Up Your Game — July 2020 Newsletter

Trade Show Blog

Your PPE Wingman

Personal Protection guidelines are starting to unfold for schools, universities, medical facilities, and businesses. We are deep in that mix and know it very well. Currently, we have about twenty schools under our belt, eight banks, and several hospitals. And the requests are growing exponentially.

PPE is an immediate need for these organizations, and they are desperate for your guidance and expertise. They don’t want tacky acrylic barriers held together with Velcro and unfinished wood. They want attractive, professional solutions.

You can significantly increase your closing percentage by asking us to participate in the call with your client. We’re available, whether you need assistance on product specifications, design, or simply a wingman to close the deal.

PPE Business is Local

From our experience, all PPE business is local. Your greatest asset is leveraging local relationships, personal friendships, and existing clients to find new opportunities. People love doing business with friends, acquaintances and vendors who support them. In most cases, they won’t find or contact you. You have to find them by calling, emailing, or visiting their website or social media pages. 

The planning process has started for schools, churches, banks, museums, retail locations and offices so the timing is ideal. Become the local expert for PPE products. We’re here to help you any way we can.

 

Exhibit Design Search Updates

Whether you call it shifting, pivoting, or evolving, we aren’t standing still. There are Five New Galleries in EDS: 

  1. PlaceLyft Office Systems:  Modular Personal Protection Office Solutions
  2. Hand Sanitizer Stands: Heavy-Duty Stand Tough™ Sanitizer Stands
  3. Safety Dividers: Customizable Aluminum and Acrylic/Sintra Partitions
  4. Office/Retail Lightboxes: SuperNova LED Lightboxes
  5. Interactive Displays: In Partnership with Blue Pony

New Rental Savings

Jim Shelman and his team have made extensive updates to the (3) Rental Galleries. New designs, more details, and even a SALE.

The designs include SuperNova lightboxes, Gravitee inlines and islands, and even promotional prices on our newest portable system, Symphony. We expect rentals, especially customized rentals, to be active once trade show return as exhibitors choose smaller and more affordable options.

See all 12 Rental Designs on sale in Exhibit Design Search.

Join Us at the Together Again Expo in Orlando on July 24

Kevin, Jen, and Katina will be in Orlando on July 24 for the Together Again Expo. In booth #400, a 10 x 20 Symphony and Gravitee Display, along with examples of our Hand Sanitzer Stands. They are planning several live broadcasts.

No need to preregister. All are invited! Save the links below!

Pre-Show: Thursday, July 23 | Noon EST / 9 am PST
https://lnkd.in/gEJxVdS

Show Day: Friday, July 24 | Noon EST / 9 am PST
https://lnkd.in/gzeKMzv

If you are attending the event in Orlando, please stop by and visit them while adhering to mask and social distancing protocols. 

The show organizers have virtual training and panel sessions planned as well. You will need to register if you want to attend any of those activities. Fingers crossed that it sends the right message that the trade show industry can be active and responsible.

Employment Love Connection

Displaced? Furloughed? Laid off? We would like to help if possible. As a national manufacturer with over 200 distributors, we know there are people looking for other great people. That need will be even greater in the coming months.

Let us know if we can make any employment love connections. We would love to assist. Reach out to Jen LaBruzza, Harold Mintz, or Tom Beard.

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Recent Posts

Symphony Portable Modular PERFECTION!

Symphony is often described as a portable display, which is mostly true. It assembles without tools and ships in roto-molded cases, both features of portable systems. But the Symphony Portable Modular System is much more.

Six Reasons to Blog in 202X

With the proliferation of video, blogging may seem quaint, even old fashion. And yet, we continue to post blogs 4-6 times per month. So, I asked Kris Asleson, the chief strategist at Flyrise (our SEO partner), why blogging is still important.

What is a Trade Show? A Guide for New Exhibitors.

What is a trade show? Trade Show, as a term, is often used interchangeably with other similar words like conventions, exhibitions, conferences, trade fairs, symposiums, and expos. And while they are similar, trade shows, and in particular professional trade shows, have a specific definition. 

The Complete Guide to Trade Show Services (Offsite & Onsite)

Onsite trade show services include all services available at the show site. Contractors typically provide these services for show management. Turnkey services are particularly valuable for first-time exhibitors, companies with limited internal resources, or those participating in numerous shows where efficiency and consistency are paramount.

What You Should Know about Trade Show Exhibit Budgeting

Companies should define a workable exhibit marketing budget, one that includes all related costs. However, the line between marketing expenses and exhibit marketing expenses can be somewhat fuzzy. You will want to create a well-defined budget that separates them.

The Top 10 Design Mistakes of Trade Show Graphics

You decided on your new trade show display . . . but you’re not done yet. Now, it’s time to design the graphics. You want AMAZING!. Below are 10 tips to consider when designing your next trade show graphics.

If Puppies Ran Trade Shows and Events

The following are 11 reasons why our lives would be better if puppies ran trade shows and events. To the ferret, goldfish, and lizard owners, you’re on your own.

If Kittens Ran Trade Shows and Events

If kittens ran trade shows and events, experience would be respected, every booth would have toys, two hours naps would be mandatory, and everyone would be cute and adorable. And we would all trust our instincts.

Baseball Terms for the Trade Show Industry

Baseball season is upon us once again. That means it’s time to refresh yourself with our BASEBALL TERMS – CLASSIC STYLE! Whichever team you root for please keep in mind these three non-bendable rules:

“I’ll Know It When I See It” — Every Designer’s Nightmare

For Exhibit and Graphic Designers, delivering a design that meets all the client’s needs — functionally, aesthetically, and fiscally — is the ultimate goal. But . . . that doesn’t mean the process is always flawless. Here are a few “Design Red Flags” from a Designer’s perspective which can delay the process (and increase your design fees).

Trade Show Staffing: Assembling the Perfect Team

Who should be there? That’s easy. Bring employees who know the products or services, who have charismatic people skills, who are personally invested in results, and who participate in pre-show planning or post-show implementation.

What You Should Know as a New Exhibit Buyer

For the sake of simplicity, let’s assume that exhibit marketing is a new experience. Exhibit marketing is certainly not rocket science. You don’t need a marketing degree to be successful at exhibit marketing. However, it helps to get advice so you make the right decisions.