Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Will COVID End “Build & Burn” Exhibits and Events?

Will COVID End “Build & Burn” Exhibits and Events?

By Al Mercuro, Senior Account Director, Genesis Exhibits What is Build and Burn? In recent years there has been a movement toward minimizing waste in the exhibit and event industry, from minimizing printed materials to laying down carpet tiles that can be re-used. Nancy Zavada founder and president of MeetGreen, was thinking outside the box when she found a way to donate graphic murals from the...

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Removing Tariffs is the Key to Economic Relief

Removing Tariffs is the Key to Economic Relief

By Rob Cohen & Dasher Lowe & Kevin Carty The following is from an opinion article in the Washington Examiner. Reestablishing Economic Security President Biden took office last month and was tasked with bolstering an economy that has struggled with the devastating effects of the coronavirus pandemic for almost a year. With millions of people still unemployed due to the...

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6 Questions with Harold Mintz

6 Questions with Harold Mintz

Reprinted by permission. Original post 7/31/2015 by Optima Graphics. "Before I finished reading the first answer, I was grinning as I realized how much fun it was working with Harold. You can hear his voice as he tells it the way it was. By the answer to the sixth question, I was laughing out loud for real. I hope you enjoy it as much as I did." -- Gary Camarato 1. Tradeshow industry lore...

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Recent Posts

Introducing the Gravitee One-Step Modular Meeting Pods

Introducing the Gravitee Modular Meeting Pods. The Pods come in three configurations:  oval, square/rectangle, and trapezoid. Attaching graphics, either direct print or fabric, is a snap and assembly requires neither tools or loose parts.

”s FREE)

So how do you predict your trade show material handling expense? Use our handy Drayage Calculator.

The World of SEG (As I See It)

Excellent history of the introduction and evolution of Silicone Edge Graphics (SEG) by Dave Brown from Optima Graphics.

| Fall 2018

November in Portland, OR. Overcast. Rainy. Brisk. Nine games into the Portland Trail Blazers schedule. And, if you believe Kevin, the U of O Ducks football team is undefeated and headed to a national championship. Sounds like the ideal time to visit the Rose City for Shared Knowledge University. 

| Video with Kevin Carty

We developed a lightbox. But not just any lightbox, one 2″ deep with all the wonderful features of the Gravitee One Step System such as no loose parts and no tool assembly.

Before the Show Opens. After the Show Closes.

Even if you maximize your pre- and post-show planning, it’s possible to miss potential sales because your trade show planning didn’t include right before the show opens and right after the show closes. Every day.

How to Convert Trade Show Visitors to Customers

What are the best ways to turn trade show visitors into paying customers? Try the following tips to show off your business in the best light and attract great, loyal customers like bees to honey.

Gravitee One-Step Modular System vs. The Holes

Unlike most existing modular wall systems, Gravitee doesn’t rely on loose bullet connectors to attach panels, either vertically or horizontally. Instead, Gravitee connectors are built into the panels so it assembles faster and with fewer parts and pieces.

7 Tips to Working with an Exhibitor Appointed Contractor (EAC)

I am often asked, “Why use a Trade Show Exhibitor Appointed Contractor (EAC)?” For our discussion, let’s focus on companies that set up and take down the exhibits for exhibit houses and exhibitors across the country. These labor service providers offer the expertise necessary to get shows up on time and on budget.

Stephanie L’Herault, Designer for Eco-Systems Sustainable Exhibits

Eco-Systems Sustainable Exhibits welcomes Stephanie L’Herault to the Eco Design team. Stephanie works directly with Eco Distributors on exhibit and environment design projects and then with internal project managers, detailers, and production specialists to turn those 3D concepts into reality. We asked her to share a short bio about her personal life and professional background.

How to Make Your Itsy-Bitsy Company Look Like a Really BIG Company

Let’s say you have a small company. But you want it to appear bigger because bigger is better, right? How do potential customers perceive you when they see your website? What clues do you leave that tell your story and let customers know you are big enough to handle their business, yet still small enough to build a good working relationship?