Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Becoming Bigfoot at EXHIBITORLIVE

Becoming Bigfoot at EXHIBITORLIVE

“Would you ever consider dressing up as Bigfoot on the show floor to help promote our Believe theme?” Are you kidding me? Did you even have the slightest sense of who you are speaking with? Do you think there is even the slightest chance I might say no? Come on! Dressing up as Bigfoot and walking the show floor for my last show? YES, PLEASE!

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Before Buying Your Next Trade Show Display

It’s time to buy a trade show display. Unlike lawn mowers, cameras, or smartphones, there’s no Consumer Reports and your experience is limited. So, you do your research on the web, and if you are smart, you consult with a trade show exhibit professional. However, there are questions you won’t ask. How do I know? Because no exhibit manager has ever asked me these questions… and they should.

Trade Show & Event Rental Furniture Trends

Kevin Dana from CORT Events shared trade show and event Rental Furniture Trends during an online webinar. His slide deck was the PERFECT example of the expression, “A picture is worth a thousand words.”

Trade Show Product Displays Including Stands, Shelves, & Setup Ideas

For companies with physical products, the ability for clients to see, touch, taste, or smell their products is crucial to their trade show success. For them, “show and tell” isn’t standing in front of a monitor. It’s handing the product to an attendee, inviting them to participate in a demo, and giving them the opportunity to test it right then and there.

Quick Ship and Rapid Rental Trade Show Displays

In Exhibit Design Search, there are (7) Rapid Rentals and (7) Quick Ship designs available. All are packed in portable cases or crates and include (8) 10 x 10 kits and (6) 10 x 20 kits.

Island Booth Solutions for 360° Trade Show Impact

At most trade shows, island booths are the rock stars, attracting more foot traffic than inlines. Thankfully, it’s possible to mingle with the “stars” without blowing your marketing budget. In this article, we’ll review the basics of an island booth, the advantages, island design trends, and showcase affordable examples of island booths, both for purchase and to rent. 

Custom Tablecloths for Trade Shows: Options, Examples & Design Tips

Many trade show exhibitors ignore the branding of their tables, like custom tablecloths for trade shows. They default to the white or blue tablecloth supplied by the venue (or nothing at all). But a colorful, branded table throw with a logo can elevate their visibility, especially at smaller shows or events.

Turnkey Booth Options for Trade Show Ease

Most exhibit houses offer complete turnkey services, where they manage not only storage and shipments but many facets of the trade show services. Turnkey services, when put in the hands of exhibit professionals, can pay for itself through lower freight costs, early bird specials, and by preventing ‘surprises’ on the show floor.

8 Ways Trade Show Organizers Can Support Exhibitors

For exhibitors, time is literally money at trade shows – they’ve invested in the opportunity to participate and they’ve had to put a hold on their typical money making activities while away. Even short bursts of wasted time weigh on exhibitors heavily and, in many cases, cloud their opinion of your event overall.

Trade Show Maestro & the Future of the Event Industry

Whether you’re planning your first 10×10 or managing a national program, this tool gives you instant access to the kind of insights that used to take years to learn… or a lot of money to hire. You’ll find help with budget planning, booth design layouts, crafting compelling RFPs

Trend Report: LED Video Wall Panels & Tiles for Trade Shows

Trade show designers have always known that “movement and light” attract attendees. And while backlit fabric graphics transformed exhibition design over the past 10 years, the next evolution is LED video panels, which combine the benefits of light and movement, turning a static exhibit into a dynamic, interactive experience.