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What You Should Know about Trade Show Exhibit Budgeting

What You Should Know about Trade Show Exhibit Budgeting

by Mel White | Jun 29, 2026 | Mel White, Trade Show Exhibit Tips

Companies should define a workable exhibit marketing budget, one that includes all related costs. However, the line between marketing expenses and exhibit marketing expenses can be somewhat fuzzy. You will want to create a well-defined budget that separates them.

What You Should Know as a New Exhibit Buyer

What You Should Know as a New Exhibit Buyer

by Mel White | Jun 29, 2026 | Mel White, Trade Show Exhibit Tips

For the sake of simplicity, let’s assume that exhibit marketing is a new experience. Exhibit marketing is certainly not rocket science. You don’t need a marketing degree to be successful at exhibit marketing. However, it helps to get advice so you make the right decisions.

The Complete Guide to Trade Show Services (Offsite & Onsite)

The Complete Guide to Trade Show Services (Offsite & Onsite)

by Mel White | Jun 26, 2026 | Trade Show Exhibit Tips

Onsite trade show services include all services available at the show site. Contractors typically provide these services for show management. Turnkey services are particularly valuable for first-time exhibitors, companies with limited internal resources, or those participating in numerous shows where efficiency and consistency are paramount.

Buying a Trade Show Exhibit? Ten “Must Ask” Questions

Buying a Trade Show Exhibit? Ten “Must Ask” Questions

by Mel White | Jun 20, 2026 | Classic Exhibit Systems, Mel White, Trade Show Exhibit Tips, Trade Show Marketing

It’s common to express remorse after a big ticket purchase. Typically when the purchase is infrequent, such as a home, car, or expensive equipment. Buying a trade show exhibit is that type of purchase, especially an inline or island exhibit for a large trade show. .

How To Make Your Trade Show Backdrop Stand Out!

How To Make Your Trade Show Backdrop Stand Out!

by Mel White | Jun 18, 2026 | Classic Exhibits Inc., graphic design, Trade Show Exhibit Tips, Trade Shows, Uncategorized

Many exhibitors assume a backdrop is a simple two-dimensional graphic along the backwall of an exhibit. But it can be so much more. A backdrop in a 10 x 10 or 10 x 20 booth space doesn’t have to be basic. Modern inline displays come in various shapes, heights, and configurations.

Does Your Trade Show Exhibit Have To Be Clever?

Does Your Trade Show Exhibit Have To Be Clever?

by Mel White | Jun 18, 2026 | Mel White, Trade Show Exhibit Tips, Trade Show Marketing

That’s not to say your trade show exhibit shouldn’t be attractive. It should, but I would encourage you to focus on more practical matters the next time you design or rebrand your display. What do you need in the booth space to conduct business? Make it less about showmanship and more about conversations and information.

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  • “I’ll Know It When I See It” — Every Designer’s Nightmare
  • What You Should Know about Trade Show Exhibit Budgeting
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