Recently, what I thought would be a simple, straight-forward conversation left me scratching my head. I was meeting with exhibit industry colleagues, and the topic turned to rentals. Admittedly, rentals shouldn’t be puzzling. Rentals have exploded at a rate 3 to 4 times faster than exhibit purchases. What surprised me was the perception and the language used to define the exhibit rental landscape.
Recently, I’ve been on the road, visiting Classic Distributors in the Midwest and South. We chat about industry trends, new products, and challenges in their market. Occasionally, they will ask me about competitors. That’s a topic, to be honest, that makes me uncomfortable.
Selecting trade show rental furniture is a critical step in your exhibit planning timeline and it should happen well before your move-in. Ideally, you’re confirming your exhibition rental furniture several weeks (if not months) in advance.
10 Trade Show Rental Answers
About a month ago, we launched Classic’s Mix & Match Rental Guide as a tool to streamline the rental decision process with a comprehensive set of towers, counters, lightboxes, and kiosks. This “smarter not harder” approach was intended to make your job easier.
At most trade shows, island booths are the rock stars, attracting more foot traffic than inlines. Thankfully, it’s possible to mingle with the “stars” without blowing your marketing budget. In this article, we’ll review the basics of an island booth, the advantages, island design trends, and showcase affordable examples of island booths, both for purchase and to rent.