Trade Show TalesBlog

SKU-Tastic!: Word on the Street — May 18th-May 22nd

May 24th, 2015 COMMENTS
Kevin Carty, VP Classic Exhibits

Kevin Carty, VP Classic Exhibits

Another Fantastic Shared Knowledge University

Last week was not your normal May at Classic Exhibits. Why?

We held our most recent edition of Shared Knowledge University (SKU), Classic’s bi-annual distributor training session.

This SKU was so great that my friend Dave Brown from Optima coined the term “SKU-Tastic!” I wholeheartedly agree.

Like other SKU’s, we had a terrific mix of folks from all over the country, folks who gave their time to learn more about the Classic Family and products. And learn they did. They were engaged during the classroom sessions, and while I always gush a bit over our students, this group as a whole was truly impressive.

As always, there were sessions from our partners — Eco-Systems Sustainable, Optima and Display Supply and Lighting. To our partners…Matt Wish, Dave Brown, Brianna Ziomek and Tom Beard, I can’t begin to thank you all enough for your partnership and your investment in our joint customers via SKU.


We also had a lot of fun… as is always the case at SKU. We are proud of our weird little city and love to show others what makes Portland — Portlandia. 🙂 During this SKU, we visited local food carts for lunch (, an historic old elementary school turned brewery/restaurant/bar/movie theater, and finished with a great evening at Bridgeport, one America’s foundational Craft Breweries.

As we gathered toward the end of SKU, we asked the SKU Graduates for their takeaways. Their responses warmed my heart. Each person mentioned that one of their greatest takeaways was The People at Classic — their devotion, dedication, and care that they clearly have for the Company and for the Distributors they serve daily.

This is the one thing that makes it easy to wake up every day eager to go to work. Sure there are other things but the quality of our team is what drives me. So to the Classic Family, my sincere thanks, not only for all your hard work preparing for Shared Knowledge University but also for your daily commitment to the Shared Success Mission.

To the Graduates, Don’t Forget the PLEDGE. I will be checking in on that. And thank you so so much for your time and dedication. We never forget that it’s your efforts that allows us to put food on our tables each night.

For those distributors who have never attended an SKU, don’t miss your next opportunity, tentatively scheduled for November 9-10. You won’t regret it. Contact Reid Sherwood or Jen LaBruzza for details. Space is always limited.

Have a great Memorial Day weekend and take time to reflect upon those who gave the ultimate sacrifice over the years fighting to help keep our country great.

Be well!



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