“Build it and they will come” – All too often, exhibitors embrace this phrase as the beginning, middle, and end of their trade show marketing program. Unfortunately, success at trade shows requires MUCH MUCH MORE. It requires planning – lots and lots of planning...
Recently, I conducted two Exhibit Design Search webinars via Go To Webinar. Below is one of those recorded sessions for anyone unable to attend the live event, or simply for any Classic Distributor who wants a better understand of how to navigate EDS quickly and...
