Trade Show TalesBlog

Posts Tagged ‘exhibits’

Hiring a Project Manager — The 10 Essentials: Word on the Street — April 25th thru April 29th

May 1st, 2011 1 COMMENT
Managing the Hiring of a Project Manager

Word on the Street by Kevin Carty

Hiring a Project Manager  — The 10 Essentials

Distributors often ask me what Classic Exhibits considers the ideal qualities of an exhibit project manager. Here are 10 qualities we consider essential, in no particular order.

1. Someone who enjoys assisting others.

We’ve found that a background in retail customer service is beneficial . . .  even if it was the candidate’s first job. They learn valuable skills (see Mel’s article about retail and customer service). As you may know, Mel and I both come from a retail training background where we were taught to always look for a way to make the customer feel appreciated and feel like they are “right.”

2. Creative problem solver.

Gone are the days where someone just calls and orders a kit. Most inquiries that come across your desk or ours require creativity and “outside the box” thinking. So a PM must be flexible in their thinking.

3. Mechanical mindset

A project manager must be able to view things from a “practical engineering” view. They need to be able to convert your client’s vision into a practical reality. Our project managers must have CAD skills since they are expected to create detail drawings on custom projects for our Production Department.

4. Detail-oriented (to a point).

This goes with #3. They need to be able focus on the details that will make an exhibit functionally sound. But, and this is a huge BUT,  they are expected to relieve you of the non-essential details, allowing you to focus on sales and new business generation. Most distributors don’t know, and don’t want to know, how many locks are required for a VK-1032 display. They want to know the features and the graphic dims. It’s the project manager’s job to convey exactly what you want and need to know to complete the order.

5. Understands the “big picture” and doesn’t let “I’m right and you’re wrong” obscure them from seeing the larger goals.

This is a big one. Sometimes with the “engineering” mindset on, a PM can get caught up in all the “can’t do’s” rather than what “can” be done. You really need someone that focuses on the “can do”!

6. Personable – Enjoys the interaction with distributors.

Basic people skills! If a person does not like dealing with people, then let them go or don’t hire them. Hate to sound blunt, but it’s reality.

7. Team player – someone who’s willing to raise their hand to assist others.

Team Player

Teamwork

We work with others — sometimes a lot of others, sometimes just a few. Regardless, PM’s need input from others and must be willing to lend a hand when necessary. That’s what makes a good PM. It gets back to being a creative problem solver, and one part of being a good “problem solver” is  tapping into the knowledge of others and serving as a resource for colleagues.

8. Courteous – Recognizes that social courtesy is the glue that greases the wheels in any organization.

Simply put . . . we spend much of our lives at work. Therefore who wants to be around others everyday who are not respectful, nice, and courteous of others.

9. Excellent time management skills.

Juggling is a more accurate depiction. Our PM’s can attest to that. They need to be able to handle upwards of 20 projects at any given time. All bringing different levels of detail and often multiple personalities involved at the other end of the phone. So heavy focus on organization and implementation is key.

10. They care. Yes, they wouldn’t be here if they weren’t getting paid, but they still want to do a good job, they want the company to succeed, and they want our customers to be happy.

It’s important to remember that no one is going to be as emotionally invested in the the business as you are, if you are the owner or executive, but PM’s that care do in fact have emotional connections with what they do. Regardless of the economic times. It’s easy for anyone to say they are invested when we are all worried about economic conditions. But it’s a clear differentiating factor when you find those who are as emotionally invested when the times are good. A lot of this comes back to whether or not a PM, or any employee for that matter, believes in the overall vision and focus of the company.

So, those are 10 of the things we look for. How about you? Do you agree? Are there other elements that you would include? Please respond and share your comments.

Have a great week ahead.

–Kevin Carty

http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

Word on the Street — December 13th thru December 17th

December 19th, 2010 3 COMMENTS
2011 Trade Show Predictions

Word on the Street by Kevin Carty

Are You Ready for the Most “Predictably Unpredictable” Two Weeks of the Year?

Anyone who has been in this business long enough knows what I mean. The final two to three weeks of the year are like playing Roulette. The odds aren’t good, but if you put enough chips on the table, you may hit a ginormous jackpot.

Activities outside of the office are always hectic during the holiday season:  planning and/or attending holiday parties, Christmas shopping, wrapping gifts, seeing the lights in your neighborhood, keeping your brother-in-law out of the liquor cabinet, etc. There’s so much to do and not enough time in the day.

At the office, you expect the opposite. That orders and quotes will slow down. It seems logical as folks are on vacation or getting ready for the holiday. This is very true, but not always.

Here’s what us trade show pros know. Starting around December 15, you wonder if this is going to be a quiet or busy year-end because there is never any middle ground!

Quoting activity in early December is a pretty good indicator, but not always. Many companies need to dump their budget before the end of the year (the “use it or loose” theory). At Classic, we often see quotes for multiple quantity units, or quotes from earlier in the year which need to be massaged in hopes of pulling the trigger before the year ends. Sometimes this indicates a very busy end of year . . . other times it ends up being a lot of wishful thinking by Marcom Managers.

Well, back to Wednesday the 15th 2010. The orders started heating up, and by Friday, we could tell the finally two weeks were going to be busy. Even better, the orders do not appear to be “budget dumping” expenditures. Rather, they are exhibits being purchased for January and spring shows. It’s something we haven’t seen for two years.

So, please keep them coming. 🙂 We will be working Monday through Thursday this week and next to fulfill your orders.

From the entire Classic Exhibits family, may your holidays be filled with joy, peace, and wonder. Thank you for making us part of your lives.

–Kevin Carty

http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

FAQ — Design Monday Exhibits

November 17th, 2010 COMMENTS

Design Monday Exhibits

In Design Monday, you’ll see inlines and islands, portables and modulars, banner stands and hanging signs. Three new exciting designs each week from the best exhibit designers.

When it’s all about pushing the boundaries of creative design, everything is fair game. See what’s new every Monday.

Frequently Asked Questions . . .

1. What’s included in the Design Monday Gallery? There appears to be trade show displays of all sizes, shapes, and functions.

Design Monday is a very different gallery than the other galleries in Exhibit Design Search. Each Monday, we introduce two to three new exhibit designs. These can be islands, inlines, workstations, banner stands, or just about anything you would find in the other galleries.

Consider Design Monday our forum for launching new concepts. Many of these migrate to the other galleries and become kits, which is why you may see some duplication. If you want to see the newest trends, then Design Monday is the place to be.

2. Have these all been built?

By and large, yes . . . with some exceptions. Even if we haven’t built the display yet, no worries. We design them using standard components and engineer them to be structurally sound.

3. Are Design Monday designs more expensive?

Nope. We price them the same as standard kits.

Next, Counters and Pedestals FAQ.

How to Save Money on Your Next Trade Show Display

November 11th, 2010 COMMENTS

Tips to Save $ on Your Next Display

Buy Value – Not Price. Too often, we focus on the price rather than the value. It’s human nature, especially when budgets are constrained. However, we all know the difference between a good value for the price and a low price on a shoddy product. If you have ever bought a cheap screwdriver, you know. It lasts about three jobs and then the tip deforms and the handle twists. A trade show display has to accomplish three basic goals:  look professional, assemble easily, and be durable. If it fails any of these, then it’s not a good value.

Understand the Channels of Distribution. In nearly every case, you will purchase your display from a distributor who represents an exhibit manufacturer. Some distributors represent a single manufacturer. Others represent multiple manufacturers. Still others are sub-distributors who must purchase their products through multiple channels. Shorter distribution channels generally reduce the overall markup. It doesn’t matter whether you purchase online or from a bricks and mortar business. What matters is whether the distributor is an authorized representative and whether the distributor has a solid history representing the product.

Buy the Right Graphics.  No one ever tells you this . . . but there are high-quality graphics and there are cheap-a$$ graphics. You may not be able to tell the difference when you see them apart, but put them together and the difference is astonishing. Greater resolutions, higher contrast, deeper color intensity, truer color matches. The other lesson comes after you’ve used them several times. Cheaper graphics do not hold up to the wear and tear of trade show (ab)use. They de-laminate, they curl, they fade, they fray.

You need to use your smarts here and recognize that $250 graphics are not compatible with $750 graphics. If all you need are disposable graphics, then the inexpensive version is perfect. If the expensive ones are too expensive, then negotiate. No one is going to send you to the timeout corner for asking for a break on the price.

Don’t Buy More Than You Need.  The most overused term in the exhibits industry is “modular.” Buy this and you can re-configure it to this or you can add-on to the display when you upgrade to a larger exhibit. From my experience, customers rarely re-configure and rarely expand their existing display. Now you may be the exception and kudos to you, but don’t buy a 20 x 20 that re-configures to a 10 x 10 and 10 x 20 if you don’t need it. Or if you don’t want to spend hours sorting through packaging identifying the right components for the smaller displays or discover that re-configurability compromises the overall design.

I’m going to take some heat on this, particularly since I work for a company that designs and build modular displays, but so be it. Here’s my suggestion:  choose modularity because you want something that is easy to assembly, not because you wanted the adult version of a Transformer.

Rental Displays

Consider Combining Rentals with a Purchase. Frankly, this is so logical that I’m embarrassed to list it. Yet, almost no one does it. I don’t know why, except that so many of us have this primal need to own stuff. In some cases, display customers fall in love with a design, which is fine, but don’t realize that there is a rental solution available at 1/3 the cost. You have to ask. That’s the key. And if the display representative or exhibit house doesn’t have the right rental solution, then go somewhere else. Not everyone has embraced customized rentals. You need to find the company or companies that have.

That said, rentals are not for everyone. Your marketing requirements may dictate a unique structure and capabilities, or you may plan to use the same structure for more than four or five shows. At that point, purchasing is cheaper. But you need to remind yourself . . . you have the option of renting some of the structure and purchasing other parts. It’s not an either/or situation. For more tips about when to rent, please see this article.

Beware of Purchasing Magic Beans. Like any industry, the exhibit industry is not immune to charlatans who want to sell you “magic beans.” Their system will save you 50% or increase your leads by 200% at the first show. Aren’t numbers fun, when you don’t have to document the results?

Honestly, there are no magic beans. Some displays are better than others. Some are MUCH BETTER than others. But in the end, what matters is the quality of the display and how you prepare for your show. Your show will be a success based on your preparation before, during, and after the show. It’s that simple. Having the right display will assist in that effort and present the right image to potential customers, but a good display can’t overcome laziness, a lack of preparation, and procrastination. Not even a six-pack of Red Bull can do that.

Quality Matters.  Admittedly, this is sort of repeats the first one with a twist. I know you don’t want to hear it . . . but you get what you pay for. Here’s a metaphor for pop up displays, which many folks now consider a generic product (they’re not, but that’s OK). When is the last time you purchased blue jeans? There are budget, mainstream, and designer jeans. The bargain basement jeans are sold for around $14.99. Have you bought those? I have. They fit (kind of) and they wear like toilet tissue. They may resemble Levi’s, Wranglers, or Lee jeans but that’s about it.

Levi’s, Wranglers, and Lee jeans cost about double the price of the cheap pairs, but you’ll own them for years. They may not have decorative stitching or funky pockets or the cache of designer jeans, but they are functional and attractive.

Then there are designer jeans at double, triple, or quadruple the price of the Wranglers. They are well made and will also last for years. And, they may get you noticed a little more, which sometimes is a fair trade-off. But in the end (no pun intended), what gets noticed and admired is the package and not the packaging. Now take everything you just learned about jeans and quality and apply it to displays.

Consider the Packaging. One quick tip: Don’t assume the packaging is first rate. It’s usually not. Ask to see examples of how the manufacturer packs their displays. Excellent packaging is expensive and that’s where some manufacturers and custom houses cut corners. That’s too bad because the right packaging will save you lots of time before and after the show and ensure that the display arrives at its next destination in perfect shape.

Finally, don’t forget to review the setup instructions. You may decide to ignore them when you assemble the display, but Wanda in Human Resources won’t when she uses it at the Employment Fair. I don’t know about you, but I never want to make HR mad.

Let me know if you have any questions and I welcome your comments.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

See Also . . .

13 Common Trade Show Mistakes
What Smells? Top 10 Trade Show Odors

What Not to Wear (at a Trade Show)

FAQ — Intro Fabric Panel Displays

October 29th, 2010 COMMENTS

Intro Fabric Panel Displays

For nearly two decades, Intro Fabric Panel Displays have been the perfect choice for a flawless, re-configurable portable display.

Known for its strength, exceptional alignment, and customizable display panels, the “two-sided” Intro Fabric Panel Display performs beautifully in the most demanding trade show schedule. The Intro comes in 10 x 10, 10 x 20, and table top display configurations.

1. What are the unique benefits of the Intro Folding Fabric Display?

  1. There’s no more durable and versatile trade show display than the Intro. The Intro is perfect for exhibitors who require a reconfigurable fabric display that easily folds to a 10 ft., 8 ft., 6 ft., or even table top(s). The two-sided Velcro compatible fabric means one, two, or multiple colors are never a problem, the perfect solution when more than one division share an exhibit.
  2. After the show, the Intro can be folded into a tower for a lobby display, used as a colorful divider, or re-positioned as a backdrop.
  3. There are nearly 50 fabric color options in ribbed and flat fabrics.

2. What are the unique features of the Intro Fabric Panel Display?

  • 360 Hinge: The 360 panel hinges make the Intro remarkably versatile.
  • Independent Panels: Each panel is constructed independently, so panels can be separated and replaced in case of shipping damage.
  • Pack Flat: The panels pack flat, accordion-style, for easy shipping.
  • Adjustable Feet: The adjustable feet on every lower panel means you never have to worry about an uneven floor.
  • Reconfigurable: Easily turn the top or bottom sections into table tops.
  • Velcro Fabric: The Velcro-compatible fabric will withstand years of graphics attaching and detaching with minimal wear.

3. What components and accessories are available for the Intro?

There are literally hundreds of choices, each with multiple options. For example, choose from an array of stem lights, pedestals, counters, backlit headers, storage, slatwall, inlay fabric, lightboxes, and towers.

Give us a call to discuss. We’re here to assist you find the display and accessories that fit your exhibit marketing goals.

Next, Island Exhibits FAQ.