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How to Design a Trade Show Booth to Attract Attendees

How to Design a Trade Show Booth to Attract Attendees

by Kaitlyn Treaster | Sep 21, 2026 | Classic Exhibits Inc., Exhibit Design, Uncategorized

Every trade show booth starts the same way: a room full of stakeholders with opinions. Someone loves a certain color. Someone wants the logo bigger. Someone saw a competitor’s booth last year and wants “something like that, but better.”

What is a Trade Show? A Guide for New Exhibitors.

What is a Trade Show? A Guide for New Exhibitors.

by Mel White | Jul 15, 2026 | Trade Show Exhibit Tips, Trade Shows, Uncategorized

What is a trade show? Trade Show, as a term, is often used interchangeably with other similar words like conventions, exhibitions, conferences, trade fairs, symposiums, and expos. And while they are similar, trade shows, and in particular professional trade shows, have a specific definition. 

If Hotels Were Run Like Trade Shows

If Hotels Were Run Like Trade Shows

by Mel White | Jul 10, 2026 | Trade Shows, Uncategorized

If Hotels Were Run Like Trade Shows. A guest approaches the reception desk at a hotel and says to the desk manager, “Hi. I’d like a room for a week, perhaps longer.”

How To Make Your Trade Show Backdrop Stand Out!

How To Make Your Trade Show Backdrop Stand Out!

by Mel White | Jun 18, 2026 | Classic Exhibits Inc., graphic design, Trade Show Exhibit Tips, Trade Shows, Uncategorized

Many exhibitors assume a backdrop is a simple two-dimensional graphic along the backwall of an exhibit. But it can be so much more. A backdrop in a 10 x 10 or 10 x 20 booth space doesn’t have to be basic. Modern inline displays come in various shapes, heights, and configurations.

10 Online Tools for Classic Exhibits Distributors

10 Online Tools for Classic Exhibits Distributors

by Mel White | May 27, 2026 | Classic Exhibits Inc., Exhibit Design Search, Past 5 Days, Peek-a-Booth webcams, Uncategorized

At a recent Shared Knowledge University, we reviewed ten online tools available to all Classic Exhibits Distributors. The attendees told us that these tools are invaluable to their sales, marketing, and customer service teams and are unique within the exhibit industry. 

The Ultimate Guide to Trade Show Giveaways (2026 Edition)

The Ultimate Guide to Trade Show Giveaways (2026 Edition)

by Mel White | May 11, 2026 | Classic Exhibits Inc., Promotional Products, Trade Show Exhibit Tips, Trade Shows, Uncategorized

When used wisely, trade show giveaways are an investment in your business. They serve as silent salespeople, promoting your company long after the trade show or sales event is over. If you are considering adding incentives to your marketing strategy, you are in luck.

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  • Trade Show Marketing Timeline: What to Do 6 Months Before Your Event
  • From MedTech to Agriculture: Why Trade Shows Still Matter Across Minnesota and the Upper Midwest
  • The Best Trade Show Technology Trends Exhibitors Should Watch in 2027
  • How to Design a Trade Show Booth to Attract Attendees
  • Why You Should Buy a High-Quality Banner Stand
  • The State of Labor in the Trade Show Industry (2026)
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