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Posts Tagged ‘Magellan’

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Annual Letter from Kevin Carty, VP of Sales

January 19th, 2011 Mel White 1 COMMENT

Kevin Carty, VP of Sales

Happy New Year!

Thank you very much for your continued support of Classic Exhibits, Exhibits Northwest and ClassicMODUL! The Classic Exhibits Inc. team appreciates your orders, suggestions, and support.

As a company, we weathered the economic storm of late 2008, 2009, and early 2010 by introducing new designs, improving our customer service, and making strategic purchases. Our 2010 sales increased 20 percent. All things considered, we’re happy with that increase, and based on conversations with many of you, your sales have improved as well. Excellent!

SEGUE Launch

We ended the year on a high note by launching a new SEGUE system – the Sunrise. All SEGUE hybrid displays feature Silicone Edge Graphics. The new SEGUE Sunrise is an inexpensive exhibit for customers who want a high-class, high-quality display that expands to a 10 x 20 inline. It’s competitively priced (starting at $2575 retail) and engineered for simple, no-tools assembly. It’s the perfect alternative to a pop up.

Sunrise VK-1905

Speaking of portable hybrids, Sacagawea sales have been off the charts. Clearly there is a HUGE market for inexpensive hybrid displays. Go figure . . . introduce a simple, lightweight, hybrid design at a competitive price and it sells like cherry snow cones at the state fair.

Rentals Rentals Rentals!

Kudos to Jim Shelman and his crew at Exhibits Northwest in 2010! Their dedication to providing creative yet affordable rental options meant that a lot of Classic Distributors did very, very well this year. 95 percent of all rental orders were creative hybrids, ranging from 10 x 10’s to Double Deck Islands. Amazing stuff! And while they offer rental kits, nearly half of all orders were new designs or kit modifications.

Eco-sytems Sustainable Exhibits

In June of 2010, we announced our partnership and ownership stake in Eco-systems Sustainable Exhibits — the Leader in Sustainable Exhibits. We are proud to put our name side by side with a display company that shares our core values. Eco-systems’ innovative displays are designed by Michael McCord using ClassicMODUL profiles as its backbone. We encourage you to contact Eric Albery or Tim Morris if you have not worked with them. No one knows sustainability better than Eco.

Marketing Efforts

Those of you who know Mel White, our VP of Marketing and Business Development, know that his mind never stops. This past year was no different as evidenced by some of the great things he developed and implemented in 2010.

Peek-a-Booth:  It’s not just a catchy name, but an effective webcam tool at the fingertips of every Distributor and End-user alike. With Peek-a-Booth, you can preview booths live as they are constructed, and with the pan and zoom capabilities, you can see and critique the final set-up. Be sure to contact your Classic project manager about how to access the two webcams on your next order.

Exhibit Design Search Changes/Improvements:  This is Mel’s baby! And it shows in the constant tweaks and improvements he makes to this amazing web-based tool. Last year, Mel, with the help of Edie, Anne, Charlie, Wade, Bob, Tim, and Mike, added videos animations, photos galore, and even more graphics dims and set-up instructions. In addition, Exhibit Design Search now includes Eco-systems designs, flooring options from Brumark, and even more products from Optima Graphics. Expect to see another gallery by Q2, featuring products from a well-know industry supplier.

We encourage you to browse through Exhibit Design Search. You will be amazed by the comprehensive nature of this online tool. I wasn’t sure it could get much better . . . boy did it ever! Give Mel a call if you haven’t added Exhibit Design Search to your website.

Webinars:  Last year, we dipped our toe in the water on webinars. This year we’ll dive in head first. In 2010, we conducted sessions on Tips and Tricks of Exhibit Design Search in addition to sessions on Social Media and Blogging (hosted by Tim Patterson). Expect a webinar on Classic Hybrid Displays in Q1, which will present the features and benefits of Visionary Designs, Sacagawea, Magellan, Perfect 10, and SEGUE.

Trade Show Tales Blog

Blog:  We started blogging in late 2009, but in 2010 we took it to the next level. Trade Show Tales was initially centered around my weekly column, “Word on the Street,” but the blog has really grown far beyond my ramblings. It now includes Mel and Reid’s ramblings! Ha! Seriously though, it really has become an effective tool for communicating product and service updates and the pulse at Classic every week. Thanks to those “Twits” and “LinkedIn” folks out there for posting, reposting, and tweeting the blog postings so frequently. Not to mention all the comments we receive. Please keep them coming in 2011

Industry Boards and News

On a personal note, I am delighted to announce my appointment to several industry posts. I was appointed/elected to the EDPA Board, the Exhibitor Show Advisory Committee, and the HCEA Advisory Committee. I am honored by the appointments, and committed to improving our industry.  Thank you for the opportunity.

Speaking of shows . . . EXHIBITOR is our next big event. And I hope you are ready. We have two very exciting things on tap. First of course is our stunning exhibit design for the show. I personally can’t wait to share that with you all as soon as we flesh out all the details. Secondly, is something I will just refer to simply as “THE EVENT.” Stay tuned, we have something really fun in store in partnership with several strategic partners. Be patient. There’s more to come.

On another note, as the Advisory Board Chairman for the TS2 Show, I am deeply saddened by the announcement to cancel the event for 2011. While I understand the decision and support it in many ways, as someone who has been doing this for 16 plus years, I am nevertheless disappointed. As a company, Classic fully supports the plan to “re-tool” TS2 and re-launch it in 2012. TS2 has always been a very successful event for us.

Vendor Partners and ClassicMODUL

Visionary Designs Island

I know this sometimes feels like a bit of a love fest when I talk about our partners, but there is good reason. Like in life, a business is only as good as its people and the companies it surrounds itself with. To that end, I want to extend my gratitude to Brumark, EliteXPO, Display Supply and Lighting, Momentum Management, and most importantly Optima Graphics. Thanks again for helping make Classic and its network of distributors the best. You are all a huge part of our success.

Big news from ClassicMODUL. In early February, ClassicMODUL will officially open its Southeast USA Extrusion Depot! I am very excited about the opportunities this presents for ClassicMODUL, Classic Exhibits, and our customers in the Southeast. More to come when the depot opens in February.

Before signing off, I would be remiss if I did not mention the CMT docu-drama my friend and co-worker Reid Sherwood has endured once again this past year. He and his family experienced a 3rd house fire in the course of approximately 26 months. Unreal! In all honestly, I truly admire the way Reid, Vickie, and the girls have endured over the past several months. It has been truly inspiring to see how they banded together during such difficult circumstances. However, I do have one favor to ask of you all. When you see Reid next, please comment on his new cologne, “Ode de SOOT.” Tell him it smells good. The poor guy is self conscience enough as it is.

Cheers to a great 2011. See you soon.

Kevin Carty
Vice President of Sales
Classic Exhibits Inc.

http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

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It’s Between This or That — Choosing the Right Trade Show Display

December 10th, 2010 Mel White COMMENTS

Choosing the right trade show display is rarely straightforward. Most of the time, you are selecting between two similar but slightly different displays. Sometimes it’s about the price. Other times it’s about a personal design preference. Many times, it comes down to weight and assembly.

We can’t cover every scenario, but we can review some of the more common “this or that” portable/modular choices. You gotta make a decision . . . which one will you choose?

Briefcase Table Top vs. Full-size Table Top

Briefcase Table Top

This comes down to price, presentation, convenience, and assembly. Briefcase table tops tend to be smaller than traditional pop up, fabric, or hybrid table tops. There’s no assembly, unless you have a header, which may add another minute to the setup time. They are functional, convenience, and durable. Pop up, fabric, and hybrid table tops are almost always larger than briefcase table tops and may include options like backlit headers, lights, seamless graphics, and literature holders. Price varies  from $400 to $2000 depending on accessories and design.

Insider Tip:  College recruiters love briefcase table tops. Pharmaceutical reps like pop ups or hybrid table tops.

Full-size Table Top vs. Banner Stand(s)

Banner Stand

This one is tough. Full-size table tops on a 6 ft. table make a great backdrop to any 10 x 10 space. The graphic area is large enough to convey one or two messages and your display will probably look different than your neighbor. Banner stands are lightweight, easy to assembly, and can be placed at the back of the booth or on the aisle. It’s not uncommon to see three banner stands placed side-by-side to create a semi-uniform large image.

Insider Tip:  Why choose one or the other . . . Get both! It’s affordable and gives you the ability to take advantage of a table and the fill the booth space without adding clutter.

Banner Stand vs. Fabric Pop Up Display

Fabric Pop Up

This one depends on how many banner stands you want. One or two banner stands in a 10 x 10 space is not a display, and frankly it looks cheap and ridiculous. Two banner stands with a case to counter conversion is much better. A fabric pop up like Xpressions fills the backwall and takes about the same time to setup as multiple banner stands. The difference is price and design. Fabric pop ups are more expensive, but offer more visual impact.

Insider Tip:  Both a banner stand and a fabric pop up give the ability to change your graphics frequently. In general, changing the graphic on a fabric pop up is easier than changing the graphic on a banner stand.

Fabric Pop Up vs. Pop Up Display

Pop Up Display

This is really a matter of taste. Fabric pop ups require less assembly time since the graphics are attached to the frame. Fabric pop up graphics are a series of tension fabric images attached to a visible straight frame. Pop up panels are unrolled and then hung on the frame. Pop up graphics are usually mural lambda or inkjet graphics attached to a curved frame. Pop up systems generally have more accessories such as shelves, literature holders, and monitor mounts.

If you want a seamless, single graphic, go with a pop up. If you want a series of images which create a unified theme or message, got with a fabric pop up.

Insiders Tip:  You’ve heard it before, but you get what you pay for. The prices for these systems are all over the board. Ask lots of questions and less than you need or more than you’ll use.

Pop Up vs. Portable Hybrid Display

Portable Hybrid

Pop up displays have been the mainstay of the portable exhibitor for over 20 years. Portable hybrids are the interlopers, offering more design options but at a higher price. You can’t go wrong with a pop up display, but you aren’t going to win any design awards. Walk any trade show and you’ll see a pop up display on every aisle. They are effective but not sexy anymore. Portable hybrids come in a variety of design flavors and options. The large format graphics are tension fabric, making them lightweight and durable. The downside . . . portable hybrids rarely ship as compact as pop ups and the setup time can be double. Most portable hybrids require some tool assemble, although newer systems like the Perfect 10 and Sacagawea are either tool-free or mostly tool-free.

Insiders Tip:  Portable hybrids come in all price points, from $3500 to $13,0000 for a 10 x 10 display. This is one of the few instances where the price point corresponds directly with the options, design flair, and graphic elements. More money means more curves, larger graphics, more accessory options (and often better packaging).

Portable Hybrid vs. Modular Hybrid Display

Modular Hybrid

What is a hybrid? In short, it’s a display that incorporates engineered aluminum extrusion, tension fabric graphics, and other stuff (which varies by design and manufacturer). Portable hybrids pack in roto-molded wheeled cases. Modular hybrids pack in roto-molded tubs or small wood crates. Portable Hybrids, such as Magellan are lightweight, economical, and attractive, but may not have all the bells and whistles such as extensive storage, large screen monitor capability, puck lighting, and multiple graphics. Modular Hybrids, like Visionary Designs, allow you to create whatever you want. The only limitation is your budget.

Insiders Tip:  The terms modular hybrid and custom hybrid are often used interchangeably. Frankly, there are not enough differences to quibble.

Modular Hybrid vs. Modular Laminate Exhibit

Modular Laminate Hybrid

Bear with me on this. It’s a little esoteric. If you read the previous section, you know what Modular Hybrids are all about. Modular Laminate exhibits are are primarily modular laminate panels rather than aluminum extrusion and tension fabric. That said, Modular Hybrids may have some laminate components, and Modular Laminates may have some aluminum and fabric components. It’s just depends on which material is the primary building block. Why choose one over the other? Some people love the the look of laminates. Others prefer large format fabric graphics. It all comes down to personal tastes and the image you are attempting to project.

Insiders Tip:  I’m a snob when it comes to modular laminate systems. I have a right to be. I’ve seen every variation over the past 15 years. The best ones are lightweight, durable, two-sided, and simple to install. The worst ones have taken a simple idea and created a mechanical Rubik’s Cube with springs and funky locks. Simple and durable are always better in this case.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

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FAQ — Perfect 10 Portable Hybrid Display

October 19th, 2010 Mel White COMMENTS

Perfect 10 Hybrid Displays

There’s nothing quite like the Perfect 10 Portable Hybrid Display . . . Easily recognizable, utterly unforgettable. When you name a product Perfect 10, it had better be perfect and with Perfect 10 you get flawless performance at every trade show. Look to Perfect 10 and Perfect 20 Portable Hybrid Displays for an exhibit that blends large graphics, sexy curves, and portable assembly into a stunning trade show exhibit at a sweet price.

For more specifics, see the Perfect 10 FAQ’s below.

1. What is a portable hybrid exhibit?

Generally, portable hybrid displays incorporate aluminum extrusion, tension fabric, and other display components to create a modern-looking tabletop or inline display. For a more comprehensive explanation, refer to the article: 10 Things to Consider Before Buying a Portable Hybrid Display.

Our portable hybrids assemble primarily with attached knobs, and the designs are unlike any other hybrids in the world:  upscale, contemporary, and very affordable.

2. What makes Perfect 10 different from your other hybrid systems, such as Visionary Designs, Magellan, and Sacagawea?

Perfect 10 assembles without tools and comes in a mind-boggling assortment of color and shape options, all included in the standard price.There’s no other display like Perfect 10, because not other system has the patented Perfect 10 S-Shape.

Sacagawea blends upscale design with aggressive pricing that’s perfect for anyone looking for a lightweight hybrid display. Choose from three attractive design series, 65 compact and versatile displays, and terrific 10 ft. and 20 ft. configurations with multiple options.

With Visionary Designs, anything is possible – portable, modular, custom, and custom-hybrid designs. Visionary Designs can be any size, any shape, any configuration. Think of the display kits as idea generators rather than final designs.

Anyone who loves curves, loves Magellan because the kits are all about curved metal and large tension fabric graphics. The most popular have been the Miracle and MOR, which (not surprisingly) are also the most affordable.

3. What are the key features of Perfect 10?

  • Sizes: Table Tops, 10 x 10, 10 x 20, Banner Stands, Pedestals, and Workstations.
  • Kits: 38 standard kits.
  • Curved Aluminum Extrusions: Mostly curved extrusions using MODUL S40 for verticals and custom Z33 horizontals.
  • Graphics: One or two large tension fabric graphics. Example: 8 ft x 5.8 ft and 8 ft x 2 ft (VK-1507) with possible direct print graphics. Velcro tension fabric connections.
  • Assembly: ALL attached knob assembly and hinged components. Individual numbered parts with detailed setup instructions.
  • Colors: (9) Sintra/Plex wing colors. (7) Powder-coat extrusion colors.
  • Packaging: LT-550 Portable roto-molded case(s) with die-cut foam inserts.

Bottom Line:  Competitively priced, mostly curved extrusions, all knob assembly, large graphics, more options. The Perfect 10 System epitomizes high design and offers the most standard options of any portable hybrid in the world.

4. What is a tension fabric graphic?

Tension fabric graphics attach to a frame so the fabric is taut edge-to-edge, creating “tension.” Typically, the graphic has Velcro hook sewn along the border, usually top and bottom, and attaches to Velcro loop on the frame. A silicone bead or welting can also be sewn to the edge of the tension fabric graphic. Those are referred to as Silicone Edge Graphics(SEG).

What are the benefits of fabric graphics vs. traditional first surface graphics?

  • Flexibility. An array of fabric options and finishing exists. Fabric graphics can be adapted to just about any hardware
  • Storage and Shipping. Fabric is lighter than many other graphics. Fold your graphics neatly when in storage and take up much less space.
  • Care. Fabric graphics can be washed and steamed and are just as durable and long lasting as traditional graphics.
  • Lightweight. Larger graphics weigh less, perfect for draping or creating space definition.
  • Cost. More image bang for the buck!
  • Green. There are the obvious transportation and storage benefits. Even more exciting is the growing list of fabric options created from recycled materials.
  • No Glare. Fabric is the perfect choice for media walls or any backdrop that is being photographed or filmed.
  • Versatility. Fabric can be applied to most display and hardware options and is perfect for skinning or covering displays or objects. Custom covers can be created to drape over objects, wrap, or completely pillowcase them!

5. How do you clean dye sublimation fabric graphics?

We recommend washing in your washing machine, cold setting, with a mild detergent and letting air dry.  Please do NOT dry clean.

Next, Intro Fabric Panel Displays FAQ.

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FAQ — Visionary Designs Hybrid Exhibits

September 23rd, 2010 Mel White COMMENTS

Visionary Designs VK-2034

I love the name Visionary Designs. It’s the perfect description for a trade show system that represents the cutting edge of portable/modular trade show design. Only Visionary Designs combines vibrant tension fabric graphics, durable aluminum extrusions, and elegant laminates into an unmistakable island or inline trade show exhibit. OK, enough bragging. Here are some informative FAQ’s about VD: 😉

1. What is a hybrid exhibit?

Generally, hybrid displays incorporate aluminum extrusion, tension fabric, and other display components such as laminates, wood, Sintra, and other materials to create a tabletop, inline, or island exhibit. Hybrids make liberal use of multiple components to create unique, lightweight displays.

2. What makes Visionary Designs different from your other hybrid systems, such as Perfect 10, Magellan, and Sacagawea?

With Visionary Designs, anything is possible – portable, modular, custom, and custom-hybrid designs. Visionary Designs can be any size, any shape, any configuration. Think of the display kits as idea generators rather than final designs.

Sacagawea blends upscale design with aggressive pricing that’s perfect for anyone looking for a lightweight hybrid display. Choose from three attractive design series, 65 compact and versatile displays, and terrific 10 ft. and 20 ft. configurations with multiple options.

Anyone who loves curves, loves Magellan because the kits are all about curved metal and large tension fabric graphics. The most popular have been the Miracle and MOR, which (not surprisingly) are also the most affordable.

Perfect 10 assembles without tools and comes in a mind-boggling assortment of color and shape options, all included in the standard price.There’s no other display like Perfect 10, because not other system has the patented Perfect 10 S-Shape.

3. What are the key features of Visionary Designs?

  • Sizes: Table Tops, Inlines, Islands, Counters, Pedestals, and Workstations
  • Kits: Over 300 standard kits. Unlimited design opportunities.
  • Aluminum Extrusions: Hundreds: Depends on the design and the function.
  • Graphics: From one to multiple tension fabric and direct print graphics. Velcro and silicone edge tension fabric connections.
  • Assembly: Hex key assembly. Individual numbered parts with detailed setup instructions.
  • Colors: Standard Sintra/Plex colors. (1) Standard extrusion color: Silver (clear satin anodized). Powder coat and anodizing options available for an additional cost.
  • Packaging: Roto-molded cases, tubs, and jigged wood crates.

Bottom Line:  Extensive extrusion options, hex key assembly, small, medium, and large graphics (including SEG), unlimited designs, inlines, islands, and table tops. Visionary Designs includes the new SEGUE line of Silicone Edge Graphic displays, which maximizes graphics and minimizes visible extrusion.

4. What is a tension fabric graphic?

Tension fabric graphics attach to a frame so the fabric is taut edge-to-edge, creating “tension.” Typically, the graphic has Velcro hook sewn along the border, usually top and bottom, and attaches to Velcro loop on the frame. A silicone bead or welting can also be sewn to the edge of the tension fabric graphic. Those are referred to as Silicone Edge Graphics(SEG).

What are the benefits of fabric graphics vs. traditional first surface graphics?

  • Flexibility. An array of fabric options and finishing exists. Fabric graphics can be adapted to just about any hardware
  • Storage and Shipping. Fabric is lighter than many other graphics. Fold your graphics neatly when in storage and take up much less space.
  • Care. Fabric graphics can be washed and steamed and are just as durable and long lasting as traditional graphics.
  • Lightweight. Larger graphics weigh less, perfect for draping or creating space definition.
  • Cost. More image bang for the buck!
  • Green. There are the obvious transportation and storage benefits. Even more exciting is the growing list of fabric options created from recycled materials.
  • No Glare. Fabric is the perfect choice for media walls or any backdrop that is being photographed or filmed.
  • Versatility. Fabric can be applied to most display and hardware options and is perfect for skinning or covering displays or objects. Custom covers can be created to drape over objects, wrap, or completely pillowcase them!

5. I see the product name “SEGUE” in the Visionary Designs gallery? What is a SEGUE display?

SEGUE is a sub-category of Visionary Designs Hybrid Exhibits. All SEGUE displays are designed with TSP aluminum extrusions which accept Silicone Edge Graphics. Silicone Edge Graphics (or SEG) is a high-resolution dye-sublimated fabric graphic finished with a thin silicone strip (or welt/gasket). The silicone strip is sewn directly to the edge of the graphic, and the strip is then inserted into an aluminum frame with a recessed groove.

The goal of a SEGUE design, unlike other hybrid designs, is to minimize the appearance of aluminum extrusion. In most SEGUE designs, you see far less aluminum extrusion than if the display was built using traditional alumunum profiles. Good examples of SEGUE designs include:

VK-1309 | VK-1314 | VK-2306 | VK-2302 | DM-0621 |

MOD-1259 | DM-0636 | DM-0634 | DM-0588 | DM-0580 |

Next, Euro LT Modular Laminate Exhibits

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Shooting from the Hip — 11.10 (Flying Displays)

August 6th, 2010 Mel White COMMENTS
Shooting from the Hip (trade show tips)

Shooting from the Hip by Reid Sherwood

This week has been a technology roller coaster. All that really means is that our server is/was having problems. Email was not working obviously, which leaves a traveling sales guy with a smartphone that only works as a phone. It seems almost pointless doesn’t it?

August being upon us means that we should all start seeing more orders, and I think we will. I received a voice mail (since email was down) from Mike Sandler of Atlantic Exhibits-Baltimore earlier this week. Mike is not known for embellishing, so I take this as gospel truth. Here is the quote, “Reid – P10s and Magellans are literally flying out of the showroom right now.” I have never seen an exhibit fly, but if Mike says so then I believe him.

I hate to say this, but I believe the baseball season is all but over in Michigan. Just too many injuries to too many Detroit Tigers players. I am going to be a good sport about this and say that I hope the SOX win the division. I still think the Tigers are the only bright spot in Detroit.

Don’t forget to register for Mel’s webinar on Classic Exhibit Design Search (Tuesday and Wednesday). This will be a very productive hour. Trust me on this.

May the Sales God smile upon you until we talk again.

Until the next time,

–Reid Sherwood
reid@classicmodul.com

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