Kevin Schuhl, the Newest Addition to the Classic Design Department

Trade Show Blog

We are excited to welcome Kevin Schuhl to Classic’s Design Department. Kevin brings an eclectic design background to our creative team, which he shares in his bio below.

Kevin Schuhl

schuhlAfter growing up in the chaparral covered hills and valleys of Poway, CA, I attended the University of California at San Diego (UCSD). Four years and one change of major later, I received a BA in Art.

Feeling I needed more practical experience, I began working as a scenic artist at the La Jolla Playhouse.  It was there that I learned much about paint treatments, large scale art projects, and the immense amount of collaboration between different trades required to accomplish those projects successfully. Another quick stint doing similar work for a company focused on corporate events, and I was ready for something new.

I relocated to Chicago in the late nineties, ostensibly for graduate school. While more art school did not work for me, Chicago did. I instead started working with a friend out of our basement studio providing large format printing for photographers and artists. Over the next few years, we garnered larger clients and found we had fallen into a niche designing and fabricating graphics as well as scenic art elements for some nationwide chain restaurants.

When it was clear that a studio of our size would not survive a large economic collapse, I began thinking of ways to continue to merge my love of traditional arts and more modern forms of design and production. I took a job working as a 3D visual designer for an event production company, assisting designers through the modeling and rendering of spaces and decor to be used for large corporate functions, weddings, and festivals alike.

Alas, fifteen years in Chicago becomes cramped, and the wife and I wanted out. We sold the house and moved to Chicago’s older uncle, Milwaukee, WI. There, we learned the ins and outs of ecommerce, creating several online sites for the purpose of selling graphic decor directly to the end- user. While rewarding in its own way, I missed the sense of working with people on larger projects that involved much more than simply what was on the computer screen. I missed the shop.

This led us to Portland this past July, with the caveat that I would be looking to leave the home office in search of other work. Luckily for me, Classic Exhibits had a need for some design help. In my short time here, Classic has been everything that I was hoping to regain in work. Collaboration in a shop with a variety of skilled people. Collaboration with an even larger, unseen audience toward one goal. I look forward to all I will learn across the spectrum that is Classic Exhibits.

When not working, my time is split between music, learning software, painting, furniture making, cooking, playing pinball with my wife, and walking with our dog.

Kevin Schuhl
kschuhl@classicexhibits.com

Filter by Category

Filter by Year

Recent Posts

The Complete Guide to Trade Show Services (Offsite & Onsite)

Onsite trade show services include all services available at the show site. Contractors typically provide these services for show management. Turnkey services are particularly valuable for first-time exhibitors, companies with limited internal resources, or those participating in numerous shows where efficiency and consistency are paramount.

What You Should Know about Trade Show Exhibit Budgeting

Companies should define a workable exhibit marketing budget, one that includes all related costs. However, the line between marketing expenses and exhibit marketing expenses can be somewhat fuzzy. You will want to create a well-defined budget that separates them.

The Top 10 Design Mistakes of Trade Show Graphics

You decided on your new trade show display . . . but you’re not done yet. Now, it’s time to design the graphics. You want AMAZING!. Below are 10 tips to consider when designing your next trade show graphics.

If Puppies Ran Trade Shows and Events

The following are 11 reasons why our lives would be better if puppies ran trade shows and events. To the ferret, goldfish, and lizard owners, you’re on your own.

If Kittens Ran Trade Shows and Events

If kittens ran trade shows and events, experience would be respected, every booth would have toys, two hours naps would be mandatory, and everyone would be cute and adorable. And we would all trust our instincts.

Baseball Terms for the Trade Show Industry

Baseball season is upon us once again. That means it’s time to refresh yourself with our BASEBALL TERMS – CLASSIC STYLE! Whichever team you root for please keep in mind these three non-bendable rules:

“I’ll Know It When I See It” — Every Designer’s Nightmare

For Exhibit and Graphic Designers, delivering a design that meets all the client’s needs — functionally, aesthetically, and fiscally — is the ultimate goal. But . . . that doesn’t mean the process is always flawless. Here are a few “Design Red Flags” from a Designer’s perspective which can delay the process (and increase your design fees).

What You Should Know as a New Exhibit Buyer

For the sake of simplicity, let’s assume that exhibit marketing is a new experience. Exhibit marketing is certainly not rocket science. You don’t need a marketing degree to be successful at exhibit marketing. However, it helps to get advice so you make the right decisions.

10 Tips for Designing Large Format Graphics for Trade Shows

Most designers rarely design a layout larger than a corporate booklet or perhaps a 20″ x 30″ poster. Designing for large format, like trade show graphics, is actually quite simple once you know the basic steps. All it takes is a leap of faith… and trust in my advice.

Trade Shows and the Desire to Change

Are trade shows are relevant? Is there a future for industry trade shows? Are companies willing to spend their valuable marketing dollars building a temporary structure just to attract new customers or meet with existing ones?

Buying a Trade Show Exhibit? Ten “Must Ask” Questions

It’s common to express remorse after a big ticket purchase. Typically when the purchase is infrequent, such as a home, car, or expensive equipment. Buying a trade show exhibit is that type of purchase, especially an inline or island exhibit for a large trade show. .

An Honest Conversation about Trade Show Rentals

Recently, what I thought would be a simple, straight-forward conversation left me scratching my head. I was meeting with exhibit industry colleagues, and the topic turned to rentals. Admittedly, rentals shouldn’t be puzzling. Rentals have exploded at a rate 3 to 4 times faster than exhibit purchases. What surprised me was the perception and the language used to define the exhibit rental landscape.

What’s Your Trade Show Kryptonite?

We shouldn’t but we do. We hope hope hope that the next attendee who walks in our booth is Superman. Not Superman Superman, but the sales equivalent of Superman. Faster to sign a contract than a speeding bullet. More powerful than the VP of Purchasing.

How To Make Your Trade Show Backdrop Stand Out!

Many exhibitors assume a backdrop is a simple two-dimensional graphic along the backwall of an exhibit. But it can be so much more. A backdrop in a 10 x 10 or 10 x 20 booth space doesn’t have to be basic. Modern inline displays come in various shapes, heights, and configurations.