You’ve done the hard work preparing for your next trade show: formulating a marketing strategy, creating a budget, designing a new exhibit, and completing the show forms. However, you still have this nagging feeling you’ve forgotten something. You have. It’s time to pull together your trade show supplies.
No matter how prepared you are for the upcoming trade show, there will always be surprises. Every trade show warrior has learned to pack a treasure trove of essential items, from trade show supplies like extra lights, pens, and cleaning supplies to crucial trade show accessories such as banners, display stands, and charging ports. In this article, we’ll share multiple lists of trade show supplies that you should consider bringing to your next event. You may not need every item at every event, but having a checklist will (hopefully) make your preparations a little easier. Every booth needs a superhero who comes to the rescue when disaster is about to strike. It might as well be you.
A Breakdown of Essential Trade Show Supplies
Everyone’s definition of trade show supplies varies. However, most exhibitors would define “trade show supplies” as essential items used to create a professional and engaging booth at trade shows, conferences, and exhibitions. These supplies can range from basic necessities to more elaborate elements designed to attract attention and showcase products or services effectively.
For the sake of simplicity, we’ll organize tradeshow supplies into four categories. This will make creating a personal checklist easier and allow you to organize these supplies into groups. These trade show booth supply categories are:
Office, Sales, and Marketing Supplies
Cleaning, Packaging, and Tools Supplies
First Aid and Personal Supplies
Other/Optional Supplies
Trade Show Booth Supplies: Office, Sales and Marketing
Every trade show marketer has had that moment on the show floor when someone says, “Do we have [fill in the blank] or any more… ?” Finding the right balance between too much and too little can be challenging. No one wants to ship multiple unopened boxes of promotional products back to the office after the show. But not having enough can be equally frustrating for your booth staff. Here are some office, sales, and marketing supplies you may want to consider:
Office Supplies:
Sharpies/felt tip pens/highlighters
Batteries (if you use any wireless devices)
Business card holders
Notepad
Pens
Superglue
Stapler
Post-it Notes (or a staff that actually uses the lead retrieval software as intended)
Trash bin(s)
Sales and Marketing Supplies
Giveaways/Promotional Products
Printed Literature (This is one case where is better to undershoot the mark rather than overshoot)
Business cards (yes, these are still important)
Phone chargers (consider incorporating wireless charging pads into your exhibit design)
Candy (indispensable)
Chapstick
Extra branded clothing
Trade Show Display Supplies: Cleaning, Packaging, and Tools
You want a tidy booth space, not just when the show opens on the first day, but every single day during the show. By having basic cleaning supplies in the booth, you and your team can spend a few minutes each day restoring your booth to the Opening Day sparkle.
Perhaps no supplies are more crucial before and after a show than packaging and tools. Velcro and duct tape can fix just about any problem, at least for 2-3 days and packaging tape and stretch wrap are indispensable during the exhibit dismantle.
Cleaning Supplies:
Laminate Polish and/or Glass Cleaner
Towels – Paper or Cloth
Tide Stain Sticks (for fabric graphics)
Clorox wipes (mostly to clean your hands before touching graphics)
Mop and/or vacuum cleaner (if not using show cleaning services)
Packaging Supplies
Duct Tape
Packaging Tape (a must during dismantle)
Stretch wrap (if appropriate)
Foam (if appropriate)
Tools:
Basic Tool Kit, including Allen wrenches
Utility knife
Tape measure
Velcro
Screws, bolts, andfasteners specific to your booth construction
Laminate scratch repair pens
First Aid and Personal Trade Show Supplies
Blood on your graphic? That’s probably not the message you want to send to potential clients. Grab that first-aid kit. It’s in the box on the top shelf of your crate.
Scary Stuff
Basic first-aid kit: pain relievers, band-aids, disinfectant, burn cream, etc.
Hand sanitizer (Be wise. Sanitize)
Tissues
Breath mints
Safety pins
Other/Optional Trade Show Supplies
Everything Else (excluding the kitchen sink)
Carpet tape
Power strips/extension cords
Light bulbs/LED light modules
Bottled water (no one should have to pay $8 for a bottle of water)
A/V cables and supplies
Extra keys
Security equipment
Emergency contact information
Organizing and Transporting Your Trade Show Supplies
When not being used, trade show supplies need to be stored and properly maintained in order to maximize their lifespan. At the show, organization, and accessibility are critical. No one wants to rummage through three boxes, two counters, or a pile of jackets to find the first-aid kit. All too often, trade show supplies get tossed into the crate at the end of a show, forgotten like tangled Christmas tree lights until the next trade show or event.
If possible, organize your supplies in durable containers that can be clearly marked with the company name and contents. Since not all supplies need to be in the booth during the show, you’ll want to separate them into install/dismantle supplies and show supplies. Once your cases/crates leave the show floor for storage, they’re all but inaccessible during the trade show.
Finally, everything about a trade show is chaotic. Things get misplaced or lost, which makes an accurate inventory important. Taking a little time both pre- and post-show to review your supplies will ensure you avoid any last-minute surprises. There’s nothing more stressful than having to send someone to the nearest hardware store while at the show site for an item you thought was in your trade show supply inventory.
Trade Show Supplies: The Key to a Smooth and Successful Event
Trade show supplies are the unsung heroes of any exhibition program. They may not win design awards or attract attendees to your booth, but they have the power to divert a disaster, make your exhibit sparkle and shine, and keep your booth staff happy and focused. All that’s required is a little pre- and post-show planning and organization. For over 30 years, Classic Exhibits has been designing and building creative custom solutions for our Distributor Partners and their clients. As North America’s largest private-label exhibit manufacturer, we have the unmatched capability, capacity, and creativity to create 3D projects ranging from 10 x 10 inline displays to 60 x 80 double-deck islands. Find success on the trade show floor with an exhibit that reflects your marketing message. For more information, see www.classicexhibits.com and explore Exhibit Design Search or request a meeting with a Classic Distributor Partner.
Do you have an upcoming event or trade show? And you’re browsing for event booths? For many exhibitors, selecting an exhibit to buy (or rent) can be a daunting process. The industry terms are unfamiliar, along with the exhibition guidelines, and the display choices are overwhelming. But – and this is important – it doesn’t have to be stressful or scary.
The key to selecting trade show event booths is to ignore them in the beginning. Which may seem counterintuitive. Instead, focus on your trade show or event marketing goals. What do you want to accomplish? Be specific. For many exhibitors, the easy answer is increased sales or new customers. That’s a given. Instead, dive deeper into your marketing goals. For example:
Are you planning to launch a new product or service?
Is the event more for existing clients than new ones?
Are you introducing new branding or marketing campaigns?
Which departments will participate in the booth design, planning, and strategy?
Is there a budget?
Will you be participating in multiple trade shows, events, and conferences? Will the event booth be needed at those events?
By answering those questions, you’ll make the event booth selection process much easier. By then, you’ll know your booth size(s), your marketing goals, and your budget. which will narrow your choices considerably. Buying (or renting) an exhibit can seem like a Las Vegas buffet. What’s exhilarating for some is overwhelming for others. However, if you narrow your focus to the dessert bar, based on your strategy and budget, then choosing the perfect dessert (aka event booth) is much easier..
Mastering Event Booths
Let’s begin with the basic definition of an event booth. An event booth is a physical structure within a dedicated space at a trade show, exhibition, or event. It’s where a company or organization showcases its products, services, and brand to potential customers, partners, and industry peers. Think of it as a physical representation of a business’s offerings, designed to engage visitors and generate leads.
By participating in a trade show or event, you’ll:
Increase Brand Awareness: Showcase your brand to a targeted audience and build brand recognition.
Generate Leads: Generate high-quality leads and expand your customer base.
Spark Networking Opportunities: Connect with industry peers, potential partners, and influencers.
Gather Market Research: Gather insights into customer preferences, competitor activities, and industry trends.
Introduce Product Launches and Demonstrations: Introduce new products or services to a receptive audience.
Increase Sales Opportunities: Close deals on the spot and build long-term customer relationships.
The Five Types of Event Booths
In general, event booths can be categorized into five groups. The groups are based less on their cost than on their construction, assembly, and function
Basic Portables; This includes banner stands, table tops, pop-up displays, and many simple tube display structures. They’re generally inexpensive and easy to set up but limited in accessory options. Some are well made. Some are borderline disposable.
Professional Portables: Think of these as portable displays you would bring to a major trade show (rather than to the local Chamber of Commerce event). Professional Portables generally ship via UPS or FedEx, assemble quickly, and include accessory options like monitor mounts, locking counters, workstations, wireless charging pads, and protective packaging.
Modular Displays: Modular is often a catchall term, meaning a display “can be” reconfigured. However, modular is most commonly used as a term for full-size aluminum frames that connect together and accept fabric or direct print graphics. These frames pack in wood crates. Like portables, they assemble quickly but have greater flexibility as components when reconfiguring an inline into an island and vice versa..
Custom Exhibits: While custom traditionally means an exhibit built with wood, most custom exhibit construction includes aluminum, wood, fabric, and LED lighting. Custom, in its truest sense, simply means a display designed and built to your unique specifications.
Custom vs. Customized: This isn’t really a category. More of a clarification. Nearly any display, except the most basic portables, can be customized to your specifications. That doesn’t necessarily mean it’s a custom-built booth.
Sustainable and rental options are often available in all the categories listed above with the exception of basic portables. Accessories, like counters, pedestals, and workstations, are also available in portable, modular, and custom designs.
Essentials of Event Booth Design
This is a huge topic and can vary depending on the show, the exhibitor, and the current event booth design trends. There are several books available on exhibition booth design in Amazon including Exhibit Design That Works and a great blog post here. Here are some basic tips to get you started.
Your booth should be a reflection of your brand and a platform to connect with your target audience. By following these essentials, you can create a trade show experience that leaves a lasting impression.
Visual Appeal:
Branding: Ensure your booth reflects your brand identity consistently.
Color Palette: Choose colors that align with your brand and evoke the desired emotions.
Graphics: Use high-quality, eye-catching visuals that clearly communicate your message.
Lighting: Highlight key areas and create a welcoming atmosphere.
Functionality:
Layout: Optimize the space for foot traffic, product displays, and attendee interactions.
Storage: Provide ample storage for promotional materials, giveaways, and equipment.
Comfort: Offer seating or standing areas for visitors to relax and engage.
Interactivity:
Engaging Displays: Incorporate interactive elements like touchscreens, demos, or games.
Product Demonstrations: Showcase your products in action to create interest.
Lead Capture: Utilize technology or forms to gather attendee information.
Additional Considerations:
Clear Messaging: Communicate your key message quickly and effectively.
Call to Action: Encourage visitors to take the next step, whether it’s a purchase, sign-up, or demo.
Staffing: Ensure your booth is staffed with knowledgeable and enthusiastic representatives.
Technology: Utilize technology to enhance the attendee experience, such as digital signage or social media integration.
Accessibility: Design your booth to be inclusive and accessible to all attendees.
Innovative Event Booth Ideas
Every three years, Katina Rigall Zipay, the Creative Director of Classic Exhibits, attends EuroShop in Germany. This show highlights international exhibit trends. Katina reviewed those trends in the video below:
Materials:
Natural Fibers: Ropes, Baskets,
Natural Raw Wood
Greenery
Mirrors: Reflective and Textured
Tiles and Bricks
Corrugated Structures and Accessories
Wireframes Structures and Framing
Structures:
Arches or Pill Shape
Cubes
Irregular, Organic Curves
Abstract Trees
Circles and Cylinders
Accordion Shapes
Slats
Mobile Phone Shape (Arches)
Colors and Patterns:
Printed Greenery
Black, White, and Natural Woods
Spot Bright Colors
Color Blocking | Color Rainbows
Segmented Shapes
Art Deco
Sketches: Cartoon, Ink Drawings, Doodles
Lighting:
LED Bulbs
Edge Lighting
Rope Lights
Programmable RGB
LED Hanging Lights in Clusters
Basket Lights
Interactives:
Buttons, Cranks, Tunnels
LED Video Walls Including Animation
Transparent Video Screens
Swings
Other:
Mannequins
Cathedral Shapes
Sculptures
Tips for Setting Up a Booth at an Event
Your event booth has arrived at the show, either to the advanced warehouse or directly to the show site. Now it’s time to assemble it. The setup process can either be a “piece of cake” or a nightmare with multiple emotional meltdowns. You would probably prefer the former. Let’s review everything you can do before your booth arrives at the trade show to ensure there are minimal surprises.
Right From the Start:
It’s not possible to know how every event booth assembles. Every display manufacturer and exhibit house has spent years, and often decades, perfecting how their products will assemble. However, you may have preferences and expectations. You may want it to assemble without tools or in 3 or fewer hours or be packed in crates or rolling cases. Share those preferences with your exhibit professional who can then guide you on what’s reasonable (and unreasonable) based on your requirements and budget.
During the Design Process:
Nearly identical booth designs can often be achieved using different materials and building techniques. For example, a reception counter could break down into subassemblies to pack more efficiently in a crate or could be built fully assembled and ready to be placed in the booth space. Headers or hanging signs are another choice. Hanging signs are an excellent way to attract attention and visibility in the show hall. However, hanging signs require riggers to lift and attach it to the ceiling, which can be expensive and take time. A header, which attaches to the upper section of a booth structure, may offer the same benefits but at an overall lower cost.
Building and Documenting:
All event booths, from the most basic portable to a custom 50 x 60 island exhibit, should include documentation on how to assemble it. Don’t assume the instructions are comprehensive or easy to follow. On a portable, ask to see them before ordering the display. They should be available. On a modular or custom exhibit, the exhibit house can share with you examples of previous builds using similar construction.
At some point, a modular or custom exhibit will be staged to ensure there are no issues, including fit and finish and graphics. If you have time, ask to be there during a portion of the staging to see how sections attach, in what order, and if there are any special techniques required. This will also give the opportunity to review the setup instructions to ensure they are detailed, logical, and complete.
Choosing a Show Labor Provider
Many exhibits over a specific size require hiring labor to assist with the setup on the show floor. Regulations vary from facility to facility and occasionally, even show to show in the same facility. When hiring labor you have two options: 1. Hiring labor from the General Show Contractor, who will have a form in the show book, or 2. Working with an independent exhibitor-approved contractor. Your exhibit house can provide you with the pros and cons, along with recommendations on specific independent contractors.
Regardless of which opinion you choose, schedule time to review the assembly instructions with the labor provider before the show. This allows the labor provider to anticipate any issues and to schedule the right team for your install.
Completing the Show Forms
Time is money, and poor planning is the ultimate waste of money when it comes to trade shows. Most shows have early deadline dates for “everything.” Those rates can save exhibitors up to 40% simply by completing the electrical, material handling, labor, cleaning, etc. forms before the first deadline. Those forms also allow the General Service Contractor and other show service providers a peek into the resources they’ll need during installation and dismantling. Getting your forms in time gives you a much better chance of your exhibit landing in your booth space when you want it and getting your electrical and flooring down without having to wait. That way you can plan for labor to arrive at the right time, preferably during straight-time labor rates.
Strategies for Maximizing Event Booth Traffic
In trade show marketing, no expression is less true than “If you build it, they will come.” While attendees will be at the event or the trade show, there’s no guarantee they’ll stroll by or into your booth. The show organizer is responsible for attracting attendees to the show. You’re responsible for attracting attendees into your booth. A bustling booth is a dream for any exhibitor. Here are some rock-solid strategies to draw a crowd:
Pre-Show Promotion
Targeted Invitations: Send personalized invitations to your ideal customer profile.
Social Media Campaign: Build anticipation with engaging content, contests, and giveaways.
Email Marketing: Nurture leads and provide valuable content leading up to the show.
Press Releases: Generate media coverage to create buzz around your participation.
Offer Exclusive Deals: Create a sense of urgency and incentivize purchases.
Booth Design and Experience
Eye-Catching Booth: Create a visually appealing and interactive space.
Clear Messaging: Communicate your value proposition quickly and effectively.
Interactive Elements: Engage attendees with games, demos, or virtual reality experiences.
Comfortable Lounge Area: Offer a respite for potential customers to relax and discuss business.
Strategic Product Placement: Highlight your most popular or innovative products.
On-Site Tactics
Giveaways and Contests: Attract attendees with enticing offers.
Lead Generation: Use technology or forms to capture attendee information.
Staff Training: Equip your team with product knowledge and excellent communication skills.
Networking: Build relationships with other exhibitors and attendees.
Follow-up: Collect business cards and follow up with potential customers promptly.
Utilize Technology: Leverage digital tools for lead capture and engagement.
Post-Show Follow-Up
Thank You Notes: Express gratitude to attendees and provide additional value.
Social Media Engagement: Continue the conversation and share show highlights.
Lead Nurturing: Develop a targeted follow-up campaign to convert leads into customers.
Combining these strategies can significantly increase foot traffic to event booths and generate valuable leads.
Event Booths: Conclusion
You have choices when selecting an event booth—lots of choices. Start the process by identifying your trade show marketing goals and your budget. Then begin formulating a strategy, including the trade shows you’ve identified as possibilities. Those will narrow your focus and make the selection process more manageable. Finally, don’t do this alone. Tap into the knowledge and resources of exhibit professionals. They can guide you through the intricacies of trade shows and event marketing. Summarize the key points discussed in the article, reinforcing the importance of well-designed and strategically planned event booths.
For 30 years, Classic Exhibits has been designing and building creative custom solutions for our Distributor Partners and their clients. As North America’s largest private-label exhibit manufacturer, we have the unmatched capability, capacity, and creativity to create 3D projects ranging from 10 x 10 inline displays to 60 x 80 double-deck islands. Find success on the trade show floor with an exhibit that reflects your marketing message. For more information, see www.classicexhibits.com and explore Exhibit Design Search or request a meeting with a Classic Distributor Partner.
Join Mel White, Gina Porcaro, and Harold Mintz on August 14 for a FREE Tips and Tricks Tutorial on Exhibit Design Search. In this session, you’ll learn how to:
EDS Webinar Topics
Located the latest design trends in islands, inlines, and accessories
Search by price ranges, exhibit sizes, and features
Create a customized search in Advanced Search
Save and share designs, photos, and trade show marketing tips using My Gallery
Download unbranded literature
Browse through over 10,000 photos
Find Exhibit Specials and Lightning Deals
Explore Classic Strategic Partner Galleries like Brumark, CORT, Taylor, DS&L and others
Compare Purchase and Rental designs
Discover the fastest way to pinpoint a client’s budget
For 30 years, Classic Exhibits has been designing and building creative custom solutions for our Distributor Partners and their clients. As North America’s largest private-label exhibit manufacturer, we have the unmatched capability, capacity, and creativity to create 3D projects ranging from 10 x 10 inline displays to 60 x 80 double-deck islands.
Trade show and event banner stands, often called booth banners, are convenient and cost-effective displays. You see them everywhere – retail shops, exhibitions, fairs, conferences, and even in offices. At first glance, you may assume they’re all the same, but there’s a wide variety in sizes, shapes, construction, and quality. Some are meant to last only a few shows. Others are engineered to last years.
When considering trade show booth banner design, perhaps no other display product embodies the “you get what you pay for” concept more than booth banners. A quick search on the Internet will show prices ranging from $99 to over $2000. And while it’s tempting to point, click, and buy a booth banner or banner stand, you should resist that temptation. Take time to chat with the online sales representative about the product or better yet, consult with a local exhibit professional.
Designing a Booth Banner to Attract Visitors
A booth banner is a type of signage that can be used to draw attention to a booth or display table at an event. Booth banners can be used to provide information, invite attendees to visit a booth, or highlight a product or service. They can be displayed in a variety of ways, including on banner stands or as tabletop banners.
A well-designed banner stand can be a powerful tool to draw attention and engage potential customers. Here are some key elements to consider:
Understanding Your Audience
Who are you trying to reach? This will determine the tone, style, and content of your banner.
What are their needs and interests? Tailor your message to address their specific concerns.
Key Design Elements
Strong Visuals: High-quality images or graphics can instantly grab attention.
Clear and Concise Messaging: Keep your text brief and easy to read.
Strong Call to Action: Tell people what you want them to do (visit your website, sign up for a newsletter, etc.).
Consistent Branding: Ensure the banner reflects your brand identity.
High Contrast: Use colors that stand out against the background.
Large Fonts: Text should be easily readable from a distance.
Additional Tips
Consider the Environment: The banner’s design should complement the surrounding area.
Use High-Quality Materials: A durable and professional-looking banner will make a better impression.
Test Different Designs: Experiment with different layouts and visuals to see what works best.
Leverage Technology: Consider adding QR codes or interactive elements to engage visitors.
Example of Booth Banner Ideas
Product Showcase: Highlight your best-selling or newest products with compelling images and descriptions.
Problem-Solution: Address a common pain point and offer your product or service as the solution.
Testimonial: Share positive feedback from satisfied customers.
Limited-Time Offer: Create urgency with a time-sensitive promotion.
Interactive Element: Incorporate a game, quiz, or survey to engage visitors.
Common Mistakes to Avoid in Booth Banner Design
A poorly designed booth banner can be a missed opportunity. Because the upfront cost of a booth banner is relatively low compared to other displays, you may be tempted to skimp on graphic design services. Don’t! A poorly designed banner can do just as much damage to your marketing as a poorly designed island exhibit. Here are some common mistakes to avoid:
Design Mistakes
Overcrowding: Too much information can overwhelm viewers. Focus on one key message.
Poor Image Quality: Low-resolution images will look pixelated when enlarged. Use high-resolution images.
Inconsistent Branding: Ensure the banner aligns with your brand identity.
Poor Color Choice: Colors should be legible and complement each other. Avoid overly bright or clashing colors.
Small Text: Text should be easily readable from a distance. Use a clear, legible font.
Content Mistakes
No Clear Call to Action: Tell people what you want them to do (visit the website, call, sign up).
Generic Message: Tailor your message to your target audience.
Lack of Information: Include essential contact information.
Typos and Grammatical Errors: Proofread carefully to maintain professionalism.
Technical Mistakes
Incorrect File Format: Provide the correct file format (e.g., PDF, high-resolution JPEG) for printing.
Incorrect Dimensions: Ensure the design fits the banner stand’s dimensions accurately.
Bleed and Safety Margins: Follow the printer’s guidelines for bleed and safety margins.
Additional Tips
Consider the Viewing Distance: Design elements should be easily visible from a distance.
Test Your Design: Print a small version of the design to see how it looks in person.
Get Feedback: Ask others for their opinion on the design.
10 Booth Banner Kits
3D Booth Banners
VK-1860 SEG Banner Stand | A 24” W x 90” H engineered aluminum banner stand with an SEG fabric graphic. Designed for trade shows and retail environments.
Pronto Banner Stand | A popular, mid-priced banner stand available in three widths: 34”, 40”, and 48”. Silver or black finishes. Includes a padded storage bag. Lights are optional.
Pronto2 Double-sided Banner Stand | A two-sided banner stand that’s 34” wide and 90” high. Same excellent quality as the single-side Pronto with the benefit of an additional graphic.
Other Booth Banners
The Wall | A full-size stand in three height and width sizes, ranging from 96” x 96” to 144” x 144”. Includes a fabric graphic and carrying bag.
Sprint Telescopic Banner Stand | An adjustable banner stand in three widths and heights. Includes a dye-sublimated fabric graphic.
Compass X Style | A versatile banner stand that tilts forward and back and rotates 90 degrees. Graphics are printed on MicroKnit fabric with grommets.
1×3 Fabric Pop Up Display | A collapsible magnet pop-up frame with attached stretch fabric graphics. Easy to setup and simple to replace graphics.
V-Tube Displays | A free-standing pillowcase graphic display with a wide range of sizes. Displays pack in durable cases.
The Best Booth Banners for Different Events
Selecting the perfect banner stand can significantly impact your event’s visual appeal and overall success. What may be appropriate for an indoor Chamber of Commerce event may be inappropriate for an outdoor Arts and Crafts Fair. Here are key factors to consider:
1. Event Type and Location:
Indoor or Outdoor: Different weather conditions require specific materials and features. Outdoor booth banners are designed for windy and rainy conditions.
Size and Layout: The available space will determine the banner stand’s dimensions. There’s such a thing as a banner stand that’s too big and too small.
Foot Traffic: High-traffic areas might need sturdier stands. For example, is it an event specifically for children? A retractable or lightweight banner stand could be a trip hazard if placed too close to the aisle.
2. Banner Size and Design:
Content: Determine the information you want to convey. Be realistic.
Visual Appeal: Consider the design’s impact on the overall look. You’ve got no more than 3 seconds to capture someone’s attention and communicate your message.
Dimensions: Match the banner size to the available space and banner stand.
3. Banner Stand Type:
Retractable Banner Stands: Popular for indoor events, easy to set up and transport.
Pop-Up Banner Stands: Larger and more eye-catching, suitable for trade shows and exhibitions.
Telescopic Banner Stands: Versatile and adjustable, good for various spaces.
Outdoor Banner Stands: Weather-resistant and sturdy for outdoor events.
Lightbox Banner Stands: Backlit fabric dominates trade shows. A lightbox may not be the right banner stand choice for every situation. But in the right situation, a lightbox has a visual pop that’s impossible to ignore.
4. Portability and Setup:
Ease of Transport: Consider how you will transport the banner stand.
Assembly Time: Quick setup is essential for busy events.
5. Budget:
Cost: Balance your budget with the desired features and quality.
Even the best booth banner stands and graphics will eventually show their age. We’ve all seen those tired stands that should have been retired 12 shows ago. Don’t be that person. The graphics on most banner stands can be replaced with by the end user or by the printer. New graphics are a small investment with a huge upside.
Booth Banner Conclusion
It’s easy to get lost down a rabbit hole comparing booth stands. The variety is astonishing and the benefits and features aren’t always obvious. Getting the right one shouldn’t be a guessing game. Ask your trade show or exhibit partner for advice. They know not only the nuances of banner stand designs but also which manufacturers to use. Summarize the key points discussed in the article, reinforcing the importance of a well-designed booth banner.
For 30 years, Classic Exhibits has been designing and building creative custom solutions for our Distributor Partners and their clients. As North America’s largest private-label exhibit manufacturer, we have the unmatched capability, capacity, and creativity to create 3D projects ranging from 10 x 10 inline displays to 60 x 80 double-deck islands. Find success on the trade show floor with an exhibit that reflects your marketing message. For more information, see www.classicexhibits.com and explore Exhibit Design Search or request a meeting with a Classic Distributor Partner.
Are you headed to Connect Marketplace 2024 in Milwaukee, WI? We’ll be there too! Look for Classic Exhibits in the show hall. We’ll be featuring a Symphony Portable Display, along with messaging about our private-label services to exhibit and event companies.
To schedule an appointment, contact Mel White, VP of Marketing and Business Development (mel@classicexhibits.com). Or stop by the booth from August 27-29.
For 30 years, Classic Exhibits has been designing and building creative custom solutions for our Distributor Partners and their clients. As North America’s largest private-label exhibit manufacturer, we have the unmatched capability, capacity, and creativity to create 3D projects ranging from 10 x 10 inline displays to 60 x 80 double-deck islands.
