Trade Show TalesBlog

Archive for January 22nd, 2015

A Wish and A Prayer — Trade Show Marketing

January 22nd, 2015 2 COMMENTS

This cartoon, designed by our friends at American Image (, speaks to the “wish and a prayer” marketing approach of most exhibitors. It’s a cautionary tale we can’t repeat enough to our customers. Our thanks to Charles Dugan and Jacob Norris for permission to reprint it.  cartoon-draft

–Mel White


Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or


NETGEAR Showroom Tour at CES 2015

January 22nd, 2015 COMMENTS

This video, produced by NETGEAR, shows their 2015 CES Exhibit. Except for the tables in the hallway in the beginning, it’s entirely a Classic Rental Solutions exhibit. Thanks to Steve Riches at Laguna Displays for sharing and for the order. A pat on the back the the CRS Team. This is a terrific example of how they create customized solutions for Classic Distributors every single day.

For more information about Classic Rental Solutions, contact Jim Shelman (