Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Classic Exhibits and the Experiential Marketing Summit

Classic Exhibits and the Experiential Marketing Summit

Experiential Marketing Summit (EMS) is one of my favorite events. The content is AMAZING! Brands that come to EMS are not just representative of the best of the best but also come ready to engage with others. At the same time, everything is intimate in size and very accessible. So why doesn’t Classic Exhibits have a booth at EMS? That’s a very fair question. 😊 We Did Exhibit at EMS Classic...

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EXHIBITOR Find It Top 40 Exhibit Builders

EXHIBITOR Find It Top 40 Exhibit Builders

Classic Exhibits was honored by EXHIBITOR Magazine once again. If that sounds like we're ungrateful, nothing could be further from the truth. Here's why... Since 2018, EXHIBITOR has recognized the Top 40 best exhibit producers in the industry. According to Emily Olson, editor of EXHIBITOR magazine, “the competition, now in its eighth year, serves as a sort of Good Housekeeping Seal of Approval...

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Designing Large Format Graphics for Trade Shows

Designing Large Format Graphics for Trade Shows

Most designers rarely design a layout larger than a corporate booklet or perhaps a 20″ x 30″ poster. Designing for large format, like trade show graphics, is actually quite simple once you know the basic steps. And, if you do large format designs on a regular basis, you might find that it is enjoyable. All it takes is a leap of faith… and trust in my advice.

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Summit Graphics PDX — Video Walking Tour

Summit Graphics PDX is not only the print provider for Classic Exhibits projects, but they also work with Classic Distributors and Summit clients throughout the Pacific Northwest.

BannerBug USA Banner Stands are in EDS

Many of you are familiar with BannerBug, but for those who are not, BannerBug stands are 100% manufactured in the USA and are covered by an Unconditional Lifetime Warranty on the hardware. If it fails, regardless of the reason, BannerBug USA will repair or replace it for free, for life.

Crazy Fall Season for Classic Rental Solutions

Thank you for a CRAZY FALL SEASON. We’ve had strong sales, including a record number of AMAZING custom projects. The rental division, Classic Rental Solutions (CRS), saw the largest surge. And that’s not surprising. Exhibit rentals are growing at Classic and throughout the industry.

Sustainability Guidelines Report or Root Canal Surgery

Sustainability is an important topic at Classic Exhibits and to our industry. However, to many folks, if given the choice between reading a report about “green” exhibit practices or getting a root canal without Novocain, they would choose root canal every time.

Apparel Trade Shows: Top Events and Display Tips

Apparel trade shows are unlike any other event. Attendees and exhibitors are there to see the latest trends, and they are there to be seen. How you look and how your apparel trade show booth design looks matters a lot. And yet, no two shows are alike.

Food Trade Shows: Industry Events and Insider Tips

You can’t be an exhibit wallflower at a food trade show and expect to succeed. Food shows are battlegrounds. Smart exhibitors have compelling exhibits with large format graphics, videos, and interactive games all designed to entice you into their booth, sample their products, and learn more about their services.

Rental Island Exhibits with Round Hanging Signs

Big round hanging signs will always attract crowds, like bees to nectar. The rental island designs RE-9196, RE-9197, and RE-9198 all have round hanging signs but in three variations. From a straightforward 16 ft. diameter sign to 16 ft. circles inset with a 12 ft. flat or 3D signs. 

Travel Expo Success: Prep and Exhibit Design Tips

Travel Expos or trade shows are professional events for accommodation companies (like hotels and BNBs), industry experts, and technology providers. Typically, these groups interact to share experiences, exchange knowledge, and learn new skills.

Letter from Jim Shelman, GM of Classic Rental Solutions

In this post, Jim Shelman, the GM of Classic Rental Solutions, shares details about their sales growth. To keep up with the growth, CRS has added staff, significantly increased its inventory, and streamlined its internal processes. CRS currently has 25 FT employees handling orders from Classic Distributor Partners.

ESCA & EDPA Booth Stand Sustainability Guidelines — Part 1

Recently, the Exhibition Services and Contractors Association (ESCA) and the Experiential Designers and Producers Association (EDPA) released a comprehensive report called the Sustainability Guidance for Exhibition Stand Construction. You can read the full document as a flipping book.

What Does Portable Modular Really Mean?

The term “portable modular” is a slippery term. Probably 80-90% of the displays described as “portable modular” are rarely both. Those with both features are often compromised by complexity, poor quality, or the availability of accessories.  

8 Display Stand Options to Showcase Your Products

When it comes to custom display stands, there’s no one-size-fits-all solution. Some exhibitors want counters, tables, and shelves on the trade show aisle, while others encourage attendees to enter the booth space by offering comfortable seating and demo stations.

Quick Ship and Rapid Rental Trade Show Displays

In Exhibit Design Search, there are (7) Rapid Rentals and (7) Quick Ship designs available. All are packed in portable cases or crates and include (8) 10 x 10 kits and (6) 10 x 20 kits.

The Power of Sensory Marketing at Trade Shows

When it comes to smells, tastes, sounds, and all of our senses, we are driven by memories and primal instincts. Sensory marketing is a powerful tool for all types of events —whether it’s a trade show, supermarket, concert, or sporting event.