NAB Show Introduces an Updated Pricing Model
Recently, The Trade Show News Network published, NAB Show Eases Exhibitor Pain Points with NAB Show Cares by Lisa Plummer Savas. Let’s review those changes because they are a huge step in the right direction for our industry.
Updated Design Policies — Effective January 2019
Effective January 2019, we will charge for creative exhibit design based on the schedule below. The procedure is meant to be simple and straightforward with a reasonable upfront charge for both purchase and rental designs.
Recent LED Fabric Lightboxes for Trade Shows
It’s “The Unofficial Year of Lightboxes.” Most exhibit orders have LED lights — in a tower, backwall, counter, accent, or stem light. Not all all lightboxes are equal, but what is true is that the fabric, the printing, and the LED lights have gotten better
An Interview with Jim Shelman, GM of Classic Rental Solutions
Every week, Tim Patterson, aka Tradeshow Guy, conducts an interview on his Monday Morning Coffee video/audio broadcast. This week Tim interviewed our own Jim Shelman, the GM of Classic Rental Solutions.
Visual Guide to Trade Show Success
I’m a sucker for a well-designed, informative Infographic, which is why the “Visual Guide to Trade Show Success” from US Event Management caught my attention.
Introducing the Gravitee One-Step Modular Meeting Pods
Introducing the Gravitee Modular Meeting Pods. The Pods come in three configurations: oval, square/rectangle, and trapezoid. Attaching graphics, either direct print or fabric, is a snap and assembly requires neither tools or loose parts.
Convenient Material Handling Calculator
Mention “drayage” or “material handling” to any exhibitor and it’s bound to start a conversation. And not always a pleasant one. So how do you predict your trade show material handling expense? Use our handy Drayage Calculator.
The World of Silicone Edge Graphics (As I See It)
Excellent history of the introduction and evolution of Silicone Edge Graphics (SEG) by Dave Brown. My first exposure to Silicone Edge Graphics (SEG) was in 2002. At the time, we (Optima) were using a foam/rubber gasket to finish fabric graphics.
New Lower Prices on Sacagawea Portable Hybrid Displays
We did our math homework on Sacagawea Portable Hybrid Displays. The margins have gotten better, so we decided to (wait for it!) lower the prices.
Shared Knowledge University — Fall 2018
November in Portland, OR. Overcast. Rainy. Brisk. Nine games into the Portland Trail Blazers schedule. And, if you believe Kevin, the U of O Ducks football team is undefeated and headed to a national championship. Sounds like the ideal time to visit the Rose City for Shared Knowledge University.
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New SEGUE Sunrise Video (Without All that Yakety Yak): Word on the Street — June 9th thru June 13th
Last week, you saw a video where Mel White discussed the seven features and benefits of the Sacagawea Hybrid system. This week, Katina Rigall, our designer extraordinaire, takes center stage. Katina shows you how to assemble the SEGUE Sunrise, and unlike Mel, she doesn’t need six minutes and all that yakety yak. In 31 seconds she’ll show you why the Sunrise has become our most popular 10 ft. hybrid display under $4000.
Distributor Showroom Special — OTM Portable, Brandable Furniture
Sacagawea Video — 7 Benefits + 1: Word on the Street — June 2nd thru June 6th
What’s the BIG Deal with Sacagawea?
As many of you have come to enjoy, every few weeks we showcase one of the displays passing through Production in a quick video. Sometimes it’s done by the Project Manager who worked on the project. Other times by either Mel or me.
I wanted to share a recent one with you: a) because it answers SO MANY questions about our best-selling hybrid line, and b) because Mel and Jeff (the dude behind the camera) did a terrific job on pulling this video together.
FREE Exhibit Design Search Webinar
Hit the Ground Running this Summer and Fall
On Wednesday, June 25, Classic Exhibits will offer a free Exhibit Design Search Tips, Tricks, and Techniques Webinar. Join us when we cover significant feature updates to EDS since the last EDS session, including an expanded My Gallery, Trade Show Tips, and the new Price Range tool.
If you haven’t attended an EDS webinar, you’ll learn how to streamline your sales and design process and turn prospects into orders. If you have attended an EDS webinar, discover even more features in EDS that will turbocharge your sales.
Mary Ann: Word on the Street — May 26th thru May 30th
hared Knowledge University Graduates Another AMAZING Class!
A little over a week ago, Classic Exhibits held the Spring 2014 session of Shared Knowledge University (SKU). To say that it was our nicest group ever is not an overstatement. IT WAS!
Taking It Up a Notch! — The “Classic Exhibitionists” Run for a Cause
Each year, a group from Classic Exhibits, our vendor partners, and friends raise money for Cancer Research/Awareness.
In the past, we have accomplished this through bike rides ranging from 75 miles – 100 miles. This year we are taking it to a whole new level!! We are going to run 199 miles!
Retail Displays Gallery: Word on the Street — May 19th thru May 23rd
Let me guess . . . you don’t view Classic Exhibits or ClassicMODUL as retail display builders? Quite honestly, I don’t blame you. We don’t design and build cardboard product displays. We never get orders for 1000 merchandising racks. No one comes to us for rounders or rolling clothing racks or 500 pieces of slatwall hardware.
29,363 Miles in 93 Days
I enjoy creating new concepts! It’s what I live for to be honest. All the trips I’ve taken as a representative of Classic Exhibits in 2014 have reinforced that passion: from Dusseldorf for EuroShop in February, to Vegas for EXHIBITOR in March, and now NYC for the FIT Exhibition Design thesis presentations.
Surface 2 & Surface 2 Pro Stands: Word on the Street — May 5th thru May 9th
Up until now, Classic Exhibits has bet heavily on the iPad tablet. You could say we’ve doubled down a few times. And, we’d be lying if we told you that it hasn’t been successful. It’s been crazy (the loading dock is overflowing with orders) successful.
RECENT Exhibit Design Search Updates (see the GIFs)
Your Branded Exhibit Design Search
Nearly every month, we push functional or visual changes to your branded Exhibit Design Search website. Some you may notice. Some you may not.
Do you want to know a secret? I’m a obsessed with EDS (OK, that may be the world’s worst kept secret). And I force Tony, Glenna, and everyone else at Classic Exhibits to share that obsession. If only there was a 10 step program for an EDS addict?
The Classic Exhibits Family is GROWING: Word on the Street — April 28th thru May 2nd
As we continue to grow and fine-tune manufacturing, we recognized the need to fine-tune our Customer Service/Project Management Department as well. Growth presents challenges, and anyone who has experienced rapid sales growth knows, you can wait and react or you can plan and perform.
Trade Show Marketing Success Video (Very Practical Advice!)
Earlier this week, Classic Exhibits hosted the Countdown to Trade Show Success webinar with trade show marketing expert Marlys Arnold. I wish EVERY EXHIBITOR would take 45 minutes and watch it. She presented practical advice about exhibit marketing, graphics, and booth etiquette. If nothing else, start watching at the 29 minute mark, “The 10 Commandments of Booth Staffing.” Excellent advice and spot-on photos of bad and good behavior.
If You Only Have a Hammer . . . : Word on the Street — April 20th thru April 25th
Pointing your finger is almost a rite of passage in sales. It’s always the “other guy” who has a limited set of tools or your competitor who doesn’t listen to the client. Unlike the “other guy,” you would never guide your client toward a product or solution that “just so happens” to fit your product assortment.
Book Download — Super Networking at Events and Tradeshows
A couple of months ago, Tim Patterson, otherwise known as The Tradeshow Guy, wrote a 90 page e-book titled, Super Networking at Tradeshows and Events Using Social Media. He had copies printed and gave them away to friends, industry colleagues, and at trade shows. Classic Exhibits was a sponsor for both the book and the printing.
Reconfigurable Custom Inline Exhibit
All Custom. More Than Modular.
One of the most overused terms in the exhibit industry is “custom modular.” Too often, it means, “At some point in the future if you purchase more components, you can transform this display into another size, but you’re unlikely to do it any time soon.”
However, when done well, it truly means “custom” and “modular.” Here’s an excellent display example, narrated by Charlie Shivel, a project manager at Classic Exhibits.