Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Up Your Game — July 2020 Newsletter

Up Your Game — July 2020 Newsletter

Personal Protection guidelines are starting to unfold for schools, universities, medical facilities, and businesses. We are deep in that mix and know it very well. Currently, we have about twenty schools under our belt, eight banks, and several hospitals.

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Is Your Office Cubicle Safe? Cubicle Height Extenders Offer Additional Protection

Is Your Office Cubicle Safe? Cubicle Height Extenders Offer Additional Protection

Cubicle Height Extenders with Clear Plex If you have an office with cubicles, you have a challenge. As employees return to their desks, they will be expecting additional personal safety. Most cubicles are 4-5 ft high and don't offer enough personal protection. At a minimum, cubicle partitions should be at least 6 ft. high. PlaceLyft Cubicle Height Extenders install in minutes and raise the...

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Our Remodeled Offices. Tour with Kevin Carty

Our Remodeled Offices. Tour with Kevin Carty

The office redesign includes Gravitee modular walls with detachable magnetic/whiteboard panels, tension fabric (backlit and non-backlit), and clear plex inserts. The changes provide greater personal safety since the surfaces can be cleaned or replaced. The upgraded cubicles offer more protection without sacrificing visibility or communication. All the surfaces can be branded.

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25 Classic Exhibits Tips — Day #1

I’m a giver. What can I say? It’s who I am.

In the spirit of Thanksgiving, I thought I’d share 25 “Classic Tips and Insights” over the next week. Five per day. Some you may know. Others probably not. I promise to keep them short, sweet, and easily digestible.

Short and Sweet EDS Video by Tim Patterson

Last week, Tim Patterson, aka the TradeshowGuy, created a three-minute video for his clients showing recent Exhibit Design Search updates. It’s concise, informative, and interesting. The video trifecta. Thought I’d share. Enjoy!

The Future’s So Bright — Reid Sherwood

I wanted to share with you all some news. Reid Sherwood, the Eastern Regional Manager, was offered a wonderful opportunity and is leaving Classic Exhibits on November 4, 2016. He’ll shift gears to the supplier side of the industry.

Gravitee Modular — Stack It High. Watch It Fly.

When I worked in retail, I knew it was the holidays when the corporate buyers would tell us to “Stack It High and Watch It Fly.” We would be told to “merchandise” product displays in the aisles, a no-no at any other time of the year.

Your Exhibit Design Search Updates

Exhibit Design Search is a work in progress where new features are added without fanfare. They just appear. So what’s new in the past three months?

Shared Knowledge University Fall 2016

Get ready. Classic’s Shared Knowledge University is just around the corner, November 14-15. Distributors who have attended SKU, many multiple times, know it’s an immersive two days into all things Classic Exhibits: products, processes, and people.

Contemporary, Affordable Charging Stations for Tradeshows and Events

Contemporary, affordable charging station furniture from Classic Exhibits, including bistro, coffee, and end tables. The tables have LED perimeter lights, laminate counter tops, and (8) USB ports. Add vinyl graphics for unforgettable branding. Perfect for tradeshows, events, or permanent environments like lobbies and lounges.

Event Marketer 2016 FAB 50 Honoree

In addition to this week being busy, it’s also been FABULOUS! Why you ask? Because for the fourth straight year, Classic Exhibits Inc. was honored as an Event Marketer FAB 50. The FAB 50 names the Top 50 Exhibit Fabricators in North America.

Our New Website Home Page

The new home page is beautiful, practical, and efficient. Our previous home page was focused on products and resources. The new site adds secondary layers showing our story, capabilities, and values. Anyone who visits Classic, whether for a tour, product preview, or Shared Knowledge University, realizes that the Classic Story is so much deeper than just our 1400 products.

The Life Cycle of a Portable Hybrid Display

In general, first generation (new) products are introduced with mid-level quality. Meaning, while the materials may be of a higher quality, there are always bugs, features, etc. that lessen the “perceived” value. Those are remedied quickly, and the quality improves. Think first generation smartphones, cars, or footwear.

Trade Show Tips to the Beat of the 2010s

The two biggest mistakes regarding trade shows? People not planning ahead of time, and people not following up once they get home. Some people claim trade shows aren’t worth the cost — but if you don’t continue the relationships you start at shows, you haven’t fulfilled the potential of the show. No wonder some people get so stressed out.