Trade Show TalesBlog

Posts Tagged ‘Trade show’

New Charging Stations — Q&A Video with Kevin and Mel

July 7th, 2015 COMMENTS

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When we introduced our newest Charging Stations at EXHIBITORLIVE, we expected them to do well. Our definition of “well” should probably change to “Yowsa!” They’ve been a big hit. As with any new product, there are questions so Kevin and Mel sat down for a casual Q&A video about the charging stations. You’ll need to boost your volume a bit. That’s what happens when your production shop is also your studio. Sorry.

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Since we’re on a Q&A theme, here are two recent print interviews:  (1) Katina Rigall, Senior Designer in Exhibit City News and (2) Mel White, VP in Tradeshow and Exhibit ThoughtLeaders

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite
https://twitter.com/melmwhite

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.


 

Where’s Waldo at the Trade Show!

May 21st, 2015 1 COMMENT

Go ahead and waste an hour or two at work. Your boss won’t care.

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–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.


 

Exhibits Northwest’s NEW Website

April 22nd, 2015 COMMENTS

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Christmas Morning

Launching a new or updated website always feels like Christmas morning. It doesn’t matter if you have been immersed in the details for months. It’s still surprising and uplifting. Last night, we launched the new Exhibits Northwest website (www.exhibitsnw.com). Exhibits Northwest is a sister company of Classic Exhibits that operates exclusively in the Pacific Northwest.

So why does this launch matter to you, a Classic Exhibits distributor? Three reasons ….

Website Design

The new Exhibits Northwest website was designed to be optimized for full screen, tablet, and mobile devices. This was the goal from the beginning and drove every-single design decision. The announcement from Google last week to prioritize mobile-friendly websites was a coincidence but a happy one for Exhibits Northwest (and the Classic Exhibits website, which is also mobile-friendly). If you haven’t altered your website for mobile devices, it needs to be added to your “To Do” list for this year.

Mission

We’re not new to website development, but this time we took a different approach. Instead of listing all the features we wanted the site to include, we defined what we wanted the site to convey. The Exhibits Northwest website had to focus on three goals that spoke to the ENW mission:  Creativity, Capability, and Culture. So, whenever we talked about a feature, it had to be “stress-tested” against those three objectives. In the end, it meant jettisoning quite a few pages from the old site, which had meaningful content but didn’t add to the story. It’s an approach we would recommend to others.

Exhibit Design Search

Anyone who has attended Shared Knowledge University or spoken to Kevin, Jen, Reid, or me knows that Exhibits Northwest serves as a testbed of ideas for Classic Exhibits. We ask them to review new products or new online features before funneling them to the Classic Distributor Network. Some make it to the Network, others don’t based on their feedback. Exhibit Design Search is a perfect example. The new Exhibits Northwest version shows a new approach. The images are larger, less blocky, the menu minimized, and there are clever animations. This approach can’t be achieved on all distributor-branded EDS websites since it’s format specific, but there are elements we will look to add to the next Exhibit Design Search software update.

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Last but not least, a special thanks to everyone who made this happen. You’re the BEST!

Should you have any questions, give us a call. We welcome your comments and feedback.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

 


 

Sacagawea Video — 7 Benefits + 1: Word on the Street — June 2nd thru June 6th

June 7th, 2014 COMMENTS
Kevin Carty, VP Classic Exhibits

Kevin Carty, VP Classic Exhibits

What’s the BIG Deal with Sacagawea?

As many of you have come to enjoy, every few weeks we showcase one of the displays passing through Production in a quick video. Sometimes it’s done by the Project Manager who worked on the project. Other times by either Mel or me.

I wanted to share a recent one with you:  a) because it answers SO MANY questions about our best-selling hybrid line, and b) because Mel and Jeff (the dude behind the camera) did a terrific job on pulling this video together.

We are often asked, “What makes the Sacagawea Portable Hybrid different?” the answer is simple. Only the Sacagawea combines smart engineering, quality materials, easy assembly, and reusable packaging into an affordable, upscale display. There’s no comparison — at any price.

Discover the seven benefits of a Sacagawea Portable Hybrid Display, plus one.

Travel Light. Show Strong. Upscale Value.

Be well.

–Kevin
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

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$349 iPad Telescoping Stand with Rolling Travel Case

January 7th, 2014 COMMENTS

Spin. Twist. Bend. Swivel. Exercise? That’s so January 1.

Why buy the P90X or join a gym when the MOD-1365 Telescoping iPad Stand does it all. Turn a knob and spin. Make an adjustment and tilt to your heart’s content. Even do those squats with the adjustable telescoping feature. As a bonus (yes, there’s more!), you can take it with you. The MOD-1365 comes with a travel case with wheels. Best of all . . . It’s on sale at $349. Call today. Seriously. Call today.

$349 iPad Telescoping Stand with Rolling Travel Case

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.