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Classic Exhibits, ClassicMODUL, and EXHIBITOR2010

February 4th, 2010 Mel White COMMENTS
EXHIBITOR 2010

EXHIBITOR 2010 in Las Vegas

In case you were wondering, we will be in Las Vegas at EXHIBITOR2010 from March 15-17. You can find us at booth #929, a 20′ x 30′ island. Just turn left once you enter the hall and look for the large pinwheel hanging sign with the distinctive (and always attractive) Classic logo.

We will have multiple workstations in the booth so you can explore our extensive product line. The sweet spot for Classic the past twelve months has been our affordable portable hybrid exhibits such as Perfect 10, Magellan, and Sacagawea. You’ll also see our new line of Segue Silicone Edge Graphic (SEG) aluminum extrusion profiles. No one has a larger assortment of SEG solutions than Classic, and no other exhibit builder has our expertise in shaping and bending metal. Not to brag, but we’re pretty darn good at it!

And, if you like the booth, it’s for rent. It’s one of the many island and inline displays in our extensive rental inventory.

For Classic and ClassicMODUL Distributors:

las-vegas-and-classicThe booth this year will include a semi-private conference room so if you would like to schedule a meeting with Kevin, Mel, Reid, or Jim Shelman during show hours, please let us know. Obviously, we are very happy to meet with you in the booth or before or after show hours. After all, we’re there for you . . . and the food and the drinks and the Vegas nightlight. But mostly for you.

You are also invited to our hospitality suite on Tuesday. The suite will open shortly after the show closes that day. Stop by the booth, and we’ll let you know the room number at Mandalay Bay. The suite is always an excellent opportunity to spend time with your industry friends and meet new people. And, it’s just about the only place in Vegas where you can get a free drink and not gamble.

We look forward to seeing you in about a month. And remember, the more you purchase from Classic and ClassicMODUL over the next 30 days, the larger the drink we’ll pour you. Don’t make us serve you wine in a thimble.

See you there!

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Word on the Street — November 16th thru November 20th

November 21st, 2009 Mel White COMMENTS
Word on the Street by Kevin Carty

Word on the Street by Kevin Carty

Get LinkedIn with the Classic Exhibits Network

I’m sure many of you are already in LinkedIn, but do you use it consistently? And what does that mean?

I am on LinkedIn everyday, including weekends. Not because I am some obsessive compulsive personality or anything. Rather, it has proven to be a great source of information. It’s a place where I can keep up with the pulse of the industry in “snapshot” style.

There are several industry groups that you may want to consider joining and following. Some of my favorites are Exhibitor, TS2, EDPA and TSEA.

On Friday, we added a group for Classic Exhibits, called the Classic Exhibits Network. It’s for Classic Exhibits distributors, strategic partners, vendors, and employees. I encourage you to join our group, as well as the others mentioned. And follow them for a couple months and see if you agree with me that they keep you up to date with industry news and discussions.

If you are already active in LinkedIn, let me know what you think of it. Is it useful?

You comments are appreciated.

Have a safe and restful weekend!

–Kevin Carty

http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

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Classic Exhibits Receives Patents on Perfect 10 Hybrid Display System

November 20th, 2009 Mel White COMMENTS

Perfect 20 Portable Hybrid Display

PORTLAND, OR – Classic Exhibits Inc., a designer and builder of portable, modular, and custom hybrid displays, has received two patents on the Perfect 10 Hybrid Display System. The Perfect 10 and Perfect 20 systems were introduced at EXHIBITOR 2008. Classic was awarded both a design patent and a utility patent from the United States Patent and Trademark Office. These patents cover, among other design and construction details, the Perfect 10’s unique reverse “S” shape and its modular, no-tools assembly. Additional patent applications are currently in process in the European Community.

According to Kevin Carty, VP of Sales, “From the moment we began designing the Perfect 10, we knew we had a system that would stun the industry and set new standards for portable hybrid displays. The Perfect 10’s curves, portability, tension fabric graphics, and easy assembly made it uniquely different. There’s nothing like the Perfect 10 anywhere in the world. But we wanted to be smart and ensure that the shape and function were protected. We’ve all seen designs quickly spread through the industry without any patent protection.”

The Perfect 10 is available in 14 designs, starting with the “Ava” and progressing to “Nina.” There are also four Perfect 20 designs and five Banner Station configurations. For more information, view Perfect 10 details and download literature at http://www.classicexhibits.com/perfect-10-portable-hybrid-displays.

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What You Should Know about Exhibit Marketing

August 14th, 2009 Mel White 2 COMMENTS

Visionary Designs VK-5002 Trade Show Island Exhibit

  • Exhibit marketing is more than just selling from a booth space
  • Trade shows allow companies to showcase their achievements, build their business, and maintain their competitive edge
  • You can learn to be an exhibit marketing guru. Become certified
  • Understand and track your ROI. Creating a well-defined budget is the best method to track and manage your total investment in a particular show
  • If you need help, rely on your local exhibit consultant or contract with an exhibit consulting firm

What is Exhibit Marketing?

Exhibit marketing is all about marketing your products or services to buyers at expositions, conferences, and trade shows. A successful exhibit marketing program will be rewarded with increased revenues, referrals, and industry networking. The goal is to understand how exhibit marketing differs from the other types of marketing.  

Exhibit marketing is more than just selling from a booth space. For many industries, it’s about bringing people and companies together to promote accomplishments, stimulate thought, share knowledge, build relationships, spur the competitive spirit, and reward entrepreneurial efforts. Exhibit marketing not only introduces buyers to sellers, but also fuels the competitive spirit by filling a hall with competitors, partners, and suppliers, each with goals and dreams of success. Trade shows allow companies to showcase their achievements, build their business, and maintain their competitive edge.  
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Posted in Mel White, Trade Show Exhibit Tips | 2 Comments »

Defining Interconnectivity

May 27th, 2009 Mel White 1 COMMENT

[See the Link Below to Win a Free Full Conference Pass to TS2 in Chicago]

interconnect

Interconnectivity

By definition, interconnectivity is “to be connected with one another.”

The term interconnectivity fascinates me on a lot of levels ranging from my personal to my business life. So much so, that I have found myself looking for “the connectedness” of things recently. It has become somewhat of an obsession.

Truth be known, I never really focused on it until about four weeks ago when a friend and colleague called out a “connection” that was both timely and bizarre. It got me thinking . . . why and how? And I am not sure I will ever really know.

With the advent of the social networking tools, the clarity of how connected we really are has become more evident than ever . . . though sometimes I think forced. There is a difference between being networked and being connected in my mind, although the line often gets blurred a bit.

A recent Facebook blog noted, “With greater connectedness has come the ability for people to influence one another with more speed and efficiency. We’ve seen this lead to people spreading information and organizing events on a mass scale, often within days and weeks.”

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