Trade Show TalesBlog

Word on the Street — December 14th thru December 18th

December 20th, 2009 COMMENTS
Word on the Street by Kevin Carty

Word on the Street by Kevin Carty

My Glass is Rarely Half Full

Those of you who know me well, know that I am often overly optimistic. My glass is rarely half full. Rather, it’s often overflowing from trying to get a gallon of 2% milk into a juice tumbler.

Every year at this time, we all get either a huge rush of speculative business, or we find ourselves calling the phone company “just to make sure” our lines are still working because the phones are not ringing.

This December has been quite different. The phones are certainly NOT ringing off the hook, but they are steady. More importantly, they are for very real projects. In past years, we would get calls for a 20′ x 30′ with a $75k budget . . . if we can build in 5 days. Or my personal favorite, “I have this project that just landed on my desk that is ours. I just need to have the pricing in two hours.” It’s then we realize that three of our PM’s have been quoting the same project to three other customers as well.

I am not trying to sound to snide. Just the opposite. This December has just been a pleasant surprise. We’re seeing projects where customers are being proactive and spending quality time planning for Q1 of 2010. Granted the designs and scope of the projects are certainly not as grand as they were in 2006-2008, but they do have substance and you can tell there has been a lot of thought and care inserted into the process. All of which demonstrates great potential signs for business as a whole.

Here are some great examples of current projects:

  • A 170 Unit Table Top Order. The client ordered four-panel Intro Folding Fabric Panel Table Tops with graphics and table throws. Surprised? Don’t be! We still sell quite a lot of the Intro product line.
  • A Bank Interior Project. The project will utilize MODUL extrusion and SEG graphics in a unique fashion.
  • A Beautiful 20 x 30 Island. The island consists of ClassicMODUL extrusion, Euro LT Custom Modular panels, raised flooring, and large Aero Overhead Hanging Signs for a Medical Tech company that is launching a new product at an early March Show.

Those are just some highlights along with the normal workflow of 10′ x 10′ and 10′ x 20′ Hybrid Systems and Quadro Pop Ups going through production everyday.

Cautiously, I have begun filling my milk glass for 2010. While it’s nearing the brim, it’s not overflowing just yet. 🙂

How about you? Is what we are seeing sound familiar? Tell me what your December has been like.

Oh yes, one last item . . . . On Friday, you received an email from Classic with the subject line:  Our Gift to You this Holiday Season. I encourage you to consider this showroom offer for several reasons. First, it’s an unbelievable deal on a two-sided backlit lightbox tower (MOD-1259). Second, it demonstrates Silicone Edge Graphics to your team and to your customer. You’ll be seeing a lot more SEG graphics throughout the year. And third, it’s a really cool example of backlit tension fabric graphics.

Have a safe and restful weekend!

–Kevin Carty

http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

Word on the Street — December 7th thru December 11th

December 13th, 2009 COMMENTS
Word on the Street by Kevin Carty

Word on the Street by Kevin Carty

Planning for 2010

This past week was very busy at Classic Exhibits, not only in sales and manufacturing where we saw a spike in orders, but also in administration where we devoted three full days to setting goals for 2010 and planning how to achieve them. Every year at this time, we review our successes and failures during the current year and chart our sales, marketing, production, administration, and personnel goals for the next full calendar year.

In 2009, we saw some great successes as well as some failures. In spite of the challenges of 2009, the past year gave us a clear plan of action for 2010 and beyond. Our distributors, both portable/modular and custom, are looking to Classic for “Systems” solutions because their clients are asking them for cost-effective but customizable, displays. They want unique looks and practical solutions without paying the price for either uniqueness or practicality. Exactly what do I mean by “Systems?” In inlines, I am purely referring to Hybrid Exhibits and options. And from an island standpoint, I am also referring to Hybrid Exhibits as well, but ones that can reconfigure and/or grow at a moments notice at little or no expense.

Looking forward to 2010, we realize that training is something that is greatly needed as well . . . and not your typical Distributor Training. Rather, a “program” of training sessions that people can pick and choose from and then attend. We are planning these sessions via GoToMeeting, or a similar service, every month throughout 2010.

This does not mean that you will not see our faces as well. Our travel schedule will be significant in 2010. Rather, online meetings provide us with the opportunity to have more touches together, without trying to coordinate multiple meetings in one city at the same time.

The highlight of the week (if not the year) was the Annual Classic Exhibits Holiday Party on Friday night. The annual party includes the families from all four Classic Exhibits divisions: Classic Exhibits, Exhibits NW Portland, Exhibits NW Seattle, and ClassicMODUL. What a fun night to see all the little ones running around, playing, and anticipating the visit from Santa. This year did not disappoint, as Santa arrived on schedule with gifts. Please keep your eyes out for photos from the function on P5D this week, including Mel with reindeer horns (Santa’s forgotten reindeer and for good reason).

Expect our Annual State of the Company letter in the next two weeks. As always, it will be a comprehensive overview of the previous year and a roadmap of Classic’s plans for 2010.

Finally, you will receive a Very Special E-broadcast this week with our Annual Gift to You. Here’s a little hint:  What’s shiny and bright and lightweight and the perfect demo display for the new Segue line?

Be well! Have a safe and restful weekend!

–Kevin Carty

http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

Understanding Classic’s Manufacturing Process and Quality Standards

December 11th, 2009 COMMENTS

classic-exhibits-manufacturingFrom time to time, we are asked about our manufacturing process and quality standards. In other words, how do we ensure consistency, quality, and efficiency in a manufacturing environment that has to be responsive, time sensitive, and adaptive in a job-shop environment? In short, we are a “Process-Driven” manufacturing environment.

Manufacturing Processes and Controls

Classic Exhibit’s production workflow is based on the lean manufacturing principles of process simplicity, cellular manufacturing, easily identifiable tripwires or control points, limited metrics, just-in-time material and process management, and ongoing team development. Defined individually, they form the basis of our collective process mindset to produce cost-effective products quickly while ensuring unsurpassed quality.

1. Process Simplicity
Manufacturing simplicity at Classic is a never-ending focus to eliminate all non-value added steps and procedures which improves throughput speed, improves quality and lowers costs. Based on just-in-time principles, it involves reducing in-process inventory lots, monitoring quality in-process rather than post-process, empowering line workers with key decision-making authority, perfecting repeatable tool setup and procedures, constantly scanning for tripwire points to identify and fix quality problems locally in the workcell, and incorporating team development into the daily workflow. This common sense approach is the responsibility of both Classic’s management and line workers, and they take unusual pride in contributing in the moment to its success.

2. Cellular Manufacturing
Classic’s work flows are centralized in circular work cells which eliminate wasteful inter-departmental material movement and routing, reduce work-in-process queues, optimize machine set up and usage due to just-in-time workflows, and promote individual worker pride in the quality of the cell output because they are empowered as decision makers for each production step. Further, all cell workers are cross-trained on all skill sets and work flows.

3. Process Control Tripwires
Process control tripwires are easily identifiable manufacturing control points that highlight a problem and trigger an immediate action to investigate the problem using more detailed metrics. Each cell worker is responsible for 3-6 tripwire metrics at any time, depending on the process step. This approach moves the focus away from inspecting each component post-process to verifying it is correct in-process and assumes that it is correct unless a tripwire highlights a problem. Most tripwires involve the fit and finish of the product and are obvious at any step in a components manufacture.  Quality becomes the continuous responsibility of cell workers instead of being relegated to the tail end of production after substantial value has been added to a defective part.

4. Limited Metrics
The lean approach of using limited metrics is driven by the over-arching principle of keeping all lean approaches simple. The goal for Classic is to be able to monitor sophisticated control points using the line workers.  In Classic’s case, very few close tolerance operations are verified using skill-based measuring gauges such as micrometers. Instead we guarantee close assembly tolerances using precision machined drilling and go,no go gauges. In the event of unusually challenging quality problems, we use statistical analysis control models to drill down to the root cause to correct issues and establish process controls.

5. Just-in-Time Material and Process Management
Classic’s cellular manufacturing is a circular process that focuses on building components as they are needed to avoid costly and space-hogging inventory back stocks. This approach requires close integration between Classic and our suppliers, who, as business partners, agree to make our raw materials available on short notice. The only exception is our custom aluminum extrusions that require minimum orders and a longer lead time, but even with those, we strive to have a continuous cycle of materials in the purchasing queue.

In the end, our quality and our predictable delivery schedule is the result of our dedicated work teams fully embracing our lean principles and adopting them as their own. Worker pride is the most critical element in the circular pattern that is the engine of our success.

classic_manufacturing_environment

Lastly, but most importantly, our worker tenure is unusually long-term which speaks both to our fun and supportive company culture and our employee’s enjoyment of the work they do. The result enables us to retain and build on critical skills and knowledge as we continuously improve our processes and develop new products. It also ensures that our production is done by team members who share Classic’s positive mindset and possess the technical skills to repeatedly produce high quality products.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com
Classic Exhibits Network (LinkedIn)

Word on the Street — November 30th thru December 4th

December 6th, 2009 COMMENTS
Word on the Street by Kevin Carty

Word on the Street by Kevin Carty

EDPA Access 2009 — Palm Springs

What can I say, other than “What a Week!”

I was in Palm Springs for the Annual EDPA Access Meeting. And a great week it was indeed! Very informative and thought provoking.

The general idea and motivation for the annual meeting is to bring trade show industry leaders together, lay down any competitive swords, and work together to better the industry. This year was exactly that.

2009 has been a tough year for everyone, yet there is significant optimism for 2010. We discussed how to improve the industry on many levels both in the near term and the distant future.

For those of you who were there, thanks for coming. It was great to spend time together. For those of you who could not make it, please mark your calendars for next year. You will not want to miss it.

To my friends at EDPA Access, thanks once again for reminding me why I love this industry! It was great to see you again. Your friendship and partnership continue to make me appreciate the people I have the great fortune to work with everyday

Be Well!

Have a safe and restful weekend!

–Kevin Carty

http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

Word on the Street — November 23rd thru November 27th

November 29th, 2009 COMMENTS
Word on the Street by Kevin Carty

Word on the Street by Kevin Carty

Happy Thanksgiving!

During this season of thanks, I would like to express my appreciation and gratitude to the Classic Family, including our vendor partners, distributors, and  Classic Exhibits employees.

To our vendor partners who help make Classic Exhibits thrive, thanks for all that you do. Those companies include Optima Graphics, Brumark Flooring, Eco-Systems Sustainable Exhibits, Display Supply and Lighting, EliteXPO Cargo Systems, and Momentum Management. Your dedication to quality and service contributes to our continued success. Thank you!

To the Classic Exhibits Network of Distributors, your day-to-day dedication to selling the Classic product line and your feedback on product improvements is critical to our ongoing Shared Success. Thanks for being such great partners!

Last but certainly not least . . . To the Classic Exhibits employees. Thanks for your continued dedication to Customer Service and Quality! You are the backbone of our business and for that I am truly grateful.

Have a safe and restful weekend!

–Kevin Carty

http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a