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Archive for May 29th, 2015

Top 50 Trends Affecting Trade Shows and Events in 2015

May 29th, 2015 1 COMMENT

GES Trend Tracker 2015_Page_1_editedTrend Tracker Report

GES published their 2015 Trend Tracker Report where they list the Top 50 Trends in Trade Shows and Events. The trends are divided into four categories:  Budgeting and Planning, Marketing, Technology, and Design. It’s short — only six pages if you exclude the GES ad — and it’s worth sharing.

Some Snippets:

1. Enlisting Employees:  Turning to employees to influence and spread messages “within” via social media.

2. High-Tech Rides:  GPS-driven car services to and from events.

3. CEO Accessibility:  CEO’s of major companies are celebrities to most conference attendees. Is it time for a new term– “Buslebrities” or “CEOlebrities?”

4. Wearables and Biometrics:  Leveraging branding on wearables and sending content in real time

5. Leaner But BolderExhibit structures are becoming much more open and inviting. SHOCKING!!

6. Storytelling:  Storytelling is the key to driving emotional connections with jaded and detached attendees.

Download the full report.

–Mel White


Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or