committee when they are building the case to hire you.
#3. It turns Expertise into Reusable Material.
One blog can become a newsletter, LinkedIn post, sales follow-up, webinar topic, FAQ answer, or short video series. Regular publishing also keeps your site from feeling frozen in time by showing that the business is active and still engaged with what clients are dealing with now.
#4. It Gives AI and Search Engines Something Substantial to Reference.
Clear, useful articles help establish topical depth beyond a homepage and a few service pages. They can also capture demand that you did not know existed, bringing in people searching for specific questions or situations that would never fit naturally on a main service page.
#5. It Makes a Smaller Company Feel Established.
A thoughtful archive signals that you have experience, perspective, and enough familiarity with the problem to explain it clearly. It helps visitors see that there is real depth behind the business, even if the team itself is small.
#6. Bonus: It Creates Proof of Thinking, Not Just Proof of Work.
Case studies show outcomes. Blogs show how you approach problems, make decisions, and see patterns others may miss.
If you haven’t visited the Classic Blog recently, you might be surprised at all the new and revised posts. We’ve even updated some of the humorous ones. Well… we think they’re funny.
About Classic Exhibits
Classic Exhibits has been designing and building trade show exhibit solutions since 1993. We’ve been honored as an Exhibitor Magazine Find-It Top 40 Exhibit Producers and an Event Marketer Fab 50 Exhibit Builders multiple times. Along with numerous Portable Modular Awards. With over 250 Distributor Partners throughout North America, there’s a Classic representative near you.
Contact us today whether you need a durable hand sanitizer stand built to last, a rental display guaranteed to attract trade show attendees, or a custom 30 x 40 exhibit with all the bells and whistles. We’re not just different. We’re better.