| February 2020

Trade Show Blog

EuroShop 2020

EuroShop 2020

In Dusseldorf at EuroShop? Kevin Carty and Katina Rigall Zipay are there too. They will be walking the floor and connecting with colleagues at the EDPA booth, along with meeting our European partners in Germany and France. And, if all goes as planned, they will share photos and their reactions in several blog posts and on Instagram. See Photos #1, Photos #2, and Photos #3.

Feel free to contact Kevin or Katina if you would like to chat with them while they’re at EuroShop. Or just arrange to meet them in the mannequin hall, the creepiest hall at EuroShop.

EXHIBITORLIVE 2020

EXHIBITORLIVE 2020

Do you remember when EXHIBITOR announced the 2020 date for EXHIBITORLIVE and you were puzzled by the late March date? We were, but now were delighted since it’s crazy busy at Classic Exhibits. That’s not to say, we aren’t checking off our EXHIBITORLIVE tasks. Here are a few things to expect from us.

  • We’ll have two booths this year — #220 (10 x 30) and #242 (10 x 15), both perimeter spaces. There’s a reason for this, which you’ll just have to discover at the show. 😉
  • Classic Exhibits is sponsoring the 2020 Annual Portable Modular Awards. You are invited to attend as our guest. It will be held on Tuesday after show hours. Also, are you STILL voting on the People’s Choice Award? Don’t make us nag!
  • Interested in attending the Women in Exhibitions Breakfast? Contact Katina or register here. Seats are limited so early registration is strongly encouraged.
  • Would you like to schedule a meeting with us at the show? Just let us know. Kevin, Mel, Jim, Katina, Kim, Jen, Harold, and Tom will be in Las Vegas for all or a part of EXHIBITORLIVE.
  • Oh yes… the NEW Symphony Portable Display line is entered in the New Product Showcase. Yea!
  • Still need to register for a free show hall pass? Go to this page and enter Code 4044. There’s no limit so share (and share) away. 

Classic Sales Territories

Classic Exhibits -- National Sales Territories

Beginning in January, we realigned the Sales Territories for Jen LaBruzza, Tom Beard, and Harold Mintz. You can click here to view the map, but in general, Jen, Tom, and Harold cover the following geographic areas:

  • Jen LaBruzza, National Sales Manager: West and Southwest, excluding California
  • Harold Mintz, Regional Sales Manager: California, South, Mid-Atlantic, and Western Canada
  • Tom Beard, Regional Sales Manager: Midwest, Northeast, and Eastern Canada

Past Five Days

Past Five Days

Did you know that Past Five Days, the daily photo gallery, is the second most visited site on the Classic Exhibits website?

Since 2006 (yes, 2006!), we have posted photos of select projects passing through our shop and when possible, linked them to the designs in Exhibit Design Search. We can’t show everything, but we do our best to showcase exciting designs and builds in real time. All thanks to you! Your willingness to allow us to post these photos benefits the entire Classic Exhibits Community.

Don’t forget to tap into P5D as a search tool too. It’s a great place to search for exhibits with “shelves,” “custom charging” solutions, “lightboxes,” and “Gravitee” (for example).

Shared Knowledge University June 15 & 16

Recent Posts

EuroShop 2026 Design Trends

Recently, Kevin Carty and Katina Rigall Zipay from Classic Exhibits attend EuroShop 2026 in Duesseldorf, Germany. While there, they posted two videos of their experience including exhibition design trends like colors, shapes, materials, and lighting

Small Booth Strategies for First-Time Fancy Food Exhibitors

Are you a first-time exhibitor at the Summer Fancy Food Show in NYC? Congratulations! The SFFS is a marathon of tasting, networking, and business deals, open only to qualified members of the food trade. Think retail buyers, distributors, chefs, and the press. Expect to see over 32,000 attendees, 2500 exhibitors, and 180,000 specialty food and beverages on display.

Booth Design Ideas That Help Biotech Brands Stand Out at BIO 2026

Are you an exhibitor or an attendee at BIO? If you’re an exhibitor, you’re probably wondering how individual biotech brands stand out at the BIO International Convention? The key is knowing your audience, creating a comprehensive strategy, and designing a stunning biotech booth design.

Trade Shows are a Journey. Send Sacagawea.

The Sacagawea Portable Hybrid Display is an American-engineered and built system designed for professional exhibitors. It’s meant to last for years, look amazing, and setup fast from the first to the fiftieth show. No compromises.

Introducing the New Classic Website!

Good websites are never fully done. They evolve… and the new Classic website makes changes much easier. So, if “stuff” moves around or we add new features, it’s because we’re antsy about the status quo at Classic Exhibits. Which shouldn’t surprise you.

What Makes a Good Trade Show Booth?

When it comes to creating a good trade show booth, you are in luck. The booth design is the fun part for most exhibitors. You get to work with an exhibit designer who has your trade show goals and budget, along with an understanding of your customers, your culture and your branding. While the question “What makes a good trade show booth?” depends on the exhibitor, there are commonalities to every good trade show exhibit. We’ll explore those similarities in this article.

More Mix & Match Rentals from Classic Rental Solutions

About a month ago, we launched Classic’s Mix & Match Rental Guide as a tool to streamline the rental decision process with a comprehensive set of towers, counters, lightboxes, and kiosks. This “smarter not harder” approach was intended to make your job easier.

Our Membership in the Xperiential Marketplace

Classic Exhibits announces our membership in Xperiential Marketplace (XM), an innovative buying and education group for the exhibit industry. XM was founded by two industry veterans, Jason Weddle and Rob Cohen with a mission to unlock savings, create stronger partnerships, and increase growth.

The Power of a Branded Trade Show Exhibit: Strategy + Examples

Marketing professionals and exhibit designers know how to create a branded trade show exhibit that attracts traffic to the booth and maximizes the attendee’s experience. It starts with understanding the brand’s identity and creating a detailed strategic plan for the trade show.