Classic Exhibits was honored by EXHIBITOR Magazine once again. If that sounds like we’re ungrateful, nothing could be further from the truth. Here’s why…
Since 2018, EXHIBITOR has recognized the Top 40 best exhibit producers in the industry. According to Emily Olson, editor of EXHIBITOR magazine, “the competition, now in its eighth year, serves as a sort of Good Housekeeping Seal of Approval for our industry.”
Every year, Classic Exhibits has been named a FindIt Top 40 honoree. Every single year! To put that in context, we’re the ONLY private-label exhibit designer and builder on the list. The only one. Over 20 of the TOP 40 exhibit companies are Classic Exhibits Distributors, which makes our inclusion even more gratifying. We’re in rarified company (pun intended).
A HUGE Congratulations to everyone who made the 2025 list.
The 2025 FindIt Top 40 includes:
2020 Exhibits
3D Exhibits, a Sparks Company
Acer Exhibits
ADEX International
Apple Rock
ASV Experiential
BlueHive Exhibits
CenterPoint Marketing
CEP – Chicago Exhibit Productions
Classic Exhibits
ColorCraft
Condit Exhibits
Creaplan Group
Czarnowski Collective
Deckel & Moneypenny
Derse
EDE
Elevation3D
Exhibit Concepts
Exhibitus
Freeman
George P. Johnson (GPJ)
Hamilton
Hargrove
Hill & Partners, Inc
Impact XM
Kubik
MC²
MSM Inc.
NPARALLEL + Atomic Props
Pinnacle
ProExhibits
Rockway Exhibits + Events
Skyline Exhibits
Sparks
Spiro®
Steelhead Productions
Storylink Creative
The Taylor Group
Visual Communications, Inc.
According to EXHIBITOR, “Small, medium, and large exhibit houses with offices anywhere in the world were eligible to apply. Entries were evaluated to reflect how EXHIBITOR magazine readers value a variety of criteria when determining whether or not to include an organization on a request for information (RFI) or request for proposal (RFP). The evaluation process also included a survey of current clients and a review of entrants’ past projects, selling points, and innovations.”
Who We Are
For over 30 years, Classic Exhibits has been designing and building creative custom solutions for our Distributor Partners and their clients. As North America’s largest private-label exhibit manufacturer, we have the unmatched capability, capacity, and creativity to create 3D projects ranging from 10 x 10 inline displays to 60 x 80 double-deck islands.
Exhibit Descriptions: Linda Armstrong, EXHIBITOR Magazine
EXHIBITOR Magazine announced the winners of the 12th Annual Portable Modular Awards in San Antonio at EXHIBITORLIVE. Classic Exhibits was a finalist in seven categories and won in three. See below.
For a full list of the winners, CLICK HERE. Winners will be featured in the June/July issue of EXHIBITOR magazine. Our thanks to the EXHIBITOR Group, the Classic Exhibits Distributors who allowed us to submit their entries, and to the Classic Exhibits Family for their amazing contributions.
They say
there’s no place like home. But at the 2024 International Consumer Electronics
Show, Motorola Mobility LLC proved there’s no home quite like a smart home. The
firm transformed 3,000 square feet of convention center concrete into a
technological tribute to domestic tranquility that made even jaded tech
journalists want to kick off their shoes and stay a while.
Working with
Event Strategy Group (ESG) and Classic Exhibits Inc., the team orchestrated a
series of themed product areas that flowed together like well-appointed rooms
in an upscale home. The strategic use of Gravitee One-Step Modular wall panels
and ClassicModul Aluminum Extrusions created distinct environments that invited
exploration while maintaining a cohesive aesthetic.
“They
turned technology into interior design,” observed one judge, praising how
the exhibit elevated consumer electronics into lifestyle statements. The muted
color palette, architectural lighting, and premium finishes transformed what
could have been a sterile tech display into an inviting domestic environment.
Plus, by combining rental components with premium finishes, the space achieved
a luxurious feel without breaking the budget.
In the end, Motorola didn’t just showcase devices. They showed us how seamlessly technology could integrate into the art of living well.
Inline Exhibit
Category: Inline Exhibit Exhibitor: Classic Exhibits Inc. Design: Classic Exhibits Fabrication: Classic Exhibits Event: EXHIBITORLIVE 2024 Size: 10 x 30
Can a
10-by-30-foot space truly command attention at a bustling trade show like
EXHIBITORLIVE? Classic Exhibits Inc. proved it can. Its 2024 exhibit
showcased how impactful design, combined with subtle sophistication, can create
an experience that far exceeds its physical footprint.
Rising 14
feet above the show floor, a commanding LED back wall anchored the space, while
lenticular walls created an unexpected analog activity. One judge praised the
design as “a masterful blend of manufacturing prowess and artistic
restraint,” noting how visitors were naturally drawn to discover different
messages hidden within the shifting patterns as they moved through the space.
Classic
Exhibits created an environment that served as a living portfolio of its
capabilities, featuring custom wood-build elements, Gravitee modular wall
panels, and SuperNova light boxes. Inside a private meeting area, a circular
lightbox fostered an inviting atmosphere, its plant imagery softened by ghosted
word art that subtly referenced company values.
The coordinated LED content on the main wall and front counters cycled through capabilities demonstrations and moments of branded serenity. The combined effect clearly communicated the firm’s capabilities and brand values, showcasing both practical demonstrations and moments of visual calm.
Island Exhibit 900 sf and Fewer
Category: Island Exhibit 900 sf and Fewer Exhibitor: Talos Engineered Products LLC Design: Zilla LLC Fabrication: Classic Exhibits Event: MODEX 2024 Size: 20 x 40
How do you
make warehouse logistics look like a blockbuster attraction? While some might
reach for smoke and mirrors, Talos Engineered Products LLC opted for slotted
walls and LED lighting — and created such a compelling environment at MODEX
2024 that it established a new benchmark for innovative exhibit design in the
logistics industry.
The
20-by-40-foot island exhibit, designed by Zilla LLC and fabricated by Classic
Exhibits Inc., made an immediate impact with its massive Aero Frame sign
featuring dimensional logos that commanded attention from every angle. Below,
dimensional slotted wall panels illuminated by green LED lighting created a
distinctive branded environment that one judge praised as “a perfect
marriage of form and function.”
Throughout
the space, custom counters and desks provided ample workspace for
demonstrations and conversations, while cleverly integrated storage areas kept
marketing materials and promotional items close at hand. The layout maintained
generous open floor space for potential equipment displays while offering
numerous meeting areas for both casual and semi-private discussions.
Most impressively, every element was engineered for flexibility — from the modular wood walls to the structural supports — allowing the exhibit to be reconfigured for different show environments while maintaining its custom appearance.
For over 30 years, Classic Exhibits has been designing and building creative custom solutions for our Distributor Partners and their clients. As North America’s largest private-label exhibit manufacturer, we have the unmatched capability, capacity, and creativity to create 3D projects ranging from 10 x 10 inline displays to 60 x 80 double-deck islands.
About 10 years ago, EXHIBITOR introduced the Find It — Top 40. It’s an annual list of North America’s Top Exhibit Producers. The application process is comprehensive and time-consuming, taking about 3-5 days for the Classic Team to complete.
We Did It Again!
This year, Classic Exhibits made the Find It – Top 40 list again.
We’ve made the list every single year. We’re honored to be included in this distinguished group of exhibit producers. If that sounds like false modesty, it’s not. See the impressive list, which includes 26 Classic Distributor Partners.
EXHIBITOR Find It — Top 40 Exhibit Producers
As a private-label exhibit designer and builder, we’re smart enough to realize that this honor isn’t just ours. It’s the result of every Classic Distributor Partner who trusts us with their projects, large and small.
We sincerely hope you embrace this as a COLLECTIVE Classic AWARD. You earned it as much as we did. Thank you!
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For 30 years, Classic Exhibits has been designing and building creative custom solutions for our Distributor Partners and their clients. As the largest private-label exhibit manufacturer in North America, we have the unmatched capability, capacity, and creativity to create 3D projects ranging from 10 x 10 inline displays to 60 x 80 double-deck islands.
Exhibit Leader Insights, an Exhibitor Insights Report in partnership with The Exhibitor Advocate, Explori and Exhibitor Group, is a report based on a survey sent to exhibitors working currently in a range of industries with the aim of understanding:
The decision-making process for exhibitors: when planning their events program
How trade shows are perceived – and valued by exhibitors and their companies
How external and internal factors are shaping events programs, both now and in the future
According to the report, “Trade shows continue to provide value to exhibitors both as marketing and sales channels, and their worth is generally recognized by senior leadership teams – perhaps more so than before the pandemic.
However, there are some warning signs. Cost concerns cast a long shadow over the research. Exhibitors are clearly feeling squeezed by rising exhibit-related costs, and they are likely to attribute this to hikes in venue, organizer and contractor fees – rather than factors beyond the industry’s control, such as costof-living effects and broader economic forces.”
Download the Free PDF
To download the FREE Exhibit Leader Insights Report, click HERE. Below are select pages from the report.
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Classic Exhibits Inc. designs and manufactures portable, modular, hybrid, and custom exhibit solutions, including Symphony Portable Displays. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.
A Trade Show Exhibitor walks into a bar and says to the bartender, “I’ve never been in a bar before, but a friend suggested I try the 20 x 20 Booth Space.”
“That’s a very popular drink,” says the bartender, “especially with my regular customers. The 20 x 20 Booth Space costs $34,000. If you are interested, I have some questions.”
“That seems very expensive,” the Exhibitor replies, “but I’m new to this so why not. What questions do you have?”
“First of all, do you want the Top Shelf liquor or the Bottom Shelf liquor for your 20 x 20 Booth Space?”
“What’s the difference?” asks the Exhibitor.
“Alcohol does the heavy-lifting or work in a drink, and the Booth Space requires several liquors. It’s not optional, but you do have choices on the quality. Top Shelf liquor has the most experience, having aged from 10-20 years. The quality is exceptional and the taste predictable. My best customers always ask for their favorite brand by name. The Bottom Shelf liquor can be cheaper, but it’s also raw, unfiltered, and unpredictable. I’ve received Bottom Shelf liquor aged less than a day, which is a little scary.”
“OK, I’ll have the Top Shelf then,” says the Exhibitor. “I don’t want surprises.”
“That will be an additional $8,000,” the bartender replies.
“What? The Booth Space drink doesn’t include the liquor?” asks the Exhibitor.
“Oh no, it’s extra. You’ll also need to decide on the mixers — like grenadine, club soda, vermouth — along with the fruit juice and slices, the straw, and an umbrella. Those prices are a la carte and will need to be purchased from the bar. You’re not allowed bring any of those in here.”
“How much are those?”
“Prices range from $1000 to over $10,000. Here’s something you’ll find amusing. Sometimes, I don’t know the prices when I’m mixing the drink, so I charge you after you’ve already finished it.”
“Anything else?” says the Exhibitor.
“You’ll be happy to know that we don’t charge for the glass.
That’s included, but we do charge for the weight of the glass, bringing you the
glass, taking it away, and then bringing it back to you.”
“Well, that shouldn’t be too expensive, right?”
“Actually” says the bartender sheepishly, “It’s not cheap, and the price can vary from week-to-week and depends on the size of the glass. Cocktail glasses are less expensive than highball glasses. Margarita glasses are the most expensive.”
“So, what are we talking about pricewise and why does the
glass fee cost so much?”
“For the 20 x 20 Booth Space drink, I would estimate $12,000 to $15,000. Maybe more. Honestly, the glass fee isn’t really about the glass or my bringing it to you. It covers the building rent, the furnishings, my salary and benefits, the carpet, the other employees you don’t see, and even our annual Holiday Party. It’s really a slush fund for everything else.”
“I had no idea a drink could be so expensive,” the Exhibitor
replies. “It seems like a complicated way to run a bar. I’d still like a drink,
however. Are there any cheaper options?
“Of course! You might be interested in the Show Rental Special. It comes in multiple sizes and flavors, and you don’t pay for all the extras we discussed before.”
“That’s great!” exclaims the Exhibitor. “Tell me more.”
“OK, do you see those tables over there? Earlier today, we had a large crowd that drank for hours. They were a rough bunch and did considerable damage. However, they left a lot of unfinished drinks. You can have any of those drinks for a reduced price but don’t mix them together. We don’t know how to charge for anything other than standard drinks.”
“Is that really an option? Who would want that?”
“Oh, you would be surprised. People come to bars for lots of reasons. Many come because they don’t know where else to go so they order whatever is the cheapest. They’re looking for the fastest, easiest, and simplest choice, even if it means drinking a Show Rental Special that someone ordered a few days ago. Honestly, we don’t even bother to clean the glasses anymore. Fortunately, we make lots of money on those customers so we’re not complaining.”
“My head is spinning,” says the Exhibitor. “Please tell me there’s a drink for someone like me who wants to come to a bar, drink from a clean glass, and pay one or two of the charges you’ve previously mentioned.”
“There is,” said the bartender. “We have customers who order the Portable/Modular. Generally, it’s a straightforward drink, although there are creative options for those with more sophisticated tastes. The other drinkers in the bar may turn up their nose when you order a Portable/Modular, but I run a no judgement bar so those customers are always welcome. I’ve learned they often order the more expensive drinks when they come back, if I treat them right.”
“I’ll have one of those,” the Exhibitor replied. “Is there
one that doesn’t require a glass and comes in its own container?”
“Yes, but now you’re killing me financially. Next, you’ll be
saying you’ll want to bring it into the bar from the outside. How’s that going
to work?”
“Hey, I appreciate all the helpful advice. I don’t fully
understand the business model, but you seem to be doing well. Does anyone ever
complain? And who do they complain to?”
“That’s the beauty of this business model,” says the
bartender. “They bitch and moan all the time, and I smile, pretend to care, and
go about my business. Fortunately, they rarely speak to the right people
because those people are somewhat invisible. They’re in charge of all this, but
they don’t ask too many questions or seek advice.”
“One last question. Does anyone ever come in the bar, chat with your customers, and never order a drink?”
“Yes, my customers are good about telling me when that happens, and I escort him or her out of the bar. They usually come back, and I must be more persuasive, if you know what I mean. Sadly, there’s always someone who wants to hang out in a bar, pester my customers about their life, and not buy anything.”
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Classic Exhibits Inc. designs and manufactures portable, modular, hybrid, and custom exhibit solutions, including Symphony Portable Displays. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.