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How To Make Your Trade Show Backdrop Stand Out!

How To Make Your Trade Show Backdrop Stand Out!

by Mel White | Jun 18, 2026 | Classic Exhibits Inc., graphic design, Trade Show Exhibit Tips, Trade Shows, Uncategorized

Many exhibitors assume a backdrop is a simple two-dimensional graphic along the backwall of an exhibit. But it can be so much more. A backdrop in a 10 x 10 or 10 x 20 booth space doesn’t have to be basic. Modern inline displays come in various shapes, heights, and configurations.

Gravitee One Step — The World’s Easiest Modular Wall System

Gravitee One Step — The World’s Easiest Modular Wall System

by Mel White | Jun 15, 2026 | Aluminum Extrusions, Classic Exhibits Inc., Gravitee, Gravitee One-Step System

Gravitee — The World’s Easiest Modular Wall System. Unlike traditional modular wall systems, Gravitee has no loose connectors. The frames are constructed with durable engineered aluminum extrusion and the system uses time-tested patented technology.

Managing Your Trade Show Budget

Managing Your Trade Show Budget

by Mel White | Jun 10, 2026 | Classic Exhibits Inc., Exhibit Management

Trade shows are expensive, and some costs are often puzzling to exhibition newbies, but there are multiple ways to manage those expenses with a little planning and some assistance from an experienced trade show professional. Don’t be afraid to tap into that expertise.

Life as a Traveling Sales Representative

Life as a Traveling Sales Representative

by Mel White | May 29, 2026 | Classic Exhibits Inc., Reid Sherwood, Shooting from the Hip

Snake Oil Salesman or Snake Charmer. The traveling salesman has always had slightly negative, slightly shady reputation. If you’ve ever seen The Music Man, particularly the opening scene on train, you’ll know what I mean. I would like to think business has changed from the days of the “snake oil salesman” to what we now refer to as a “manufacturer’s rep.

10 Online Tools for Classic Exhibits Distributors

10 Online Tools for Classic Exhibits Distributors

by Mel White | May 27, 2026 | Classic Exhibits Inc., Exhibit Design Search, Past 5 Days, Peek-a-Booth webcams, Uncategorized

At a recent Shared Knowledge University, we reviewed ten online tools available to all Classic Exhibits Distributors. The attendees told us that these tools are invaluable to their sales, marketing, and customer service teams and are unique within the exhibit industry. 

Top 12 Trade Show Bad Habits

Top 12 Trade Show Bad Habits

by Mel White | May 27, 2026 | Classic Exhibits Inc., Mel White, Trade Show Marketing

All animals, humans included, are creatures of habit. We learn how to survive, then follow those routines day after day. Trade shows are no different. Exhibitors and attendees find their safe space and get comfortable: same shows, same people, same message.

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  • “I’ll Know It When I See It” — Every Designer’s Nightmare
  • What You Should Know about Trade Show Exhibit Budgeting
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  • The Complete Guide to Trade Show Services (Offsite & Onsite)
  • 10 Tips for Designing Large Format Graphics for Trade Shows
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