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Archive for the ‘Website Development’ Category

Classic Exhibits | Our New Home Page

August 28th, 2016 2 COMMENTS

Classic Exhibits Home Page

Launching a new website/webpage should be anti-climactic. It’s 2016. Around the world, thousands of new websites are created every day. And yet… When we launched our new home page last week, I was giddy. That’s a rare sight. Just ask Jen or Reid.

The new home page is beautiful, practical, and efficient. Our previous home page was focused on products and resources. The new site adds secondary layers showing our story, capabilities, and values. Anyone who visits Classic, whether for a tour, product preview, or Shared Knowledge University, realizes that the Classic Story is so much deeper than just our 1400 products. It’s special in a way that is hard to translate without being here. Which doesn’t mean it can’t be done on a website. But we knew it would be challenging.

Our Approach

We adopted the current website design of “banding” — i.e., horizontal layers stacked in a vertical scroll. There are seven bands, excluding the header and footer.

  1. Company Video w/ a Short and Long Version (click on the speaker)
  2. The Shared Success Formula (Values Statement)
  3. Key Menu Blocks
  4. Classic Rental Solutions
  5. Recent Work — Past Five Days (Scroll)
  6. Products Updates and News
  7. CE Website Links

Classic Exhibits Home Page

This layered approach attempts to show website visitors “What We Do” and “Who We Are.”  As a Classic Distributor, you may not delve into the “Who We Are” sections more than once or twice. However, our website traffic has increased significantly over the years. Search engines see us as a content-rich destination for anyone interested in trade show marketing, industry news, and designs. It’s those visitors who will see, hear, and feel the big picture message on the home page.

Additional Changes

Printable, Downloadable Trade Show Literature
In addition, we’ve added a literature image link. Clicking on it will take you to a webpage where product sheets can be reviewed and downloaded. Second, we’ve reorganized the drop-down menu items so they’re easier to navigate.

More changes are coming, particularly in Exhibit Design Search (both Classic and the branded versions). You’ll see those in the next month or two.

As always, a huge thanks to Tony and Glenna, who did the real work, and to everyone at Classic who reviewed the beta site and offered their advice and suggestions. Shared Success… it’s how we continue to thrive.

We’d love to hear from you about the home page modifications. Your suggestions are always welcome and encouraged.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite
https://twitter.com/melmwhite

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.


 

 

 

 

 

How Your Eyes Move on a Website [Cool Inforgraphic]

August 13th, 2014 COMMENTS

Single Grain designed this excellent infographic that explains:

  1. How our eyes move on a website or blog,
  2. How web design influences eye movement and interaction, and
  3. Proposes tips for creating an effective website design.

I thought this might be helpful to Classic Distributors redesigning their website. It’s a topic I hear almost every day since so many distributors have branded versions of Exhibit Design Search.

Enjoy!

how-your-eyes-move-on-a-website-infographic-internet-marketing-with-blog-optimization

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

**********************************************

Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.


 


Re-Designed Classic Exhibits Website

February 12th, 2014 COMMENTS

So new, it still has that glorious new website smell — new graphics, new HTML, a flashy menu, and intuitive navigation. We invite you to tour the re-designed Classic Exhibits website. All your favorites are there:  Past 5 Days, Exhibit Design Search, Peek-a-Booth, Trade Show Tips, and FAQ’s. Plus, we highlighted some additional features, such as:

The product pages have expanded with larger graphics and convenient information bubbles. There’s a video for most products and a browse button that takes you directly to the appropriate gallery in Exhibit Design Search.

Product page examples:

Even Exhibit Design Search has a new look and feel with larger thumbnails, an Advanced Search feature, and an improved graphical menu. At a glance, we hope you’ll agree with us that it’s beautiful, functional, and easy-to-use.

  • My Gallery (everyone’s favorite EDS tool)
  • Top 20
  • Exhibit Specials
  • Lightning Deals
  • Quick Ship Displays
  • Trade Show Tips
  • And . . . Distributor Locator

We would love to hear from you. What you like and what you don’t like. Or share enhancements you would like to see. Let us know either by giving us a call or sending us an email.

Oh yes, a big pat on the back to Tony Bennett and Glenna Martin. Without their hard work and their vision, it never would have happened. You’re the best!!

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

**********************************************

Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.


 

Richer for the Experience: Building My NEW Website with Tony Bennett

July 28th, 2013 COMMENTS

Karin Riches, Principal at Laguna Displays, based in Southern California”

Why I Worked with Classic Exhibits to Build My Website

In 2012, I started Laguna Displays as a portable/modular exhibits and graphics business. My initial, very basic website was built around Classic’s user-friendly Exhibit Design Search (EDS). A year later, with Laguna Displays out of infancy, I was ready to launch an upgraded, full-featured website that could grow and change with my company.

Steve Riches, 20+ year industry veteran, and also my husband, had recently joined Laguna Displays, expanding our capabilities to include custom and international exhibiting, project management, and show-site supervision. The new website would need to inform visitors about these broadened capabilities, spur EDS browsing, and promote sales leads. I wanted a clean and uncluttered format that would be easy to read and navigate on a variety of devices. While some start-ups may do DIY website building, I needed to hire a web developer to ensure my site would embed EDS properly, be self-manageable, and not over-engineered.

With that wish list, my first call was to Tony Bennett at Classic Exhibits. After finishing my first website, he and I had planned to revisit the design later to move it to the next level. Tony had been working with distributors to build, expand, and manage their websites in addition to improving EDS and building branded sites for distributors. We scheduled time and began the process.

He asked me to decide on the aesthetics and functionality, and he would design the site architecture to display my content. I gave him my creative concept (with animation), page linkage and content placement, logo, branding guidelines, artwork, photos, and copy. He built the site on a content management system, which enabled me to update content, and expand features and functions on my own. I composed and edited page copy, approved image placements, and adjusted font sizes and text colors to align with my logo and color scheme. Tony overcame animation limitations and fine-tuned page layouts and images for cohesiveness. He suggested additional functions and features, worked-out bugs, and re-customized EDS to load seamlessly from all linked pages. Fifty or so little changes later, the website seemed to suddenly transform into what I had envisioned.

It took just a few weeks, in stops and starts, as I re-wrote copy and Tony refined technical details. He kept the process moving forward, and continually advised me of the next task at hand, helping me prioritize content development and not be overwhelmed by the project. He consistently kept in mind my goals for the site, at times challenging some of my ideas which would have compromised its flexibility and structure. Before launch, Tony showed me how to edit, explained built-in future functionalities, and enabled the website’s analytic tools.

Throughout, Tony met me where I was, technologically, encouraged my questions and ideas, and responded with support and adaptive solutions. I love my new website and am reassured to know that when I need more help and advice, Tony is there.

Tony Bennett can be reached at tony@classicexhibits.com.


 

This is for those who appreciate the “other” Tony Bennett (and the song title is appropriate to the post).