Trade Show TalesBlog

Archive for the ‘Graphic Inspiration Galleries’ Category

How Your Eyes Move on a Website [Cool Inforgraphic]

August 13th, 2014 COMMENTS

Single Grain designed this excellent infographic that explains:

  1. How our eyes move on a website or blog,
  2. How web design influences eye movement and interaction, and
  3. Proposes tips for creating an effective website design.

I thought this might be helpful to Classic Distributors redesigning their website. It’s a topic I hear almost every day since so many distributors have branded versions of Exhibit Design Search.

Enjoy!

how-your-eyes-move-on-a-website-infographic-internet-marketing-with-blog-optimization

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

**********************************************

Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.


 


Vibrant Color and Stunning Contrast Gallery

August 6th, 2014 COMMENTS
Glenna Martin, Graphic Design Manager

Glenna Martin, Graphic Design Manager

Graphic Inspiration Galleries

Several months ago, Glenna Martin, our Graphic Design Manager, created the first Graphic Inspiration GalleryGraphics that Complement the Display. Glenna pulled 38 Past 5 Days photos to show effective examples of structure and graphics. If you haven’t read her notes, I urge you to review them. You may want to consider directing graphic designers to the galleries if they are unfamiliar with trade show graphics.

Glenna has created another gallery, Vibrant Color and Stunning Contrast. This gallery discusses color strategy and image placement. As you click-through the photos and read the text, Glenna identifies how colors serve to create a cohesive image and guide your eye to the important images and text. It makes so much sense to a non-graphic designer once you read her notes, but it takes a talented graphic designer to build it. See all 30 photos in the Graphic Inspiration Gallery in the Resource menu. Here are a few examples to entice you.

Gorgeous example of how wonderful backlighting can showcase rich color.

Great combination of white space and high color saturation in the photo. The white space allows the logo to stand out while the bright green wings frame the entire design nicely.

The wide gamut of bright colors give this iPad stand WOW factor in a small amount of space.

Black and white photo with color photos set forward really showcases the product in this display’s graphics.

We welcome your comments.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

**********************************************

Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.


 

Why the Big Picture MATTERS in Graphic Design

April 17th, 2014 6 COMMENTS

Glenna Martin, Graphic Design Manager

Graphic Inspiration Galleries

Many trade show clients and graphic designers are unfamiliar with how to design for 3D structures. If you have a client that fits that description, then our new Graphic Inspiration Galleries will be useful. We’ve dug through the Past Five Days (P5D) photo archives and identified outstanding examples of graphics. Each image has notes about why the graphics are successful (in our humble opinion). Our hope is that these notes will help you start an informed conversation with your client about their next project.

We love using P5D as inspiration space when designing graphics — there is tons of great stuff in there. Keep checking back as we add more images and create new categories.

In addition to the Inspiration Galleries, we’ll post a few of our favorites in the blog each month. Here are a few favorites from March:

Otterbox:
Wonderful combination of lifestyle photos in these graphics and bright yellow band as the focal point for copy. This display also has a unique header shape that mimics of the logo shape.
Busch:
It’s very unique how the images flow down the left side of this table top and land flat on the visual plane in the graphic. This does a great job of guiding your eye to their logo and copy points.
PayTech:
Excellent use of contrast between header and backwall graphic. The curves compliment the contrast and the ribbon’s “z” shape emphasizes their URL and copy points.
BillPro
Very vibrant shade of blue in these graphics. The backlighting makes all of the colors pop and look amazing. The angles in the graphics stretching around the corner creates a nice flow in a small space. This is a great example of what SuperNova lights can do for artwork.
Federated Sample:
This counter is a spectacular example of a customized counter. The 3D graphic elements and contrasting colors are streamlined, but amazing.
Pacifica:
These graphics are so simple and elegant, yet they work fantastically. The illustrated pattern and logo placement in combination with the lifestyle photos are perfect. Nice how the front curved piece extends into the space making the merchandise part of the display.

Stay tuned for next month when we highlight examples from April.

Glenna Martin
Graphic Design Manager

http://www.linkedin.com/in/glennamartin
glenna@classicexhibits.com

**********************************************

Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.