Trade Show TalesBlog

Archive for August, 2011

Quadro Pop Up — FREE Monitor Promotion

August 30th, 2011 COMMENTS

Quadro Pop Up Promotion

Fall in Love:  Quadro Pop Up FREE Monitor Promotion

Here’s a recent trend that may surprise you:  Half of all Quadro Pop Ups orders include a monitor mount option. That’s true whether it’s a curve or a flat frame, or a Quadro S or a Quadro EO kit. Monitors have become a “gotta have” option for a pop up, and no system makes it easier than Quadro. It makes sense . . . we invented the monitor mount option for flat screen LCD’s and Plasmas for pop ups. In fact, the Quadro S Pop Up Display is the only frame that can handle as many as five monitors. Yes, FIVE!

To make this “gotta have” even more enticing, we’re giving away a FREE Acer 22″ LCD monitor with any Quadro Pop Up that includes the monitor mount option.

Here are the Details:

The promotion runs from 9/1/11 to 10/31/11.

Receive (1) FREE 22″ Monitor with the Purchase of a Quadro S or EO Pop Up with the Monitor Mount option. Basically, we’ll give your customer a free monitor (a $165 value) just for ordering a Quadro display. Heck, they were probably going to order it anyway, but now they’ll feel some extra love from you and Classic.

If your client wants to order additional monitors, to match the look and feel of the free one, that’s cool. We’ll have them available at a slight markup over cost to cover freight and handling ($165 wholesale). And before you ask, because I know you will, the monitor does not fit in the existing roto-molded case (size-wise). Should your client want a separate case for the monitor, please let us know. We know of several options, including shipping it in the existing manufacturer packaging.

Click Here to download the jpg flyer with all the details.

Finally, we’ve created an unbranded version of the promotional e-broadcast so you can add your logo and contact information. Let me know if you want it.

–Mel White


Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100.

Update — When Your Bucket List and Your Job Converge (8/29/11)

August 28th, 2011 COMMENTS

Kevin's Bucket List Project

Happy Monday to you all. Hope your weekend was good.

Thanks to our wonderful production staff here at Classic and to our Project Manager, Edie Arambula, mine was much less stressful than it certainly could have been. Starting on Friday, I began an annual endurance/idiotic event called the Hood to Coast: a 200 mile run from Mt. Hood to Seaside on the Oregon Coast. And thanks to our great employees, I did not have to worry about work on my Bucket List Project that shipped while my team and I were running.

The project is on the road and should be at its first stop later today to join up with other materials and goods for the event. Then it moves to its final destination tomorrow. Then setup begins.

I thought I would share some quick shots of a few elements. While it may not look like much yet, once it’s all up, in place and fully loaded with the clients own treasured memorabilia it will be outstanding for sure!

Link to P5D

Final footprint size will be 50′ x 100′ x 14 ft. tall at its highest. We should be done with setup and installing all the goodies by Friday afternoon. I will post more pictures as we work through the setup.

Have  a great week.

–Kevin Carty

When Your Bucket List and Your Job Converge: Word on the Street — August 15th thru August 19th

August 21st, 2011 COMMENTS
When Your Bucket List and Work Converge

Word on the Street by Kevin Carty

Thursday, August 4 at 1 p.m.

I was returning to the office from a lunchtime doctor’s appointment when I got the call. The call came in on my cell phone and was from one of our newer and most consistent Classic Exhibits Distributors. To be honest, my first thought was, “Oh boy, I hope nothing went wrong on our recent project.” The owner normally doesn’t contact me on my cell. Usually their project management staff works directly with our Customer Service team.

So, I answered the phone. And if I told you that the conversion that ensued blew my mind, it would be the understatement of my life. This call was an offer to personally work on a project that I could never have imagined would ever come across my desk. So much so that I literally told our customer that I had to call him back. Then I immediately called home and told my wife, which was hard because I was seriously hyperventilating.

Now let me be very honest about one thing. Aside from family and close friends, this project touches on something that I am passionate about. And, it’s not just something I have a passing knowledge about. I literally know enough to talk about it for weeks on end.

If it sounds like I am being coy or avoiding telling you what this project is — I am. I will tweet about the project as we begin the install on August 31. But nothing before that. 🙂 Personally, this is the project of a lifetime for me. And I will be eternally grateful to our distributor who brought this to me. It’s just one of those things in life that honestly, they could have not picked a better person to project manage.

I have been spending most of my work and free time thinking about this project since August 4, wanting to make it perfect for the end-user. And it’s not like I or we don’t try to do that on all projects, but truthfully, we all know that every once in a while something comes along that hits so close to home that you find yourself going much further with your efforts than you ever even knew you were capable. Purely out of a desire to truly honor the recipient.

Has this ever happened to you? Have you ever been such a huge admirer of something or someone and then been literally given the opportunity to “memorialize” that person, group, or company? Please share your story. And I will do the same over the next two weeks.

I look forward to hearing your stories when you landed the project of a lifetime.

–Kevin Carty

10 Basic Business Rules in a Broken Economy

August 12th, 2011 11 COMMENTS
10 Business Rules for a Broken Economy

10 Business Rules in a Broken Economy

I Made a Wise Decision This Week

Two weeks ago, I wrote about the federal budget impasse and the inability of Congress and the President to negotiate a reasonable, intelligent, and non-partisan solution to the deficit. No doubt, you have your opinion about the final “deal,” one that is well-reasoned and not influenced by the talking heads and their simple solutions for complex problems sound bites. The market found it unsatisfactory, just as did Standard and Poor’s. For those who haven’t viewed Jon Stewart’s humorous response to the downgrade, I invite you to see it here.

I made a decision this week, akin to the ostrich sticking its head in the sand. I plan to ignore the gyrations of the stock market, the government economic reports, and anyone connected with minute-by-minute analysis on CNBC, Bloomberg, Forbes, Fortune, and WSJ. In addition, the 2012 elections, and any news related to it, are off limits until next summer.

What I’ve learned is that these distractions are not helpful to running a business in our broken economy. They are neither insightful nor enlightening. They are, in fact, counter-productive to working with customers, employees, suppliers, and colleagues and prospering in this uncertain time. It’s time to re-work, re-invent the rules. So, with all humility, here are my “10 Basic Business Rules in a Broken Economy.”

  1. Sales Trends are So Last Year. There’s no such thing as an overall sales trend anymore. Whatever happen in March and April has no bearing on sales trends in August and September. Zero. If anyone tells you the following, “Based on our sales this spring, we expect fall sales to increase by 15 percent,” they are living along the banks of D’Nile.
  2. Average Joe Has to Go. You can’t reform a hardened criminal or an average employee. You hire people for what they know. You fire them for who they are. If they are not moving the bar forward, then cut your losses NOW.
  3. Hunters and Gathers. If you define yourself as one or the other, then you should consider the convenience store business. Slim Jims would be a better career choice. For most of us, we no longer have the luxury of sales specialization. We need account executives that find new customers and cultivate existing ones. Don’t have one skill set or the other? It’s not like learning to play the violin. You can fake it.
  4. The Consultative Approach? Customers don’t want consultants. They want experts. Experts provide proven answers and solid results. Consultants offer advice, which may or may not work. Unless you are an expert in your field and have solid, proven solutions, then you are wasting your customer’s time.
  5. Good Suppliers Matter. Industry supplier relationships matter, if there’s a marketing, sales, and R&D symbiotic relationship. You would be surprised at how often they promote your business whenever they meet with their customers. Be good to them, and they will be good to you.
  6. Common Courtesy and Politeness. Go ahead — blame Twitter, email, voicemail, bad parenting, or high-fructose corn syrup on rudeness in society. Pointing fingers is just another way of not taking responsibility. Being nice doesn’t make you a “Nancy.” It means you respect others. I don’t know about you, but I enjoy working with people who treat me with respect. Do yourself a favor and learn these three powerful phrases:  “Please,” “Thank You,” and “You’re Welcome.” Rinse and repeat.
  7. Management by Walking Around (MBWA). In my humble opinion, the single best management concept to emerge in the past 40 years. It’s too easy to get disconnected from people and your business when you spend the day staring at a computer screen. Even worse, the core values that drive your business get blurred, muddied, or lost when you are not talking to others in casual, unstructured situations.
  8. Margins Matter. Yes sales matter. Yes, costs matter. But, if you obsess about one or the other, you tend to ignore margins. When is the last time you analyzed your margins? Chances are your costs have changed in the past year, but you haven’t factored how those costs affected your margins. Margin creep occurs in every business, particularly in difficult economic times. Then when sales improve, you’re scratching your head why your bottom line hasn’t improved.
  9. Vacation. Have you ever wondered why you are at your best after a vacation? Your brain needs a break. It needs to clear the rust away, just like a hot water tank, which will last longer and heat faster if you drained it several times a year. You need to flush the mental sediment to be at your best. One more thing . . . if your office can’t survive a week or two without you, then here’s something you need to understand. You suck at managing people. Good managers have good employees who can manage their workload.
  10. The 2012 Elections. The 2012 elections will have no bearing on whether your business is successful this year. Quit blaming Congress, the President, some government agency, or the teacher’s union. Turn off the TV, turn the radio to a music station, and pick up a good mystery novel. I guarantee that you’ll make smarter decisions over the next twelve months.

What did I miss? What rules do you live by in this broken economy? Please share. And be polite. 😉

–Mel White


Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100.

The Greenbuild International Conference and Expo

August 5th, 2011 1 COMMENT
Greenbuild International Show

Greenbuild 2010

Using GREEN to Grow Businesses

The Greenbuild International Conference & Expo is right around the corner, taking place in Toronto, ON from October 4-7. For those who have never been, the show is spectacular, filled with some of the most innovative sustainable products that you will ever see.

The Greenbuild Expo exemplifies the idea of utilizing GREEN to grow businesses. The show provides an unrivaled opportunity to learn about the latest innovations, explore new products and exchange ideas with other professionals. The 3-day event also includes numerous educational seminars and workshops, and is the four-time winner of Tradeshow Week’s Fastest 50 growing trade shows in the U.S.  Last year, in Chicago, IL, the event drew nearly 40,000 attendees and over 1,000 exhibiting companies.

Greenbuild’s attendee base is large, diverse, and geographically distributed. In 2010, the show welcomed attendees from 114 countries, many of which were high-level decision makers.  This year, as the show moves to Toronto, the international intrigue only expects to rise.

Eco-Systems Sustainable Exhibits prepares for this event months in advance, expecting a spike in sales and RFP’s. Although Eco-Systems is not “officially” affiliated with Greenbuild, many exhibitors are drawn to our line of sustainable displays. Last year, Eco-Systems built over 35 exhibits that were displayed at the show. Some of the materials used in the construction of these exhibits include:

  • Recycled Aluminum Extrusion
  • Graphics made from 100% Recycled Soda Bottles
  • LED Energy Efficient Lights
  • Biodegradable Infill and Graphic Panels
  • Bamboo Shelves and Cabinetry
  • And much more . . .

See examples of our Sustainable Exhibits Here:

Textured Coatings of America Inc. purchased a 20′ x 20′ Eco-Systems exhibit for the Greenbuild Show last year. President and CEO Jay Haines had this to say:

“I think it’s one of the greenest booths here, and we’re extremely happy to showcase it at the Greenbuild Show.”

For more information about the Greenbuild International Conference and Expo, please visit the website:

Greenbuild International 2010

Greenbuild International 2010

To contact Eco-Systems Sustainable Exhibits regarding exhibit options for Greenbuild or any other show, please contact Eric Albery:

Eric Albery
VP of Marketing & Business Development
Direct: 616.726.6269
Main: 866.463.2611 x 303