Classic Exhibits and its family of companies is ready to show at EXHIBITOR 2012. We look forward to seeing you at booth #1645 this week.
The exhibit installed Friday and Saturday and looks amazing. Special thanks to James and Corey from Exhibits NW who led the set-up charge. And special thanks to Chris Griffin and the men from TS Crew for their stellar work.
The booth does have a theme– “Be Better,” which reflects our mission this year. We hope you’ll agree that it is not only better than anything we have shown before, but it is the BEST exhibit we have ever shown. It shows off our ability to design and build large custom extrusion-based exhibits, large rentals, as well as our inline capabilities. We are highlighting four systems at the show and showing off several new booth accessories such as iPad stands.
Here are several photos showing the display being built and close to finished. I hope they give you a glimpse of what you’ll see in person this week.
Look for blog updates from us this week and perhaps even a video. 😉
EXHIBITOR2012 is less than a week away, and Tim Patterson, the intrepid “Tradeshow Guy” reporter, made a surprise visit at Classic. Up until now, we’ve held our cards pretty close to our chest regarding the booth design and graphics. However . . . being coy was no longer an option with Tim planted in the setup area asking questions.
Here’s your chance to see the structure about midway through assembly. Kevin and Mel discuss the concept in more detail. You are invited to see us at booth #1645 where you can meet Tim and Marlys Arnold, the trade show marketing gurus. They’ll be there between 11:30 – 12:30 on Monday and Tuesday.
We’ve packed our booth and it’s on its way to Las Vegas. See everyone there.
Look for Tim’s video and blog reports from the show. If you are there, you’ll recognize him — he’ll be wearing a hat with the fake “Press” badge. 😉
Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.
With EXHIBITOR 2012 looming, this has been a hectic week. Not only are we working on the final touches for our EXHIBITOR booth, but we are also processing a TON of orders! Not sure if you found yourself on the Peek-A-Booth cams this week, but if you did, you know what I mean.
A new Account Exec. from Bay Area Exhibits visited us this week for training. At about 3 pm he said while looking at very full setup floor, “So this is all stuff that has to ship this week?” To which I replied, “No, those are all orders that go out tomorrow. This morning there were 15 more that already shipped.”
Suffice to say…we are very busy (and happy and thankful). 🙂
As busy as we are, Mel and I both try to find time to read blogs, newsgroups, and industry articles. There were some great ones this past week, so I wanted to share a few with you.
The first is a blog post by Lowell Nickens from Shopforexhibits. Lowell is an industry veteran with experience as a general contractor, a display manufacturer, and a distributor. Lowell addresses “Material Handling or Drayage” from a different perspective. Check it out. It’s thoughtful and well done. Great job Lowell!
Next is Chris Griffin who owns Trade Show Supply. Many of you know Chris. He’s another industry veteran with experience as a trainer, distributor, and show labor contractor. He writes about the “30 Things that Conspire to Destroy Your Beautiful Trade Show Experience.” Very sage advice.
Last, is an article from Inc. — “8 Qualities of Remarkable Employees” written by Jeff Haden. You may be surprised by what he considers remarkable employees.
I love this article, mostly because I see all of the qualities in our team at Classic Exhibits Inc. #1 and #4 happened on Friday when Charlie Shivel (Project Manager) come to my office singing the praises of our Milling Department Lead, Igor Yakovenko. Charlie wanted me to know how great Igor is because he clearly wants to do what’s best, and in this situation it meant taking off his “Milling Lead” hat and helping out in a situation that clearly had nothing to do with his day-to-day job duties.
Great stuff!
In closing, if you have not seen Part Two of our teaser videos for EXHIBITOR, check it out. I have a sneaking suspicion that my EPIC idea of edible graphics has been nixed. I’d blame Mel, but his ideas got nixed as well. Expect Part Three later this week.
p.s. If you scrolled down this far, I’m adding one more article as a bonus. This is a much longer read (41 pages): Reading about the Financial Crisis: A 21-Book Review. It’s a fascinating review of 21 academic and journalistic books about the financial crisis. As the author Andrew W. Lo states, “No single narrative emerges from this broad and often contradictory collection of interpretations, but the sheer variety of conclusions is informative . . . .”
“Still on the track of what the heck Classic Exhibits is up to for EXHIBITOR 2012 (March 4-8, 2012 at Mandalay Bay, Las Vegas). I made another quick visit to their manufacturing facility this week. The result? A disagreement among the bigwigs, a rescue by a new designer, and the ‘inside scoop’ (perhaps!) from a Russian . . . ”
Here’s a video about our booth, the first in a series leading up to the EXHIBITOR 2012 Show. We’re working with Tim Patterson, otherwise known as “The Tradeshow Guy.” You’ve probably read his wonderful blog, www.tradeshowguy.com. This video reveals two concepts, one proposed by me and the other by Mel White, our VP of Marketing and Business Development.
Mel’s idea is stupid. Mine is brilliant. Let us know what you think . . . and feel free to share.
Reminders:
We will host a Distributor Appreciation Reception on Tuesday, March 6 beginning at 3:30 in Mandalay Bay. Please stop by our booth (#1645) on either Monday or Tuesday for the location. We are hosting this reception in conjunction with Eco-Systems Sustainable Exhibits.
Marlys Arnold, author of Build a Better Trade Show Image, will be in our booth on Monday and Tuesday from 11:30 to 12:30. She’ll be happy to discuss her book, trade show marketing, or any other questions you may have about trade show training.
Tim Patterson, a.k.a. The Tradeshow Guy, will be in the booth as well to discussSocialMediaEventMarketingU.com. Tim is the guru on all things social marketing when it comes to trade shows. Tim will also be video blogging and tweeting throughout the show.
In addition to our booth, there will be approximately 6-7 Classic Exhibits display builds on the show floor. We’ll be happy to take you on a tour and show you the designs — both rental and purchase.
