Trade Show TalesBlog

Archive for October 20th, 2016

Changes in Latitude | Reid Sherwood

October 20th, 2016 3 COMMENTS


Dear Classic Family of Distributors,

I trust that your October is crazy good. Things at Classic are cruising along. Oh how I love the smell of manufacturing in October.

I wanted to share with you all some news. Reid Sherwood, the Eastern Regional Sales Manager, was offered a wonderful opportunity and is leaving Classic Exhibits on November 4. He’ll shift gears to the supplier side of the industry.

As a friend and colleague, I am very happy for Reid. Don’t get me wrong, I and the entire team are sad to see Reid leave, but we believe in the core philosophy of Shared Success. We are very proud of what Reid has accomplished at Classic Exhibits. And we are equally proud and happy that he has been able to parlay that into a positive career move.

As Classic’s Evangelist across the eastern half of the United Stated for the past eight years, Reid’s efforts and the relationships he has fostered have expanded our great family of Distributors, Partners, and Work Friends. So for that Mr. Sherwood I thank you!

To our Family of Distributors, you are probably wondering what’s next. Who is coming to visit us? Rest assured, we are actively searching for a new Eastern Regional Sales Manager. We began placing ads last week and will be going through the hiring process soon.

In the meantime, be on the look out for Mel, Jen, or me as we cover some of Reid’s territory. Until then, please congratulate Mr. Sherwood and wish him well in his new adventure.

Have a great rest of your week and restful weekend ahead.


Reid, Mel said, “If you didn’t want to finish that blog post, you could have told him. You didn’t need to quit.”



Gravitee | Stack It High. Watch It Fly.

October 20th, 2016 COMMENTS

No Tools. No Loose Parts. No Kidding!

When I worked in retail, I knew it was the holidays when the corporate buyers would tell us to “Stack It High and Watch It Fly.” We would be told to “merchandise” product displays in the aisles, a no-no at any other time of the year.

There would be watches on tables, socks piled high in the Men’s Department, and stacks of VCRs and CD players in Electronics. It was the department store version of an impulse buy, like candy bars and magazines at the supermarket checkout.

I was reminded of this yesterday. Below are 32 Gravitee One-Step Panels stacked on (1) one pallet. The panels were returned to Classic Rental Solutions from a large 30 x 30 island project.

Here are a photos of the rental island build with the Gravitee One-Step System.

Curious about the new Gravitee System? Go to the product page and download the product literature.


–Mel White


Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or