Trade Show TalesBlog

Word on the Street — February 8th thru February 12th

February 14th, 2010 1 COMMENT
Word on the Street by Kevin Carty

Word on the Street by Kevin Carty

Road Warrior Stories

Many of us travel a lot for our jobs. And by a lot, I mean up to half the year. My wife tells anyone who will listen that I’m on the road four months a year. I don’t know if it’s quite that bad, but I do travel frequently, whether it’s just for a night or for a week visiting distributors in the Midwest, South, or East Coast.

If you travel, there are going to be mishaps, adventures, unexpected situations, and unusual people and places. Sometimes I think we travel just to rehash our interesting stories and to experience new ones. So this week I’d like to hear your stories. I know you have some doozies because you’ve shared them with me in the past. Let’s hear your funniest, weirdest, and most poignant stories from your years of traveling.

For me, there are too many for one blog posting. And, there are those stories that can’t be told in mixed company. 🙂

I’ll get the ball rolling.

Several years ago I was in Atlanta for business. After Atlanta, I was flying to Ft. Lauderdale for a couple of appointments just as Hurricane Ivan, which had just hit Florida, was making its way north. At this point, it was just a tropical storm, and I was pretty sure my flight would be canceled, but I decided to head to the airport just in case.

We boarded the flight and got in line on the tarmac. After sitting on the tarmac for about two hours and hearing several updates from the Captain leading us to believe that the flight would be canceled,  he came on one last time and said, “Well folks, even I am surprised by what I am about to say. We are next in line for takeoff. I am expecting a pretty bumping assent.” Not exactly the most reassuring comment.

The Best Ride Ever!

The Best Ride Ever!

It was at that point that I looked across the aisle and saw a five year old boy. We lifted off, heading directly into the storm. Now here’s where it gets really interesting. This was one of those 60 minute blocks of time that a person NEVER forgets. The plane was bouncing up and down, and left and right so much that it actually hurt. I was sweating profusely. I looked around and saw people openly praying and crying. Yet, when I looked at the five year old boy across the aisle from me, he was laughing hysterically and clapping his hands. This terrifying flight was to this little boy the best amusement ride ever. Instantly, I calmed down and found myself laughing along with the little boy.

The second story is along the same lines.

I was returning from a business trip to France a few weeks after 9/11. My flight from France to Dallas was very long and delayed. After landing in Dallas, I realized that I had only 45 minutes to make my connecting flight to Portland. Thanks to the help of the flight attendant, I was the first one off the plane, and I immediately began to run . . .  only to be stopped by a soldier with a machine gun. He told me I needed to walk. So I began speed walking.

Now, I have a deal with my wife. I always call or text between flights so that she knows I am OK. However, my phone was dead, and I didn’t have time to use a pay phone. After I went through security at the domestic terminal, I realized I was probably going to miss my flight, but when I got to the gate, I was shocked to see the plane still there.

The gate agent told me they had already given my seat away. However, because of my status with American Airlines, she said she could get my seat back. I said OK, reluctantly, not totally certain what would happen next. Now don’t hate me, but they went on the plane and broke the news to the poor guy who had been given my seat. He was not happy. If looks could kill, I would have been dead.

air-turbulence-flyingI boarded and we took off. About 30 minutes into the flight, the Captain came on the PA and told us that we were going to be flying into a thunderstorm. No worries, “been there done that” I thought. The storm was really bad over the Rockies, so bad that at one point we bounced so hard that my water bottle flew from my tray table and hit the luggage compartment. It was then my mind went to work!

All I could think about was the ensuing news story in Portland, “Local Man Dies on Flight after Taking Seat from Another Passenger” . . . or the one from Dallas, “Man and His Family Feel Lucky that He was Pulled off the Flight that Crashed.”

Well, we arrived safe and sound. Once I was off the plane, I hit a pay phone to call my wife. She was not happy. It turns out she had called the airline to see if I made my flight. American had not changed the passenger list, so they told her I was not on the flight. For all she knew, I was still in Dallas and for some reason not calling her.

Anyway, after reading what I just wrote, I realize that I’ve only shared “bad” experiences. Don’t get me wrong, I have had a lot of great ones as well. Just ask me about the “Yip Yip Woman”?

So tell me, what are some of your Road Warrior Stories?

I would love to hear them.

Please share your comments via the blog comment section.

–Kevin Carty

http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

Word on the Street — February 1st thru February 5th

February 6th, 2010 3 COMMENTS
Word on the Street by Kevin Carty

Word on the Street by Kevin Carty

The Best “Pre-Show Marketing” I Have Ever Seen

After 15 years in the trade show industry, I don’t consider myself an expert, but I am a pretty good judge of certain things — like pre-show marketing.

In late December and early January, I witnessed one of the very best ever. It was created and implemented by Griffin Technology, an aftermarket accessory provider for iPods, iPhones, Blackberrys, and the upcoming iPad. And it was implemented specifically to generate buzz and traffic for their booth at CES 2010.

The Griffin Team clearly put a lot of thought and effort into making this happen, including tapping into two of the most prevalent mediums in our society today: Social Media and Reality Television.

Griffin Pre-show Marketing

Griffin Pre-show Marketing

The Griffin team created the website www.cesbound.com. It was a Griffin Technology meets The Real World experiment. Griffin employees would travel from their home office in Nashville, Tennessee to Las Vegas for CES. All the while, they would document their road trip via social media sites like Twitter.

To start, they acquired a beat-up old VW Bus and started “tweeting” and posting YouTube videos as they restored the van to look like a Griffin marketing piece on wheels. Then, they totally outfitted the van with Griffin products so they could “stay connected” on their journey. Product placement in action!

Equipped with a loyal following on Twitter and YouTube, they set out to drive from Tennessee to Vegas for CES minus all the gratuitous interpersonal crap you expect from reality television shows. Much to the contrary. It was a small group of employees on an adventure that would end up creating an unbelievable buzz at CES 2010.

I will not spoil the whole story, because you really need to go back and follow it for yourself. Whether it was the highlights from national monuments like the Alamo or the Grand Canyon, or simple stuff like stopping for some chow at Popeye’s along the way, or the Mexican Wresting Mask that made several appearances, CES attendees followed them religiously, always checking to see the latest video, photo, or blog posts.

Griffin Technology CES 2010

Griffin Technology CES 2010

All of this concluded with them driving the VW Bus onto the show floor  and placing it in their booth along side their two-story exhibit. I would be remiss if I did not mention that Classic Exhibits Rentals provided them with their exhibit. The project came to us from Carol Larimore and the team from Tradeshow Stop in Nashville. The final exhibit was spectacular! Evidence of the thought and care put into the project by Carol and her team. See the photos in P5D by clicking on the photo.

In the end, when CES 2010 opened the first day, Griffin was swamped with people who had been following them along the way. These were people who had been entertained not only by the personalities of the employees that embarked on the trip, but also by the product used during the trip.

The show was an enormous success for Griffin. And in the end, those of us who have ever taken a road trip of any length know that the overall expense must have been a fraction of what it would have been through traditional advertising and pre-show marketing.

It was a true example of thinking way outside the box.

Let me know what you think. What are some truly “unique” pre-show marketing plans you have seen implemented. Both good and bad.

Please share your comments via the blog comment section and have a safe and restful weekend!

–Kevin Carty

http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

Classic Exhibits, ClassicMODUL, and EXHIBITOR2010

February 4th, 2010 COMMENTS
EXHIBITOR 2010

EXHIBITOR 2010 in Las Vegas

In case you were wondering, we will be in Las Vegas at EXHIBITOR2010 from March 15-17. You can find us at booth #929, a 20′ x 30′ island. Just turn left once you enter the hall and look for the large pinwheel hanging sign with the distinctive (and always attractive) Classic logo.

We will have multiple workstations in the booth so you can explore our extensive product line. The sweet spot for Classic the past twelve months has been our affordable portable hybrid exhibits such as Perfect 10, Magellan, and Sacagawea. You’ll also see our new line of Segue Silicone Edge Graphic (SEG) aluminum extrusion profiles. No one has a larger assortment of SEG solutions than Classic, and no other exhibit builder has our expertise in shaping and bending metal. Not to brag, but we’re pretty darn good at it!

And, if you like the booth, it’s for rent. It’s one of the many island and inline displays in our extensive rental inventory.

For Classic and ClassicMODUL Distributors:

las-vegas-and-classicThe booth this year will include a semi-private conference room so if you would like to schedule a meeting with Kevin, Mel, Reid, or Jim Shelman during show hours, please let us know. Obviously, we are very happy to meet with you in the booth or before or after show hours. After all, we’re there for you . . . and the food and the drinks and the Vegas nightlight. But mostly for you.

You are also invited to our hospitality suite on Tuesday. The suite will open shortly after the show closes that day. Stop by the booth, and we’ll let you know the room number at Mandalay Bay. The suite is always an excellent opportunity to spend time with your industry friends and meet new people. And, it’s just about the only place in Vegas where you can get a free drink and not gamble.

We look forward to seeing you in about a month. And remember, the more you purchase from Classic and ClassicMODUL over the next 30 days, the larger the drink we’ll pour you. Don’t make us serve you wine in a thimble.

See you there!

Word on the Street — January 25th thru January 29th

January 31st, 2010 COMMENTS

Word on the Street by Kevin Carty

Word on the Street by Kevin Carty

Presentation Surprises!

Let’s face it . . . it has happened to all of us.

  1. Your shipment of samples is lost by UPS or FedEx. Or, if they are packed with your luggage, your luggage arrives in Dallas but you are in Pittsburgh and on your way to Baltimore.
  2. Your presentation files are corrupted.
  3. You stop by just to “see how things are going.” It’s supposed to be a casual meeting with the “team” only to discover that the “team” is an audience of 30 people expecting a full-blown presentation.
  4. You go into a meeting planning to present one thing, only to find out that the audience is expecting something entirely different.
  5. Take your pick:  Your laptop crashes. The projector blows a bulb. The internet connection is down or is so slow that you start talking in single Slow-Mo syllables as each page loads.

The list could go on forever.

So what do you do? Here are a couple quick things that can help . . .

  1. I always have a copy of my presentation and website on a thumb drive. That way if either 2, 4 or 5 happen, you can react quickly and have something to show your audience. If you are like me and you travel a lot, you know that things get lost. Last year alone, this happen to me four times! What saved me was the ability to pull up images and a static version of our website off a thumb drive. This allows you to present, even if you do not have your samples or your laptop. You can drop the thumb drive into any machine and you are off and running.
  2. Always have at least 2 or 3 presentations available. Call them “canned” or whatever, but they are presentations that you can always fall back on in an emergency.

Last year I was set to present to a large group about doing business with Classic. For about two years, we had worked with a few folks within the business, but this was my opportunity to show the entire staff our capabilities. I was psyched, since this represented a potentially large account.

So I arrived and set up my laptop and projector, got all my samples out and placed them around the room, and then the staff arrived. I started with the history of the company, and iust as I was about to talk about the product lines and capabilities, one of the Senior Executives raised his hand and said,  “Kevin, I don’t mean to interrupt, but everyone here has a solid understanding of all that Classic can do from the purchase side of things. We held a separate meeting last week just to cover that. What we really wanted to learn about today was your Rental Program. Can you take the hour and get us educated on that specifically?”

Initially, to be honest, I was a little disappointed. I was ready to WOW them with the Classic pitch. And, I was a little irritated that no one had informed me that the meeting was to focus on rentals. But then I remembered that I had a presentation on my laptop that was just for rentals. In no time, I pulled up that PowerPoint and spent the h next hour covering exactly what they wanted to hear from me.

How about you? What do you do when the game changes at the drop of a hat?

Please share your comments via the blog comment section and have a safe and restful weekend!

–Kevin Carty

http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

Word on the Street — January 18th thru January 22nd

January 24th, 2010 2 COMMENTS
Word on the Street by Kevin Carty

Word on the Street by Kevin Carty

Don’t Take Yourself Too Seriously!

Those who know me, know that I don’t take myself too seriously. The same can be said about Classic Exhibits. Just look at our recent contestFind Reid’s Head.” Clearly, we are laughing at ourselves while making a point about Exhibit Design Search. And it’s not just about picking on Reid. 🙂 While he’s a great sport about these sorts of things, so are the rest of us. Need I remind you of the AeroMan campaign several years ago. You remember, the one where I was portrayed as a cartoon superhero — Defender of Hanging Signs and Lightweight Tabletops. Sheesh!

(Still looking for Reid’s Head in Exhibit Design Search? There’s a hint in the first paragraph.)

That said, you also know we are very serious about what we do. We take our responsibility as a designer, builder, and marketer of portable, modular, and hybrid exhibits very seriously. We are dedicated to you and to your customers. But balance, just as in our personal lives, is the key to a successful work life. After all, we spend at least one-third of our lives at work or working, another third sleeping, and the remainder doing what we love in our personal lives. So our attitude, which is probably no different than yours, is that we might as well have fun when we’re at work.

AeroMan -- Defender of Hanging Signs

AeroMan -- Defender of Hanging Signs

Personally and professionally, I have no desire to be a stiff. Sorry, but that’s how I would characterize it. If I am going to spend 50-60 hours a week working, then I am going to have fun and enjoy what I do. Too many companies in this business see themselves as “corporate.”  They may have a party once a year, but otherwise they are paragons of control, aloofness, and authority. When they speak, you listen . . . silently. Laughter, silliness, and parody are not part of their Corporate Culture — especially when it comes to their interaction with distributors.

We believe that our relationship should be based on Who We Are. Does that mean that we sometimes “cross the line”? Sometimes. But it’s a risk that applies to everything we do. Without that willingness to “cross the line” there wouldn’t be Perfect 10, Magellan, Sacagawea, or the countless other designs that have defined Classic in recent years. Without that willingness to expose ourselves, there wouldn’t be Past Five Days, Exhibit Design Search, Design Monday, and the Trade Show Tales blog.

I take a lot of pride in what we do, and I often hear you comment about how easy it is to work with Classic. You tell us “we’re flexible, we’re accommodating, we’re receptive. That tells me we’re not a bunch of stiffs. It also tells me that we see each request as a chance to solve your unique display challenge and not force it into a neatly defined Classic box. Now I could be wrong here, but I firmly believe that our willingness not to take ourselves too seriously, means in some odd way, that we take your projects very, very seriously. While I don’t expect to see that rule in a Tom Peters’ management book, it works for us.

But that’s just me. What about you?

Please share your comments via the blog comment section and have a safe and restful weekend!

–Kevin Carty

http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a