Exhibit Design Search Boot Camp Webinar — Video Replay
Recently, I conducted two Exhibit Design Search webinars via Go To Webinar. Below is one of those recorded sessions for anyone unable to attend the live event, or simply for any Classic Distributor who wants a better understand of how to navigate EDS quickly and efficiently. Become an EDS Warrior! In this one-hour Exhibit Design Search Boot Camp, you'll learn the essential skills to attack every...
How to Win the Hearts and Minds of Trade Show Attendees
Many exhibitors neglect to create an environment where attendees feel comfortable and want to spend time. Thankfully, it doesn’t have to cost an arm and a leg to win the hearts and minds of potential clients. Feed them. Give them a place to relax. And get them charged up!
Trade Show Installation & Dismantle Tips: Wasting Time = Wasting Money
As your National Trade Show Labor Service Partner, Momentum Management wants to help you save money during your trade show or event installation and dismantle. When it comes to saving money, it comes down to “time used” or “time wasted.”
SEGUE Sunrise Simple Summer Specials
Occam’s Razor states: “The Simplest Solution is Almost Always the Best.” The SEGUE Sunrise Simple Specials. See all 12 portable kits on Exhibit Design Search. Valid until 6/28/19
New Unbranded “Under” Brochures
Did you know that Classic creates unbranded marketing literature as PDFs for our Distributor Partners? One of those is the “Under Sheets” which shows Classic Exhibits designs under certain prices, like Under $6K or $12K.
The Branded and Unbranded Versions of Exhibit Design Search
There’s the Classic version of Exhibit Design Search at www.classicexhibits.com in addition to two unbranded versions: www.exhibit-design-search.com (w/ prices) and www.exhibitdesignsearch.com (w/o prices).
What It’s Like to Rent from Classic Rental Solutions
Renting a trade show exhibit reminds me a twenty-year span where I would go on shopping sprees for business clothes. I always shopped at the same Nordstrom store in Portland, and Pam in the Men’s Suits Department helped me every time. Once I became confident with her guidance and direction, I had no reason to ever consider shopping anywhere else.
Comparing Trade Show Exhibits, Fast Food, and Banner Stands
Many inexperienced exhibitors struggle with their show display options. And who can blame them? Even for hardcore marketing professionals, trade show exhibits can be puzzling and the prices bewildering. Some displays are hundreds of dollars, other thousands, and larger projects easily climb into six figures.
Classic Exhibits — Shared Knowledge University June 20-21
It’s time to register for Classic Exhibits’ semi-annual Distributor Partner Training. The next Shared Knowledge University is June 20-21.
Harold Mintz Joins the Classic Exhibits Family
Classic Exhibits Inc. announces the addition of Harold Mintz to the Classic Family. As a Regional Sales Manager, Harold will work alongside Jen LaBruzza, the National Sales Manager, to enhance and build the Classic Distributor Partner Network throughout North America.
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20 Short and Impactful Years: Word on the Street — July 21st thru July 25th
Back in 1994, specifically in July 1994, I was working the 11 p.m. – 7 a.m. shift throwing overnight freight at a grocery store in Lake Oswego, Oregon. A co-worker/friend of mine had been telling me about this other job working for his dad’s business. One day, seeing that I was growing weary of the job, he asked me if I was interested in coming to talk to his father about an opening. I jumped at the opportunity, if for no other reason than I wanted to see the light of day rather than sleep through it.
A Humbling Lesson About 10 ft. Displays
Over the years, I’ve learned a humbling lesson. There’s safety in numbers when it comes to 10 ft. inline trade show displays. Most exhibitors choose the predictable over the bold, the safe over the dramatic. And while I understand, I also don’t understand. Yes, budget is a factor. Fear too. No one wants to make the wrong decision when purchasing a display.
A Sustainable Partnership that Works — Eco-Systems
Late last week, Eco-Systems took another big step — redesigning their website. For those who have gone through that ordeal, you know how arduous it can at every stage. There are no easy tasks when it comes to website redesign, organization, graphics, and coding.
Custom Table Top Display Video
Charlie Shivel, a project manager in the Customer Service Department, discusses a custom Visionary Designs table top display. This table top was designed by Trina Broten, a Classic Exhibits Designer, to fulfill the specific marketing requirements of a distributor’s client. Charlie does a terrific job of keeping it short, sweet, informal, and informative. Well done Charlie.
NEW Rental Rewards Program
At Classic Rental Solutions, our mission is simple. To produce the highest quality rental exhibits and experiences in the industry. No exceptions.
We stage, inspect, and photograph every order before shipping. We pack the exhibit very carefully. We include staging photos, packing photos, and setup diagrams with every shipment. And we’re available anytime, day, night, and weekends for any questions from your I & D team. We understand that a quick call might save your client an hour or two of extra labor.
Happy (Post) 4th of July!: Word on the Street — June 30th thru July 4th
July is here and it’s off with a BANG! Even in this shortened week, business is booming, and by the looks of the quotes you are sending us, the remainder of the month looks to be busy.
EDPA Foundation Scholarship Fund: Word on the Street — June 23rd thru June 26th
Aside from being on the Board of Directors for the Exhibit Designers and Producers Association (EDPA), I also sit on the EDPA Foundation Scholarship Committee. It’s a committee that I have been apart of for five years and feel very strongly about.
The EDPA Foundation Scholarship Fund was created in 2004 to award scholarships for families of industry members to help pursue a college/university level education. The EDPAF Scholarship Program applications are now being accepted for the 2014-2015 school year.
Recorded Version of the Exhibit Design Search Webinar
Twice a year, we conduct an Exhibit Design Search webinar. The title always changes, but it’s always a Tips, Tricks and Techniques session on how to use EDS more effectively. Typically, I don’t record it because, well, I forget. I’d love to give you a better excuse, but I can’t. This time I remembered.
Does Your Mirror Lie?: Word on the Street — June 16th thru June 20th
We ALL do it. Every morning we look in the mirror. If we are honest, we ask ourselves, “Does what I see in the mirror match what my colleagues, family, and friends see in me?”
Before you think I am going on some sort of Freudian rant, I am not. But, as business professionals, we face this question every day.
Red Diamond Congress (RDC) — July 28-31
The 2014 Red Diamond Congress (RDC), the third annual meeting of the Exhibit & Event Marketers Association, takes place July 28 – 31, 2014 at the Oak Brook Hills Resort in Oak Brook, Illinois. The RDC brings together all of the major players from the exhibit marketing industry to engage in thought leadership, best practice exchanges, and education aligned with business and marketing metrics and strategy.
New SEGUE Sunrise Video (Without All that Yakety Yak): Word on the Street — June 9th thru June 13th
Last week, you saw a video where Mel White discussed the seven features and benefits of the Sacagawea Hybrid system. This week, Katina Rigall, our designer extraordinaire, takes center stage. Katina shows you how to assemble the SEGUE Sunrise, and unlike Mel, she doesn’t need six minutes and all that yakety yak. In 31 seconds she’ll show you why the Sunrise has become our most popular 10 ft. hybrid display under $4000.
Distributor Showroom Special — OTM Portable, Brandable Furniture
Sacagawea Video — 7 Benefits + 1: Word on the Street — June 2nd thru June 6th
What’s the BIG Deal with Sacagawea?
As many of you have come to enjoy, every few weeks we showcase one of the displays passing through Production in a quick video. Sometimes it’s done by the Project Manager who worked on the project. Other times by either Mel or me.
I wanted to share a recent one with you: a) because it answers SO MANY questions about our best-selling hybrid line, and b) because Mel and Jeff (the dude behind the camera) did a terrific job on pulling this video together.
FREE Exhibit Design Search Webinar
Hit the Ground Running this Summer and Fall
On Wednesday, June 25, Classic Exhibits will offer a free Exhibit Design Search Tips, Tricks, and Techniques Webinar. Join us when we cover significant feature updates to EDS since the last EDS session, including an expanded My Gallery, Trade Show Tips, and the new Price Range tool.
If you haven’t attended an EDS webinar, you’ll learn how to streamline your sales and design process and turn prospects into orders. If you have attended an EDS webinar, discover even more features in EDS that will turbocharge your sales.
Mary Ann: Word on the Street — May 26th thru May 30th
hared Knowledge University Graduates Another AMAZING Class!
A little over a week ago, Classic Exhibits held the Spring 2014 session of Shared Knowledge University (SKU). To say that it was our nicest group ever is not an overstatement. IT WAS!