Trade Show TalesBlog

Author Archive

PMA People’s Choice Voting Page

April 21st, 2022 COMMENTS
Portable Modular Awards People's Choice Voting Page

We all love lists, especially the 25, 50, or 500 best of anything

Two weeks ago, EXHIBITOR announced the 2022 Portable Modular Awards finalists (50 total) and winners. Without a doubt, this was the most competitive year yet, and we congratulate all the winners. Now, the next stage is the People’s Choice Voting Page. All 50 finalists (in every category) are vying for your attention. Who’s your favorite(s)?

You can vote once per day until June 22, 2022. The finalist with the most votes will be named this year’s People’s Choice Award winner. All winners will be announced during a ceremony at EXHIBITORLIVE 2022 in Las Vegas.
As many of you know, we have been consistent cheerleaders for the PMA since the beginning, including sponsoring the voting page (see banner ad).

Please support the PMA by voting for the next two months. And don’t forget to register for EXHIBITORLIVE. Use code 4044 for a free exhibit hall pass.

EXHIBITOR PMA People's Choice Voting Page

Spring Savings are in Bloom at Classic Exhibits

April 13th, 2022 COMMENTS

Did some bunny mention a sale? Spring Savings on LED Lightboxes, Wireless Charging Counters, and Wall-mounted Lightboxes through May 31. For more information about these Spring Savings, see the Exhibit Specials page in Exhibit Design Search.

Symphony Portable Lightboxes
Symphony Portable Lightboxes
Wall-mounted LED Lightboxes
Wall-mounted LED Lightboxes
Wireless Charging Counters
Wireless Charging Counters

Utilizing a Fabric Lightbox for Your Trade Show Display

April 12th, 2022 COMMENTS
Fabric Lightbox
Custom Inline Lightbox with SEG Fabric Graphics

LED Fabric Lightboxes, in an array of shapes and sizes, are the single biggest change to post-pandemic trade shows, events, and signage. They’re EVERYWHERE! And it makes sense. Lightbox Exhibits are cost-effective, easy to assemble and install, and mesmerizing. So, what happened in the past 2-3 years that led to the proliferation of fabric lightboxes? Three things basically: Cost, Convenience, and Comfort. 

What is a Fabric Lightbox?

Before we explore these three “C’s,” let’s define and describe what we mean by LED Fabric Lightboxes, starting the fabric. Over the past 10 years, silicone edge graphics have become the large format graphic for trade show displays. These are dye-sublimated or direct print graphics on fabric with a silicone welting sewn to the perimeter. The silicone welting is folded under the fabric and inserted into a channel along the edge of an aluminum or plastic frame. Because SEG graphics hug the outside channel of the frame (in most cases), it minimizes the appearance of the frame, thereby maximizing the overall graphic impact. In short, more graphics with less frame.  

When those graphics are backlit, there’s, even more, WOW! with brighter, more vivid colors. The attached LED lights can backlight one- or two-sided graphics as back walls, towers, headers, and even storage closets. 

The 3 C’s of Fabric Lightboxes

Cost: Backlighting has always been expensive and complicated. It required fragile fluorescent tubes, a graphic printed on translucent material, and a dedicated frame or enclosure. LED lights changed all that. They’re inexpensive (especially over time), durable, and available in a variety of temperatures/warmth and colors. The additional cost whether it’s for a large tower in an island exhibit or a backlit ad in an airport is both affordable and worth the increased visibility. 

Convenience: Most LED lights are rated between 35,000 to 50,000 hours. Compare that to 750-2000 hours for incandescent lights and 24,000 to 36,000 for fluorescent bulbs. LED modules are easy to mount to frames or reflective surfaces and come in a wide array of sizes.  

Comfortable:  Both exhibit builders and ad agencies are well-versed in how to design graphics and structures to maximize the impact of backlighting.  Wading through the electrical requirements no longer requires an electrical engineering degree. Just some practical experience working LED components and some friendly advice from an electrician on larger jobs. 

6 Fabric Lightbox Examples by Classic Exhibits

Many fabric lightboxes are squares and rectangles consisting of a frame, graphic, LED lights, and a base or feet. But there can be so much more. The examples below are lightboxes with monitors and shelves as inlines, islands, and kiosks. There’s even a hexagon wall-mounted version for a lobby. 

VK-1977 | 10 x 10 – SuperNova Lightbox frames have two distinct advantages: strength and lightweight. The engineered aluminum construction means they can ship in a portable case but are strong enough to hold a large monitor.

10 ft. Inline Trade Show Lightbox with Monitor Mount

VK-4030 | 10 x 20 – Bigger is better when it comes to a lightbox. The custom VK-4030 features nearly 20 ft. of backlit graphics, along with a large monitor mount, charging table, and tablet kiosks. 

Large Inline Lightbox with Tablet Kiosks

GK-5152 | 20 x 20 – Island exhibits offer maximum impact on the show floor, and an island with (3) 15 ft. high double-sided lightboxes can’t be ignored. Available for purchase and rental. 

Island Exhibit with 15 ft. High Lightboxes

RE-2053 | 10 x 20 – Many exhibitors would rather rent than purchase a trade show display. The RE-2053 inline rental features three large backlit graphics on the back wall and two backlit counts with locking storage. 

Rental Inline Exhibit with Large Fabric Lightboxes

MOD-1618D | Product Kiosk – This free-standing double-sided lightbox combines backlit graphics with shelving. The shelves can be adjusted or removed depending on the product requirements. 

Lightbox Kiosk with Product Shelves

SLBW-9595 | Wall-mounted Lightbox – Lobbies, conference rooms, or hallways are perfect for an LED lightbox. The SuperNova Wall Frames can be cut to any size, and the vibrant fabric graphics are cost-effective and easy to replace whenever the seasons change or it’s time to promote an event.

Logo Designed with Wall-Mounted LED Fabric Lightbox

9 Factors to Consider When Purchasing an LED Lightbox Display 

#1. Hardness and Durability: Most LED Lightboxes start with an SEG aluminum frame. Every manufacturer engineers their frames using aluminum of varying hardness and durability. Less expensive lightboxes use softer aluminum because it’s cheaper. But cheaper aluminum scratches easily and tarnishes quickly. In addition, the wall thickness is often so thin that structural rigidity is compromised. For lightboxes mounted to a wall or assembled or disassembled at multiple trade shows, you will want aluminum with a 6063 specification. 6063 has better structural integrity and is scratch resistant. 

#2. Availability: Does the manufacturer have the extrusion, LED lights, hardware, and accessories in stock? And are there extrusion options depending on the situation, such as one-sided vs two-sided, freestanding vs. wall mount. What if you need multiple quantities or quick ship options? Can individual parts be purchased if they are lost or damaged? You don’t want a manufacturer who just dabbles in lightboxes.

#3. Customization: Let’s say you need a specific width or height. Is it possible? If so, how complicated or expensive does it get? How about angles or shapes such as a hexagon? It’s easy to do squares and rectangles (for most manufacturers), but odd shapes and sizes are often a head-scratcher for those who only want pre-configured kits.

#4. Print Quality: Asking the right questions about printing is important: 

  • Dye-sublimation printing is the best. This ensures the colors are infused into the fabric, not just printed on the surface. Many suppliers brag about “fabric printing” but it’s not always dye-sublimation, which requires two steps  — printing to a paper material and then heat fusing the image to fabric. 
  • Ask about the age of the printing equipment. The dye-sublimation printer shouldn’t be more than two years old. Anything older than that means the print resolution is just OK, not photographic.
  • Just like clothing, the fabric quality can vary, which may not matter if the graphic is a throwaway and the resolution doesn’t matter.  


#5. Sewing and Sizing: Experienced manufacturers have this down to a science. They’ve done the calculations thousands of times with varying fabrics, and they know how to print, cut, and sew the fabric so it fits perfectly. Not too loose. Not too tight. Nothing is more frustrating than receiving a fabric graphic that doesn’t fit.

fabric lightbox

#6. LED Lights: Understanding the various color temperatures, lens, UL and ETL certification, module construction, etc. requires some research and patience. Like fabric, there are multiple ways to make LED lights cheaper, if cheaper is the only criteria. Skipping UL/ETL certification is one shortcut. Using exposed connections or alligator clips is another. Sadly, it’s nearly impossible to know what you are getting before you get the LED lightbox. However, in this case, the old adage rarely fails, “If it’s too good to be true, then it probably is.” 

#7. Accessories: Most LED lightboxes are a one-trick pony. They are lightboxes.  That’s it. But what if you want to add shelves, an iPad, a literature holder, wings, or headers? What if you want to connect it to other lightboxes or create a full inline or island display. That requires an exhibit builder who has engineered the extrusion to be multi-functional, stocks lightbox accessories and has the in-house talent to customize. 

#8. Packaging: It’s easy to assume that your display will ship in high-quality cases and packaging. Sadly, that’s rarely true. Most manufacturers use disposable one-way shipping materials. Your lightbox arrives undamaged. Now you have to ship it to the next show or to another location, but there’s nothing to protect it or keep it organized. Insist on reusable shipping materials, which precludes cardboard, shrink wrap, and thin foam. All three will be destroyed after one use. See examples. While you may have to pay a little more, it’s an investment that keeps giving show after show, assembly after assembly. 

#9. Assembly:  It’s easy to overlook how the lightbox will be assembled but that would be a HUGE MISTAKE. Some require tools and a bag of loose parts. Others have push-button connectors. Others are “mostly” tool-less, but the hardware is cumbersome and/or unnecessarily complicated. Ask to see the instructions or an assembly video. Even if you aren’t planning to assemble it, could you put it together based on the instructions in a reasonable amount of time? Remember, time is money, especially on the show floor. No one wants surprises at a trade show, and a well-designed lightbox won’t make you sweat, literally or figuratively. Do the research and trust your gut.

10 x 20 Custom Exhibit with Lightboxes and Backlit Logos

Rent or Buy a Fabric Lightbox or Backlit Lightbox

Classic Exhibits has been designing and building solutions since 1993. We’ve been honored as an Exhibitor Magazine Find-It Top 40 Exhibit Producer and an Event Marketer Fab 50 Exhibit Builder multiple times. Along with numerous Portable Modular Awards. We offer hundreds of lightbox solutions for both purchase and rental for trade shows, events, and environments. 

With over 200 Distributor Partners throughout North America, there’s a Classic representative close by. Contact us today whether you need a durable hand sanitizer stand built to last, a rental display guaranteed to attract trade show attendees or a lightbox with all the bells and whistles. We’re not just different. We’re better.

Safety Dividers & COVID Dividers To Protect Your Team

April 12th, 2022 COMMENTS
Safety Dividers
Hotel Lobby with Custom Safety Partitions

Recently, while chatting with a sales associate in the grocery checkout line, I realized that I’d gotten used to safety barriers (or dividers). It was normal or at least normal enough in most businesses, government offices, schools, and public gatherings. For the associate, who saw hundreds of customers each day, the safety partition reduced their exposure to germs and viruses. Yes, the barrier made conversations more challenging, although less so now that masks are optional. 

From Necessity to Common Courtesy

What was at first a necessity has become a common courtesy and a workplace expectation for many employees and customers. It’s pretty clear (yes, pun intended) that plexiglass safety dividers are not going away. What is changing, however, is that temporary partitions are transitioning into permanent designs. Those tacky, unattractive, and often flimsy solutions are being replaced with barriers designed to be visually seamless. They’re becoming less noticeable as they blend into the overall architectural design.   

Getting Started with Safety Dividers

Safety dividers will always be situation-specific. What’s appropriate at a bank wouldn’t work at a supermarket, a clothing store, or with a trade show display. The same applies to concerts, schools, lobbies, churches, or any other place where people interact. Safety Divider solutions have evolved over the past two-plus years. There are now attractive, pre-configured designs in a variety of shapes, features, and sizes. 

But unlike two years ago when getting a divider in place as quickly as possible was all that mattered, businesses are now taking the time to identify what they need and how it looks. Sometimes an off-the-shelf solution is ideal or close enough. However, for others, the partition has to conform to the existing branding and/or architecture of the room, counter, kiosk, or colors. Plus, getting the right size can often be problematic since desks, POS stands, and counters are often built to be site-specific. 

Thankfully, there are companies that will design and build custom safety dividers. They’ll work with the customer to ensure they receive a customized solution with not only the right look but also one that fits the space perfectly. For example, the video below shows before and after photos of a bank lobby with teller windows. At first, the bank installed temporary Plexi stands. However, they quickly realized the need for a more permanent solution, one designed to follow the shape of the counter.  

Are COVID Dividers Effective?

To be honest, it’s inconclusive. Research on how well partitions work to slow the spread of COVID-19 is lacking, experts say. “There are, to my knowledge, no peer-reviewed studies assessing the efficacy of these barriers,” says Michael Fischman, MD, a consulting doctor in occupational and environmental medicine and toxicology in Walnut Creek, CA, and clinical professor of medicine at the University of California, San Francisco. Even so, he says, “intuitively, it makes sense that the barrier would capture large droplets and that might reduce the risk of transmission.” 

One expert says the plexiglass shields work kind of the same way as face shields. “Face shields will block the large droplets,” says William Ristenpart, Ph.D., a professor of chemical engineering at the University of California, Davis. Likewise, plexiglass partitions ”would be less effective against aerosol transmission” than droplet transmission. “

As a barrier, plexi has many advantages. It’s readily available, easily worked, smooth, transparent, and easily cleanable. In addition, plexiglass is more durable and less expensive than other forms of barriers, such as tempered glass or polycarbonate. It’s not a perfect solution, but it’s a reasonable method for creating distance and separation. 

covid dividers

Types of Safety Dividers to Protect Your Team

COVD has forced organizations to reimagine their work and the role of offices in creating safe, productive, and enjoyable jobs and lives for employees. Open offices, once a popular trend, are a no-go for most employees. As are shared spaces. As a result, more employees are working from home; however, that’s not always a viable option for all employees or companies. Organizations have been pushed to create safer spaces not only in a traditional office environment but also on production floors and retail spaces. Basically, anywhere people interact has become ground zero for personal protection equipment.  

Office Desk Dividers

The open-office concept has taken a battering with the pandemic. And while barriers are not a perfect solution, they are effective at limiting the spread of contact and airborne viruses and germs. Dividers range from basic rectangle shapes, like the MOD-8054 to three-sided enclosures, like the MOD-8050. There are even customized shapes for larger reception counters like the MOD-8051 and MOD-8052.  

Reception Desk Safety Dividers
Reception Desk with Safety Dividers

Cubicle Dividers

Offices with cubicles may appear to be an obstacle to a safe and hygienic workplace. Yet, even pre-existing cubicles can be upgraded to offer additional protection by adding cubicle risers and floor partitions. 

By design, cubicle walls offer some privacy when seated but not when standing. Even then, the cubicle walls are generally not much higher than 5 ft. Cubicle Height Extenders can increase the height from 12 to 36 inches and fit on most existing cubicle systems. And the cost is very reasonable. In addition, free-standing safety dividers, with or without wheels, can serve as a temporary wall or barrier to the cubicle entrance.    

free-standing safety dividers
Free-Standing Safety Barriers

Clear Partition Walls

Plexiglass partition walls come in a wide range of sizes and shapes to meet any office, retail, or event need. For example, there are 3-panel folding dividers, V-shaped dividers, L-shaped partitions, and even Z-shaped designs. Want a little more flair?  There are ones with curves, planter boxes, and graphics. Even colors.

z shaped safety dividers
Z-Shaped Barriers with Clear Plex

What’s the Best Safety Divider?

The best safety dividers are the ones that meet your objectives. There are basic free-standing stands that can be assembled in minutes. They may not be “pretty,” but they’re a barrier. At Classic Exhibits, we offer safety dividers in standard sizes and colors with ⅛” acrylic and engineered aluminum extrusions and connectors. These are anodized to resist scratching and can be safely cleaned with off-the-shelf sanitizer products. 

In addition, Classic Exhibits can design and build safety partitions to your specifications, such as sizes, shapes, colors, and graphics. The options are almost unlimited. They’re easy to assemble and come with a lifetime warranty on workmanship. 

table top dividers
Custom Designed Safety Partition

Safety Dividers from Classic Exhibits

Classic Exhibits has been designing and building solutions since 1993. We’ve been honored as an Exhibitor Magazine Find-It Top 40 Exhibit Producer and an Event Marketer Fab 50 Exhibit Builder multiple times. Along with numerous Portable Modular Awards. 

With over 200 Distributor Partners throughout North America, there’s a Classic representative close by. Contact us today whether you need a durable hand sanitizer stand built to last, a rental display guaranteed to attract trade show attendees, or a custom safety divider with all the bells and whistles. We’re not just different. We’re better.

Design Friday | The Classic April 2022 Newsletter

March 31st, 2022 COMMENTS
April 2022 Design Friday Newsletter

The Wall Street Journal reports investors showed little interest in the Flabby Daddy IPO, which tanked during its launch yesterday.

Kevin Carty, who will be returning to Classic Exhibits effective today, said, “I think investors were put-off by the 27 times I said ‘moobs’ during the press conference.”

Na Na Na Na, Hey Hey, Goodbye!

Flabby Daddy Founder + CEO

Dear Distributor Family, 

It has been my great pleasure to work with you all these years. But like all good things, my tenure at Classic is ending. Why? Simple really. COVID stress put 25 lbs. on my body, and in a recent effort to shed the unwanted weight, I started doing 6-minute abs. Sadly, it failed miserably, so I thought, “Why not embrace this Dad Bod of mine?”

I’ve created my own clothing line called “Flabby Daddy.” Flabby Daddy Clothing comes in both denim and khaki colors, and is designed to accentuate the Dad Bod — moobs and all. Plus, Flabby Daddy announces the return of corduroy shorts and the mesh half-shirt (with your favorite college logo). The mesh half shirt and corduroy shorts (order two sizes too small please) were created to show off the full Dunlop waistline acquired through years of pre- and post-meal snacking. 

BTW — I have forgotten you all already…so don’t ask for money. Peace Out!

–Kevin Carty

_______________________________

“Angry protests over the changing of Design Monday to Design Friday has forced Classic to reconsider its decision. “We don’t want anyone to get hurt,” said Mel White. “Effective immediately, we’re reverting back to Design Monday and urge protesters to release the exhibit designers they’re holding hostage.”

The Real Reason Will Smith Slapped Chris Rock

Several months ago, Classic Exhibits hired Forrester-Yates, a national research firm to analyze our email marketing. Their comprehensive research included trade show industry trends, social media results, and conversations with Classic Exhibits Distributors. 

According to Forrester-Yates, 87% of Americans have a negative opinion of Monday vs. a 73% positive attitude about Friday. In addition, they determined that 81% of exhibit industry employees are hungover, high, or severely depressed on Monday mornings. Sadly, Fridays are not much better. 

Based on their recommendations, Design Monday will become Design Friday. You will receive it at noon on Thursday to maximize opens… and generally confuse you. Design Friday will include clickbait titles like:

  • I Can’t Believe This Happened to Me… OMG!
  • 24 Reasons Why Chicken Fingers are Healthy
  • Kim Kardashian Said WHAT about Kanye! 
  • 3 Colognes Designed to Make You Smarter
  • The Dark History of the Magic 8 Ball Revealed

Should you have any concerns, contact Forrester-Yates. We’ll be at a bar drinking.

_______________________________

An explosion and ensuing fire at a convention center in the Midwest, reminiscent of the Hindenburg airship disaster in 1937, has prompted Classic Rental Solutions to put the brakes on plans to switch to inflatable displays. Bystanders who saw the large island exhibit burn were heard to say, “Oh the Humanity!” Fortunately, no one was injured.

We’re Blowing Up the Rental Display Industry

We all love balloons. The bigger the better. Well, Classic Rental Solutions has embraced this concept by switching to inflatable exhibits. 

Inflatable Trade Show Rental Displays
More Air. Less Labor.

For nearly four years, we’ve been developing the perfect instant trade show booth technology. It hasn’t been easy and the technical challenges have been enormous, but we’ve persevered through pops, leaks, and an occasional explosion. What prompted this switch? As you may recall, about 10 years ago, a competitor introduced inflatable displays via a live video feed. We were gob smacked. Our first thought was, “We’re toast. Who wouldn’t want an inflatable display? How can anyone compete with this?” 

We didn’t have the resources to develop our version at the time… but now through the generosity of a billionaire investor with an interest in all things electric, we’re ready to “blow things up in the exhibition industry.” Every tabletop, inline, and island from CRS will now be an inflatable display with no compromises. Need shelves? No problem. Backlighting? Sure. Monitor mounts? Of course. Locking storage? We’ve got you covered!

We’re not quite ready to share renderings. Be patient… they’ll hit your inbox soon. Just keep checking (and checking).

BTW – We’d love to hear your suggestions for a product name. We considered “Wind… something” but that seemed silly. Send your suggestions to Jim Shelman.

_______________________________

Sadly, Display U Las Vegas has closed. The FBI reports that Jen LaBruzza has disappeared along with the tuition money. There’s speculation that she fled to the Isle of Man, which lacks an extradition treaty with the United States. In a note left behind, Jen said she’ll be in touch with friends and family once the money runs out.

The FIRST Practical Trade Show Degree: Display U Las Vegas!

Display University Las Vegas
Earn Your TS-BS Degree

Courses will be taught by Professor Jen LaBruzza. Required courses include:

Classic Exhibits is launching a one-of-a-kind degree program — “You Know You Work in Trade Shows When…”

  • How to flip the middle finger to the Trade Show Man by “carrying- in” your entire booth.
  • How to furnish your home with abandoned IKEA furniture and TVs.
  • Creams vs. Powders? What’s the best option for chafing and rashes on the show floor in Orlando. 
  • When to beg vs. bribe to get your freight delivered
  • How to construct a replacement exhibit with nothing more than PVC pipe, carpet tape, Velcro and zip ties. 

This TS-BS degree program will cost a cool $1,000,000 because drayage is now $10,000/CWT and lord knows someone’s gotta pay for it. Might as well be the exhibitors… I mean students. Please reach out to Professor Jen for details on this ONCE in a LIFETIME educational opportunity. 

_______________________________

In a last-minute shift, A-List actors are currently under consideration for the television series The Floor. They include Sam Elliot, Brad Pitt, Queen Latifah, and every actor from Reno 911.

Harold Mintz and Dave Brown are both shocked and insulted as they had been promised their big break. Stay tuned as this re-casting unfolds.

Is Hollywood Stardom for YOU?

The Floor Movie
A Star is Born

Ten years ago, I (Harold) was working in Los Angeles with Tom, one of Hollywood’s most successful movie directors. Tom, who had directed multiple blockbuster comedies, asked me if I had any good ideas for a television series. I told him that the trade show business would make a great backdrop since most people have attended a convention. Tom agreed and asked me to write the first few episodes because of my knowledge of the industry. 

The next day, I contacted industry icon Dave Brown and asked if he wanted to work on it with me. He said, “Sure!” and even gave the project its working title — The Floor.

Universal Studios green lit the project, and we penned the first three episodes. The responses were though the roof, but in Hollywood, nothing is real until someone yells, “Action!” Unfortunately, Universal chose other “more timely” projects and The Floor was shelved. 

Until last week! The studio contacted Tom at Shady Acres Entertainment and requested 8 episodes ASAP. 

Are you ready for stardom? Got any acting experience? You won’t need a union card since this is only the first season. If interested, please contact me at your earliest convenience with your reel (if you’ve got one) and contact info. Please send to TheFloorShow@classicexhibits.com.

See You at the 2023 Emmys!

_______________________________

ECO-1121 Backlit Exhibit | April’s Lightning Deal!

Hands Down! At $14,499, the ECO-1121 is an amazing deal! We’ve cut the price dramatically so don’t pass on this offer. Your client may want to take two, perhaps even three.

ECO-1121 Lightning Deal
ECO-1121 Sustainable Exhibit

Supplies are limited (52 in stock). Custom crates will be marked with your logo (per your request).

FREE Shipping, Flooring, and OLEG Monitor to select Distributors. Click to see if your name is on the list.

No shoes. No shirt. No service. NO JOKERS!