Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Classic Exhibits and the Experiential Marketing Summit

Classic Exhibits and the Experiential Marketing Summit

by | Apr 7, 2025 | ,

Experiential Marketing Summit (EMS) is one of my favorite events. The content is AMAZING! Brands that come to EMS are not just representative of the best of the best but also come ready to engage with others. At the same time, everything is intimate in size and very accessible. So why doesn’t Classic Exhibits have a booth at EMS? That’s a very fair question. 😊 We Did Exhibit at EMS Classic...

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Recent Posts

Tariffs, Prices, and the Exhibit Industry

Tariffs, Classic Exhibits, and the Exhibit Industry. Lots of questions, speculation, and intrigue about tariffs. Even if you try to avoid the news, you’re still hearing about tariffs along with inflation.

Booth #339 at EXHIBITORLIVE 2025

Number 339 just happens to be the most highly researched and studied number in our Arabic Numbering System. What you may not know is that Classic Exhibits and “339” have a long and somewhat mysterious relationship. Some think it’s a coincidence. Perhaps even a conspiracy!!

Peek-a-Booth Webcams

Classic Exhibits provides Distributors with live video to review their projects using the Peek-a-Booth webcams. Occasionally, we’re asked about that level of transparency, but we believe it’s important to Classic Distributors (and their clients) to preview their projects. It’s also a reflection of Classic’s Shared Success culture.

Popular Home Trade Shows (& Tips to Stand Out!)

At some point, you have probably attended a local home improvement show where landscapers, contractors, interior designers, and other companies showcase their products and services. Now, imagine these trade shows at a 10x or 20X scale in Las Vegas, Orlando, or Chicago.

Trade Show Booth Selection. An Alternate Approach.

EXHIBITOR Magazine recently published “Space Case,” an informative article about selecting floor space at a trade show. They asked nine exhibit industry experts to share their booth selection strategy based on a show floor plan. See the image above for their selections.

The 40 ft. Inline Exhibit Challenge

Does the size of your exhibit matter? Yes, but perhaps not in the way you think. Let’s say you budgeted for 400 sq. ft., which typically translates into a 20 20 island exhibit. Islands have advantages. They’re usually centrally located. They are surrounded by four aisles.

Mirroring Retail Customer Service: The Best Practices for Trade Shows

At a trade show, booth staff training is often the deciding factor between making a lasting impression or being forgotten. While your sales, marketing, and C-level staff in the booth have excellent customer service skills, they may be unfamiliar with how to maximize their impact in a trade show booth.

Download “Rent or Buy” Unbranded Literature

This week, you can download Rent or Buy unbranded literature. Just add your company branding, then email it to your clients or post it on social media. As you know, Rent or Buy is a hot topic with exhibitors.

8 Trade Show Sustainability Solutions for Exhibitors

Sustainability and trade shows have never been best friends. For years, trade shows and exhibitions have been significant contributors to landfills, especially in parts of the world where “build and burn” was common. Recently, trade show sustainability has gone to the front of the line with industry associations like EDPA and ESCA advocating for significant changes in trade show practices.  

Our Favorite Question, Kinda

We thought we’d share our favorite (and least favorite) question about Classic Exhibits. Oddly enough, they’re the same one.