Trade Show TalesBlog

Word on the Street — August 2nd thru August 6th

August 6th, 2010 1 COMMENT
Why we participate in the TS2 Show

Word on the Street by Kevin Carty

Information Overload Syndrome (I.O.S.) . . . Are You an Addict?

For about two years, I have been accused of being addicted to my Blackberry and my email. In response, I have told people they are crazy. After all, what’s wrong with being able to do your job on the move? It means less office time, more productivity, etc. etc.

Example #1: The second I land in some other city, I turn on my Blackberry and can instantly answer emails before my plane even hits the gate. And selfishly, it helps to lessen the workload I’ll have to tackle once I check into the hotel.

Example #2: Being on the West Coast and an early riser, I can often address emails and questions from distributors on the East Coast before leaving my house for work.

Example #3: I can actually be 50 miles out of the city, preparing breakfast while camping with family and friends, and still be reached if necessary. OK, I’ll admit it. This might be a window into a problem.

Now, while I have long dismissed the accusations of being some sort or “Crackberry addict and/or email dependent,” this week I must admit I have seen a little of what my accusers have been saying. One addiction I clearly do have is with Google. So I inherently go there first and type in “Email Addiction.” The first link sent me to PC World. They did an article called Email Addiction: The 5 Signs that You Need Help.

My first thought after reading the article . . . Really #4? C’mon!! a NO Email Day! That’s insane.

On Tuesday evening, our computer systems crashed at Classic and at our offsite IT server. And not just a little crash. The kind that lasted until Friday. Right now it’ s 10:00 am on Friday, and the systems are still not running smoothly. And when emails don’t work at the office, they don’t work on my Blackberry either. So it’s been challenging to say the least. Starting on Wednesday morning, I was alright, more annoyed than anything. By lunch time Wednesday, I was starting to feel a bit jittery, but not too bad. However, by about 7:00 pm Wednesday night, I was looking for a drink.

Here is the thing that really revealed my addiction. I still checked my phone about every 5-10 minutes even though I KNEW the email was down. It made me think of this video that has been sent to me by multiple friends and co-workers. I might just have I.O.S. (Information Overload Syndrome).

Thursday, I woke optimistic. Even though I could tell the email server was still down, I still felt like we were almost there. I got to the office, and for a brief second, we had email. HAPPY DAY! Adrenaline took over! I quickly synced my Blackberry and life was back to normal. Then CRASH! Down again. What a tease! And this time, I instantly broke into cold sweats and anger kicked in along with flashbacks of the PC World article. Am I an Emailoholic? Looking online again, I found that there really is something referred to as Emailoholism — not by doctors, but by techi-folks.

So now it’s Friday, and I am still waiting and wondering when that moment will happen when my email says “connected.”  What is too much information? What is too much access?

I had a friend recently say to me after an hour, “Do you realize you checked your Blackberry 21 times in the past hour without typing anything?”

“I had not! Is that a lot?” I said.

I would be willing to bet that at least 90% of the readers of this blog have a SmartPhone. So what do you do? Are you addicted? Or accused of being addicted to your device? Please share you comments and stories. The I.O.S. community (and me) needs to hear from you.

Be well!

–Kevin Carty

http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

Shooting from the Hip — 11.10 (Flying Displays)

August 6th, 2010 COMMENTS
Shooting from the Hip (trade show tips)

Shooting from the Hip by Reid Sherwood

This week has been a technology roller coaster. All that really means is that our server is/was having problems. Email was not working obviously, which leaves a traveling sales guy with a smartphone that only works as a phone. It seems almost pointless doesn’t it?

August being upon us means that we should all start seeing more orders, and I think we will. I received a voice mail (since email was down) from Mike Sandler of Atlantic Exhibits-Baltimore earlier this week. Mike is not known for embellishing, so I take this as gospel truth. Here is the quote, “Reid – P10s and Magellans are literally flying out of the showroom right now.” I have never seen an exhibit fly, but if Mike says so then I believe him.

I hate to say this, but I believe the baseball season is all but over in Michigan. Just too many injuries to too many Detroit Tigers players. I am going to be a good sport about this and say that I hope the SOX win the division. I still think the Tigers are the only bright spot in Detroit.

Don’t forget to register for Mel’s webinar on Classic Exhibit Design Search (Tuesday and Wednesday). This will be a very productive hour. Trust me on this.

May the Sales God smile upon you until we talk again.

Until the next time,

–Reid Sherwood
reid@classicmodul.com

Social Media 102 — Sponsored by Classic Exhibits

August 2nd, 2010 COMMENTS
Tim Patterson, Social Media 102

Tim Patterson, Social Media 102

Social Media 102 – Sponsored by Classic Exhibits

How can you use Social Media to drive traffic to your tradeshow booth? Did you know that location-based marketing is perfect for tradeshows, conventions, and events?

Facebook . . . Twitter . . . YouTube . . . LinkedIn — All are great platforms to engage your visitors, draw people to your booth, and get them to WANT to see what you’re offering.

Learn how in a one-hour webinar Social Media Tradeshow Marketing with Tim Patterson, VP of Sales and Marketing for Interpretive Exhibits in Salem, Oregon (a Classic Distributor).

Whether you’re brand new to Social Media or have been tweeting and blogging for years, you’ll come away with useful information, easy-to-execute techniques, and several case studies of how Social Media has improved attendance and sales at events and tradeshows.

Join Tim for this one-hour webinar on Wednesday, August 25, 2010, 10:00 am PT

To learn more and register:  http://budurl.com/socmed102. Seating is very limited!

Social Media Trade Show Marketing

Classic Exhibits Webinar Training

Shooting from the Hip — 10.10 (Heading into Fall)

July 28th, 2010 COMMENTS
Shooting from the Hip (trade show tips)

Shooting from the Hip by Reid Sherwood

Well, time is flying. We’re only a few days from August and that means the trade show season will soon be upon us. No more complaining about things being slow. I have had some pretty intense conversations recently with folks saying — “Look out for the 4th quarter, cuz it is going to be a good one!”

At Classic Exhibits and ClassicMODUL, we are seeing an increase in design requests and larger budgets (not like the days of yesteryear but better than what we have seen for two years), and people with seemingly real needs. Many of you have heard the same things from other manufacturers or friends in the industry, so let’s hope it is true.

I want to congratulate a couple of good friends. Dave Brown at Optima Graphics and Alex Hill at Visual Merchandising for having the intestinal fortitude and lack of common sense to swim the English Channel this past week. Nobody is sure why you did it, but we all raised a toast when the email came through that said you finished and set a new age-group record. And a special congratulations to Ray Montague, of Avalon/ArtGuild for having the foresight to tell them “No, I am not swimming the English Channel with you.”

Mel White recently did a webinar on Exhibit Design Search:  Tips, Tricks, and Techniques that was hugely successful. It will be offered again on August 10 and 11. Be sure to register now.

Good luck as the summer progresses.

Until the next time,

–Reid Sherwood
reid@classicmodul.com

Exhibit Design Search — Tips, Tricks, and Techniques

July 27th, 2010 2 COMMENTS

Exhibit Design Search (EDS):  Tips, Tricks, and Techniques Webinar

Exhibit Design Search Training Webinar

Exhibit Design Search Webinar

Discover How to:

  • Search for Displays Faster
  • Respond to Design Requests Quicker
  • Qualify Budgets
  • Send Renderings, Photos, and Animations
  • Create Design Galleries
  • Find Specials, Quick Ship Displays, and Articles
  • See the Peek-a-Booth Webcams in Action
  • Describe the Differences between Sacagawea, Magellan, Perfect 10, and Visionary Designs

What’s New in EDS and What’s Coming!

Classic Distributors — Join us for a fast-paced Webinar with Mel White, VP of Marketing and Business Development. In this 45 minute session, you will learn how to maximize your results in Exhibit Design Search and increase your exhibit sales opportunities.

Sign Up for One of Two Sessions

  1. Tuesday, August 10 @ 8 am PST (11 am EST)
  2. Wednesday, August 11 @ 10:30 PST (1:30 pm EST)

To sign up, click on the links above and reserve your seat by Friday, August 6. Session enrollment is limited.

Contact Mel White if you have questions (mel@classicexhibits.com).