RECENT Exhibit Design Search Updates (see the GIFs)

Your Branded Exhibit Design Search

Nearly every month, we push functional or visual changes to your branded Exhibit Design Search website. Some you may notice. Some you may not.

Do you want to know a secret? I’m a obsessed with EDS (OK, that may be the world’s worst kept secret). And I force Tony, Glenna, and everyone else at Classic Exhibits to share that obsession. If only there was a 10 step program for an EDS addict?

It’s been a while since we blogged about EDS updates. Here are the major changes.

My Gallery.

My Gallery

Faster: Tony revised the code so clicking on “Add to My Gallery” is faster.
Cooler: There’s now a URL option. This one is a little hard to explain until you try it, but copy the URL in the “Send My Selections” tab. Send it in a normal email. When the recipient receives it, it will add the kits to their My Gallery. Perfect for building a gallery between two, three, or 14,561 people.
Try It — https://www.classicexhibits.com/trade-show-exhibit-design-search/my-gallery/view/6012300/
Smarter: You can now send Trade Show Tips via the My Gallery tool.

Product Gallery Headers. We’ve made them much prettier. Larger graphics and a cleaner layout. See Island Designs for example.

Side Menu. On sites with a side menu, there is now a context aware menu for sizes. The Visionary Designs gallery shows it well.

Descriptive Images. This one is brand spanking new. Soon there will be descriptive images showing “Backlighting,” “Reconfigures,” “Portable,” etc. Go to the Tablet Kiosk/Stand gallery where you’ll see the Apple and Windows logos on the thumbnails.

Price Slider. Now you can choose your Low and High when search for prices. Start with the Advanced Search option.

Price Slider

I’m planning an Exhibit Design Search Tips and Tricks webinar this summer to cover this and other new features. Watch for the email in June.

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

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For the sake of simplicity, let’s assume that exhibit marketing is a new experience. Exhibit marketing is certainly not rocket science. You don’t need a marketing degree to be successful at exhibit marketing. However, it helps to get advice so you make the right decisions.

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Most designers rarely design a layout larger than a corporate booklet or perhaps a 20″ x 30″ poster. Designing for large format, like trade show graphics, is actually quite simple once you know the basic steps. All it takes is a leap of faith… and trust in my advice.

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Are trade shows are relevant? Is there a future for industry trade shows? Are companies willing to spend their valuable marketing dollars building a temporary structure just to attract new customers or meet with existing ones?

Where’s Waldo at the Trade Show!

Where’s Waldo at the Trade Show? @Pink Unicorn Comics? Nope. @Petting Zoo? Nope. @Zombie Killing Workshop? Perhaps.

Buying a Trade Show Exhibit? Ten “Must Ask” Questions

It’s common to express remorse after a big ticket purchase. Typically when the purchase is infrequent, such as a home, car, or expensive equipment. Buying a trade show exhibit is that type of purchase, especially an inline or island exhibit for a large trade show. .

An Honest Conversation about Trade Show Rentals

Recently, what I thought would be a simple, straight-forward conversation left me scratching my head. I was meeting with exhibit industry colleagues, and the topic turned to rentals. Admittedly, rentals shouldn’t be puzzling. Rentals have exploded at a rate 3 to 4 times faster than exhibit purchases. What surprised me was the perception and the language used to define the exhibit rental landscape.

What’s Your Trade Show Kryptonite?

We shouldn’t but we do. We hope hope hope that the next attendee who walks in our booth is Superman. Not Superman Superman, but the sales equivalent of Superman. Faster to sign a contract than a speeding bullet. More powerful than the VP of Purchasing.

How To Make Your Trade Show Backdrop Stand Out!

Many exhibitors assume a backdrop is a simple two-dimensional graphic along the backwall of an exhibit. But it can be so much more. A backdrop in a 10 x 10 or 10 x 20 booth space doesn’t have to be basic. Modern inline displays come in various shapes, heights, and configurations.

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