Trade Show TalesBlog

30 Second Audio Clips in Exhibit Design Search

September 2nd, 2011 COMMENTS

Audio Clips in EDS

Audio in EDS — Are You Listening?

Exhibit Design Search (EDS) has a new feature — Audio. Now, that may not seem so new, what with the explosion of video, but brief audio clips are an excellent way to communicate product benefits and features. Each audio clip reviews a product line, such as Sacagawea or a specific kit, such as the iPhone VK-1032. The audio complements the renderings and bullet point descriptions, while elaborating on the most important benefits of the product.

As with all EDS features, you’ll see it on the distributor-branded EDS websites as well. It’s an enhancement at no to cost to those distributors who have decided to add this tool to their website toolbox.

The audio clips do not require a media player. They launch in any browser (Internet Explorer, Firefox, Chrome), the only exception is IE 7 and below (which isn’t supported).

To hear an example(s), click on any of the links below, then click on the triangle below the thumbnail image.

http://www.classicexhibits.com/trade-show-exhibit-design-search/perma/default/vk-1230-sacagawea/2684/

http://www.classicexhibits.com/trade-show-exhibit-design-search/perma/default/vk-1900-segue-inline/3563/

http://www.classicexhibits.com/trade-show-exhibit-design-search/perma/default/vk-5077-island-new/3699/

http://www.classicexhibits.com/trade-show-exhibit-design-search/perma/default/ltk-1118-counter/617/

All the recordings were done by professional voice talent. Yes, we were tempted to put Kevin or Reid in front of a microphone and have them give it their best shot, but in the end, common sense and good taste prevailed. There’s no need to see dogs howl or children cry unnecessarily.

Currently, there are 35 distinct audio clips, with another 15 or so in the works. Not every product has this feature, but we’re working to get that in place no later than January 2012.

Let us know what you think.  We hope you and your clients like what you hear.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100.

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