What “Budget Portable Displays” Really Means
Buying a budget portable via the Internet is like placing $3000 on 26 Black at the roulette table. You might win… but the odds are not in your favor
9 Ways a Trade Show is Like a Smartphone
You probably don’t consider smartphones and trade shows as having much in common. After all, one is small enough to hold in your hand, and the other is a large attractive display in an exhibit hall. However, you might be surprised at how similar they really are.
How to Convert Trade Show Attendees to Customers
What are the best ways to turn trade show visitors into paying customers? Try the following tips to show off your business in the best light and attract great, loyal customers like bees to honey.
10 Reasons Why I Love Attending Trade Shows
Over the years, I’ve read 100s of articles about why trade shows are important, why exhibit marketing is effective, and why we MUST attend them. They make sense, in the same way that taking vitamins makes sense.
Check the Meter on Your Trade Show Display. It’s Expired!
Several years ago, I wrote “What’s the Expiration Date of Your Trade Show Display?” Has your trade show display reached its expiration date? Here are 20 more clues that time has expired on your exhibit.
Trade Show Games: The 5 Elements of Success
Trade show games are a fun way to get more traffic into your trade show booth. They add an element of play, competition, and excitement that wakes up attendees dulled by trudging down countless trade show aisles. To make your trade show games a success, be sure to follow these 5 Elements of Success:
7 Tips to Working with an Exhibitor Appointed Contractor (EAC)
I am often asked, “Why use a Trade Show Exhibitor Appointed Contractor (EAC)?” For our discussion, let’s focus on companies that set up and take down the exhibits for exhibit houses and exhibitors across the country. These labor service providers offer the expertise necessary to get shows up on time and on budget.
Top 5 Fallacies About Trade Show Exhibit Rentals
Probably nothing has changed more in Trade Show Land than exhibit rentals. What used to look like subsidized housing on the show floor is now indistinguishable from purchase exhibits.
Becoming Bigfoot at EXHIBITORLIVE
“Would you ever consider dressing up as Bigfoot on the show floor to help promote our Believe theme?” Are you kidding me? Did you even have the slightest sense of who you are speaking with? Do you think there is even the slightest chance I might say no? Come on! Dressing up as Bigfoot and walking the show floor for my last show? YES, PLEASE!
Eco-Friendly Giveaway Ideas for Trade Shows
Trade shows and giveaways go together like peanut butter and jelly. Promotional products, as the industry likes to call them, are irresistible when done well. Recently, customers have been asking for eco-friendly or sustainable products.
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The Power of a Branded Trade Show Exhibit: Strategy + Examples
Marketing professionals and exhibit designers know how to create a branded trade show exhibit that attracts traffic to the booth and maximizes the attendee’s experience. It starts with understanding the brand’s identity and creating a detailed strategic plan for the trade show.
Your Complete Trade Show Checklist
When it comes to trade shows, someone has to be the master planner. They don’t have to make every decision, but they do have to own the list, including additions, revisions, and due dates. In other words, someone has to be the adult about your trade show planning.
Don’t Pigeon-hole Portable Trade Show Display Buyers
Choosing a Portable Trade Show Display. It’s easy to pigeon-hole portable display buyers. They want something cheap and easy, and they ignore advice about quality and design.
Trade Show Experiences That Blend Design, Technology, and Storytelling
Discover how to create unforgettable trade show experiences that blend design, storytelling, and technology to captivate your audience.
Holiday Lights! Promotion on Backlit Displays
Santa Loves a...
The (3) Types of Portable Trade Show Displays
No category of displays is more perplexing than portables. Prices, capabilities, and quality vary considerably, and the differences are often opaque. As a result, buyers sometimes make hasty decisions based on attractive renderings, professional websites, and low prices.
Do You Remember Your First Trade Show?
It’s human nature. We ignore the familiar. After a while, the pile of messy papers doesn’t exist and the big coffee stain is invisible. Then, someone comments on it, and we can’t not look at it. Until it disappears — again.
Trade show exhibits are no different and maybe even worse. Do you remember your first show with a brand new display?
The Mobius Strip Approach to Trade Show Marketing
Most of us are creatures of habit. Why change if it’s working? I’ve learned over the years that trade show marketing tends to follow the same, well-traveled road for most companies. Same shows. Similar booths. Little change to the exhibit staffing. Common frustrations year after year.
Are You a Trade Show Gambler? Calculate Your Odds of Success.
Ever wonder why so many trade shows are held in Las Vegas. Hint: It’s not because Donny Osmond and Carrot Top are headliners. It’s gambling. The chance to turn $20 into $1000’s, maybe even millions of dollars, is scary seductive.
Food Trade Shows: Industry Events and Insider Tips
You can’t be an exhibit wallflower at a food trade show and expect to succeed. Food shows are battlegrounds. Smart exhibitors have compelling exhibits with large format graphics, videos, and interactive games all designed to entice you into their booth, sample their products, and learn more about their services.
Before Buying Your Next Trade Show Display
It’s time to buy a trade show display. Unlike lawn mowers, cameras, or smartphones, there’s no Consumer Reports and your experience is limited. So, you do your research on the web, and if you are smart, you consult with a trade show exhibit professional. However, there are questions you won’t ask. How do I know? Because no exhibit manager has ever asked me these questions… and they should.
Trade Show Booth Layout: Ideas That Boost Traffic
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Trade Show & Event Rental Furniture Trends
Kevin Dana from CORT Events shared trade show and event Rental Furniture Trends during an online webinar. His slide deck was the PERFECT example of the expression, “A picture is worth a thousand words.”
Trade Show Product Displays Including Stands, Shelves, & Setup Ideas
For companies with physical products, the ability for clients to see, touch, taste, or smell their products is crucial to their trade show success. For them, “show and tell” isn’t standing in front of a monitor. It’s handing the product to an attendee, inviting them to participate in a demo, and giving them the opportunity to test it right then and there.
Quick Ship and Rapid Rental Trade Show Displays
In Exhibit Design Search, there are (7) Rapid Rentals and (7) Quick Ship designs available. All are packed in portable cases or crates and include (8) 10 x 10 kits and (6) 10 x 20 kits.