Trade Show TalesBlog

Posts Tagged ‘Mel White’

Mel White Takes to the Runway: Word on the Street — October 7th thru October 11th

October 13th, 2013 1 COMMENT
Mel White Takes to the Runway: Word on the Street -- October 7th thru October 11th

Word on the Street by Kevin Carty

This week, I wanted to step aside and share with you a GREAT series of articles featuring Mel White, if for no other reason that this is the one and only time Mel will be featured on a modeling website. 🙂

Fear not, this is in no way Mel doing his best Derrick Zoolander impression, nor will you find Mel doing his Costanza pose on a chaise lounge.

  • Part 1Selecting a Design
  • Part 2How Much Does it Cost?
  • Part 3Current Trends
  • Part 4Renting vs. Purchasing

Quite to the contrary. Please enjoy the well-done article.

Have a great week ahead.

Kevin
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

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Four Part Interview with Mel White, Classic Exhibits Inc.

October 8th, 2013 2 COMMENTS

I’m on a trade show modeling website?!

Here’s a shocker friends. I’m on a modeling website . . .  and no money was exchanged. Margaret Colebeck from Vantage Advertising conducted an interview with me about displays, design trends, and the exhibit industry which they posted on their blog. I’m usually not “chatty” (quit laughing Kevin), but this time I made an exception. They had to post it in four installments.

This is the introduction at Vantage Advertising:

“Are you interested in learning more about the world of trade show exhibits and what types of designs can fit your needs? Then, you’re in luck! The following blog post is the 1st of 4 installments of our interview with trade show booth display expert, Mel White, VP of Marketing/Business Development at Classic Exhibits. The goal of this interview is to educate, inspire, and enlighten experienced trade show exhibitors, like yourself, about the world of trade show displays.”

The links below will take you to the interview. No skimming.

  • Part 1 — Selecting a Design
  • Part 2 — How Much Does It Cost
  • Part 3 — Current Trends
  • Part 4 — Renting vs. Purchasing

Vantage Advertising, also known as Models4tradeshows.com, is a nationwide event staffing company that hires trade show models, spokes models, and promotional models for events throughout the United States and parts of Canada. The company’s business model centers around that idea that by matching business marketing goals with the specific skills of spoke models, businesses will see a significant increase in the return on their trade show investments.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

Shooting from the Hip — 10.10 (Heading into Fall)

July 28th, 2010 COMMENTS
Shooting from the Hip (trade show tips)

Shooting from the Hip by Reid Sherwood

Well, time is flying. We’re only a few days from August and that means the trade show season will soon be upon us. No more complaining about things being slow. I have had some pretty intense conversations recently with folks saying — “Look out for the 4th quarter, cuz it is going to be a good one!”

At Classic Exhibits and ClassicMODUL, we are seeing an increase in design requests and larger budgets (not like the days of yesteryear but better than what we have seen for two years), and people with seemingly real needs. Many of you have heard the same things from other manufacturers or friends in the industry, so let’s hope it is true.

I want to congratulate a couple of good friends. Dave Brown at Optima Graphics and Alex Hill at Visual Merchandising for having the intestinal fortitude and lack of common sense to swim the English Channel this past week. Nobody is sure why you did it, but we all raised a toast when the email came through that said you finished and set a new age-group record. And a special congratulations to Ray Montague, of Avalon/ArtGuild for having the foresight to tell them “No, I am not swimming the English Channel with you.”

Mel White recently did a webinar on Exhibit Design Search:  Tips, Tricks, and Techniques that was hugely successful. It will be offered again on August 10 and 11. Be sure to register now.

Good luck as the summer progresses.

Until the next time,

–Reid Sherwood
reid@classicmodul.com