Trade Show TalesBlog

Posts Tagged ‘Classic Exhibits’

Vibrant Color and Stunning Contrast Gallery

August 6th, 2014 COMMENTS
Glenna Martin, Graphic Design Manager

Glenna Martin, Graphic Design Manager

Graphic Inspiration Galleries

Several months ago, Glenna Martin, our Graphic Design Manager, created the first Graphic Inspiration GalleryGraphics that Complement the Display. Glenna pulled 38 Past 5 Days photos to show effective examples of structure and graphics. If you haven’t read her notes, I urge you to review them. You may want to consider directing graphic designers to the galleries if they are unfamiliar with trade show graphics.

Glenna has created another gallery, Vibrant Color and Stunning Contrast. This gallery discusses color strategy and image placement. As you click-through the photos and read the text, Glenna identifies how colors serve to create a cohesive image and guide your eye to the important images and text. It makes so much sense to a non-graphic designer once you read her notes, but it takes a talented graphic designer to build it. See all 30 photos in the Graphic Inspiration Gallery in the Resource menu. Here are a few examples to entice you.

Gorgeous example of how wonderful backlighting can showcase rich color.

Great combination of white space and high color saturation in the photo. The white space allows the logo to stand out while the bright green wings frame the entire design nicely.

The wide gamut of bright colors give this iPad stand WOW factor in a small amount of space.

Black and white photo with color photos set forward really showcases the product in this display’s graphics.

We welcome your comments.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

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20 Short and Impactful Years: Word on the Street — July 21st thru July 25th

July 25th, 2014 5 COMMENTS

Kevin-Carty

Back in 1994, specifically in July 1994, I was working the 11 p.m. – 7 a.m. shift throwing overnight freight at a grocery store in Lake Oswego, Oregon. A co-worker/friend of mine had been telling me about this other job working for his dad’s business. One day, seeing that I was growing weary of the job, he asked if I was interested in coming to talk to his father about an opening. I jumped at the opportunity, if for no other reason than I wanted to see the light of day rather than sleep through it.

After a quick meeting with Lowell Nickens, the founder of Classic Exhibits, I accepted his job offer. July 8, 1994 was my start date at Classic Exhibits.

So this month is my 20th anniversary with Classic. 20 years still seems to boggle my mind, so I had to go back and think about what was going on in 1994.

Classic Exhibits_1In 1994, the Sony Playstation (first edition) was released. Netscape released the first real consumer web browser, the Mosiac 0.9., which allowed us to begin surfing the web at turtle-like speeds. The TV show Friends first aired in 1994. The long awaited Chunnel in Europe was opened, and Pearl Jam released their much acclaimed 3rd studio release album Vitalogy (one of their finest).

Thinking about that really makes me feel old. And I suppose I have aged a bit. But more than anything, it has given me the opportunity to reflect on my professional experience at Classic Exhibits. One that I am very grateful for and one that could not have happened if my now brother-in-law hadn’t introduced me to my now father in-law (Lowell Nickens), and he in turn gave me an opportunity to see the light of day.

Life is Truly an Interesting Thing

And I am a person who believes that our lives, in large part, follow a pre-written script. One that is filled with choices, but choices that ultimately lead us down a given path. And this “opportunity” that I was given some 20 years ago is directly responsible for darn near every GREAT thing that has happened to me since.

You see, my friend Eric led me to this job. In doing so, he and I became closer friends. Which led to me meeting his sister. Who is now my beautiful wife. And she in turn gave me two amazing children. Which makes me go back and think . . . Had I not listened to his offer to meet his father in the first place, I likely would not have ever been blessed with my wife and my children.

And this job has afforded me the opportunity to meet some of my best friends and mentors. Ironically, just this morning I was speaking to Rob Cohen from Display Supply and Lighting, someone I consider a great friend in life and business. In that conversation, I happened to share with him the names of some people that I consider to be more than work friends in our industry. And it made me think once again that without this job, I would never have had the opportunity to benefit from their guidance and friendship.

SKU1In the many congratulations I’ve received, people have made comments about how Classic Exhibits has really grown and flourish in part to my contributions. And while I appreciate that, my response has been simple. A good friend once said to me, “The key to building a successful business is to work with as many friends as you can.” And he was/is right. I look around each day at the shop or at any of our other offices and I see people who I genuinely enjoy working side-by-side with each day. People who I appreciate knowing and knowing their families and their life stories.

I Can’t Imagine Anything Else

The idea of coming to a place every day where I just punch a time clock and work beside people who I have no interest in knowing or who have no interest in knowing me seems like Hell on Earth.

So, to our family here at Classic Exhibits, Exhibits Northwest, Classic Rental Solutions, ClassicMODUL, Eco-Systems Sustainable and to all our vendor partners, I want to thank you for giving me a place, filled with great people, to come to each and every day. One that feels like family and allows me to work with people who I am proud to call friends.

Specifically, I want to thank Lowell Nickens (my father-in-law) for giving me an opportunity 20 years ago. And for showing/teaching me so many of the foundational “ism’s” that I have been able to apply in my work and personal life over the past 20 years.

And lastly to Mel White. Thanks for embracing the “Odd-Couple” nature of our partnership. I am pretty sure we have Oscar and Felix beat in many ways my friend. And I appreciate them all as well as your friendship and partnership.

Well, how is that for a sappy Word on the Street?  🙂

Off to vacation I go. I hope you all have a great finish to your July. And I look forward to working with you the remainder of 2014.

–Kevin
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

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Happy (Post) 4th of July!: Word on the Street — June 30th thru July 4th

July 5th, 2014 COMMENTS
Kevin Carty, VP Classic Exhibits

Kevin Carty, VP Classic Exhibits

May Your Rocket’s Red Glare . . . and Your Bombs Burst in Air

July is here and it’s off with a BANG! Even in this shortened week, business is booming, and by the looks of the quotes you are sending us, the remainder of the month looks to be busy.

We sincerely appreciate it and welcome the opportunity to work with you to serve your client’s needs.

Here are some odds and ends:

1. Just a quick reminder to check the Specials Gallery in Exhibit Design Search and the weekly Lightning Deal.

  • FREE iPresent Presentation Software Trial Offer with Purchase of an iPad Kiosk
  • Purchase a MOD-1365 iPad Stand for $89 (reg. $425) with any Sacagawea, Magellan, or Perfect 10 Kit (thru 8/15)
  • Summer Savings on Select Intro Portable Displays (thru 8/31)
  • Special Savings on Many 20 ft. Hybrid Island Designs (thru 7/31)

2. On Tuesday, July 7, expect an ebroadcast about a new Classic Rental Solutions Program. This program has NEVER EVER been offered before in our industry. It’s clever. And it puts money back into your pocket with each successful rental. My compliments to Jim Shelman, the GM of CRS, for his ingenuity.

3. Finally, if case you call us on Friday the 11th around lunch time and we don’t answer quite as quickly, it’s because we’re chowing down at our Annual Classic BBQ and Potluck. If it’s anything close to previous years, we may go into a food coma after 12:30 pm. Look for photos on our Facebook page.

So . . . let me keep this short so I can get to my overeating, fireworks, rodeo watching, and sleeping in.

Happy July to you and yours. Please, on behalf of the Classic Family, have a safe and enjoyable summer. Eat more than you should, enjoy the family time, and get ready for what looks to be a busy summer.

Be well!

–Kevin
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

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Recorded Version of the Exhibit Design Search Webinar

June 27th, 2014 COMMENTS

Capture_EDSTwice a year, we conduct an Exhibit Design Search webinar. The title always changes, but it’s always a “Tips, Tricks and Techniques” session on how to use EDS more effectively. Typically, I don’t record it because, well, I forget. I’d love to give you a better excuse, but I can’t. This time I remembered.

The session is 45 minutes, about normal for a webinar. If you struggle with how to navigate EDS like a rock star, then I would suggest watching it. You may already be the Mick Jagger of EDS. Who am I to judge. Me? I’ve dominated the EDS rock and roll charts for eight straight years, and I still uncover lotsa new stuff each time.

The webinar is book-ended with a slide show. The first half is a quick overview of EDS.  The second half (which everyone seems to love) summarizes the differences between all the Classic Exhibits Hybrid lines. If you have ever struggled to explain what makes a “Sacagawea” different from a “Magellan,” then this is the perfect cheat sheet of all cheat sheets.

The webinar is first (in YouTube). The slide show is below that (in Slideshare). Share your thoughts, good or bad, in the comments.

There are no cats, no one gets hurt, and there are no celebrities. Sorry.

Full Webinar (on YouTube)

Slideshow (on Slideshare)

http://www.slideshare.net/melmwhiteor/exhibit-design-search-hybrid-systems-review

 

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

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Does Your Mirror Lie?: Word on the Street — June 16th thru June 20th

June 20th, 2014 2 COMMENTS

We ALL Do It

Classic Exhibits_August_8Every morning we look in the mirror. If we are honest, we ask ourselves, “Does what I see in the mirror match what my colleagues, family, and friends see in me?”

Before you think I am going on some sort of Freudian rant, I am not. But, as business professionals, we face this question every day. Take Nordstrom for example. Nordstrom has always viewed itself as a leader in Customer Service. And as I write this, I would say that the public mostly agrees. But there was a point when the Nordstrom Family stepped away from the business, and, after a small period of time, they realized that their self-perception no longer matched their public perception. Once they owned it, they got back on track to being a company known for outstanding Customer Service.

In business, this can be extraordinarily challenging. We are here to grow our businesses — both top line sales and bottom line revenue. In order to do so, we need to market and evangelize our businesses. And admittedly, sometimes we find ourselves relying on smoke and mirrors. It’s human nature to want to be all things to all people. But it’s a slippery slope.

The Naked Truth

A few years ago, we made a very conscious decision at Classic Exhibits to do the unthinkable, the most uncomfortable thing in the world in many ways. Namely, pull back the veil in a very aggressive fashion. Become transparent and expose who we really are. Now I don’t pretend this was earth shattering, but I will say from the perspective of someone who has been at Classic longer than anyone else (20 years in July), it was a bit nerve racking in the beginning but cathartic and gratifying in the end.

Classic Exhibits Main Entrance

Classic Exhibits Main Entrance

Five years ago, Mel and I were the company Road Warriors, traveling 3-4 months of the year (not including industry shows) to spread the Classic word. And it was effective. And to this day, many of you can attest that Reid and Jen are equally, if not more successful. But for me and Mel, we took a step back from traveling and decided to encourage more customers to visit us in Portland. The approach included Shared Knowledge University twice a year as well as scheduling distributor visits every couple of weeks for individual training, client previews, or tours.

Again, nothing earth shattering on the surface, but by doing so, we knew all perceptions (good and bad) would be thrown out of the door the second someone walked into our facility. And a whole new perception would be created. What would that be? Would it line up with who we had been telling people we were in the past? What would people think when they saw the entrance really is just a small red door on the SW corner of the building that opens into the Production?

Well I am writing this because of one comment that I have heard from attendees at every SKU, ranging from customers who have been distributors for 17 years to only a few months. What do they say? “You are exactly who you said you were.” I even had one person say, “You were not kidding all these years that you are a manufacturer … and that’s it. I was sure that I was going to walk into the showroom you always claimed you didn’t have.” My answer, “Well, we do have a showroom. It’s the biggest showroom in the industry. It’s our 75,000 sq. ft. manufacturing space.” 🙂

By far, the highest compliment we receive is about the “Classic Family.”  For years, I have bragged about “The Team.” Bragged about how close we all are, how long we have all been together, and how much we care about the business and meeting our customer’s needs. But nothing compares to hearing customers and vendors comment on the “Shared Atmosphere” at Classic Exhibits. It’s who we are.

As I approach my official 20 year anniversary at Classic, few reflections are quite as sweet as our decision to “Bare It All.” Naked is good.

Classic

I hope you all have a great weekend with your families.

Be well.

–Kevin
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a