Exhibit Design Search Boot Camp Webinar — Video Replay
Recently, I conducted two Exhibit Design Search webinars via Go To Webinar. Below is one of those recorded sessions for anyone unable to attend the live event, or simply for any Classic Distributor who wants a better understand of how to navigate EDS quickly and efficiently. Become an EDS Warrior! In this one-hour Exhibit Design Search Boot Camp, you'll learn the essential skills to attack every...
How to Win the Hearts and Minds of Trade Show Attendees
Many exhibitors neglect to create an environment where attendees feel comfortable and want to spend time. Thankfully, it doesn’t have to cost an arm and a leg to win the hearts and minds of potential clients. Feed them. Give them a place to relax. And get them charged up!
Trade Show Installation & Dismantle Tips: Wasting Time = Wasting Money
As your National Trade Show Labor Service Partner, Momentum Management wants to help you save money during your trade show or event installation and dismantle. When it comes to saving money, it comes down to “time used” or “time wasted.”
SEGUE Sunrise Simple Summer Specials
Occam’s Razor states: “The Simplest Solution is Almost Always the Best.” The SEGUE Sunrise Simple Specials. See all 12 portable kits on Exhibit Design Search. Valid until 6/28/19
New Unbranded “Under” Brochures
Did you know that Classic creates unbranded marketing literature as PDFs for our Distributor Partners? One of those is the “Under Sheets” which shows Classic Exhibits designs under certain prices, like Under $6K or $12K.
The Branded and Unbranded Versions of Exhibit Design Search
There’s the Classic version of Exhibit Design Search at www.classicexhibits.com in addition to two unbranded versions: www.exhibit-design-search.com (w/ prices) and www.exhibitdesignsearch.com (w/o prices).
What It’s Like to Rent from Classic Rental Solutions
Renting a trade show exhibit reminds me a twenty-year span where I would go on shopping sprees for business clothes. I always shopped at the same Nordstrom store in Portland, and Pam in the Men’s Suits Department helped me every time. Once I became confident with her guidance and direction, I had no reason to ever consider shopping anywhere else.
Comparing Trade Show Exhibits, Fast Food, and Banner Stands
Many inexperienced exhibitors struggle with their show display options. And who can blame them? Even for hardcore marketing professionals, trade show exhibits can be puzzling and the prices bewildering. Some displays are hundreds of dollars, other thousands, and larger projects easily climb into six figures.
Classic Exhibits — Shared Knowledge University June 20-21
It’s time to register for Classic Exhibits’ semi-annual Distributor Partner Training. The next Shared Knowledge University is June 20-21.
Harold Mintz Joins the Classic Exhibits Family
Classic Exhibits Inc. announces the addition of Harold Mintz to the Classic Family. As a Regional Sales Manager, Harold will work alongside Jen LaBruzza, the National Sales Manager, to enhance and build the Classic Distributor Partner Network throughout North America.
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Why Distributors Enjoy Working with Classic
I’m asked this question a lot. New distributors will say, “What makes doing business with Classic Exhibits different from other manufacturers?” But, before I launch into this, a bit of a warning. I’m writing this from the hospital, hopped up on drugs before I have surgery. I’m in pain but I will be better in a few hours. So allow me a little latitude if this rambles.
Another Great SKU Class : Word on the Street — September 22nd thru September 26th
Last week, thirty trade show professionals descended on Portland, Oregon for Shared Knowledge University. The group was diverse, both in background and geography.
We are proud of every SKU graduating class, but this class was truly exceptional in my opinion. To a person, each and every student came to learn, listen, and participate in the class sessions and hands-on product training. For that, I thank you all. Your engagement across both days was truly over the top.
“Buy” Button on Exhibit Design Search
Nearly nine years ago, we launched Exhibit Design Search (EDS), using OSCommerce. It required each distributor to maintain their EDS site and have an online ecommerce account. For all but a few distributors, it was a disaster. They didn’t have time to maintain their site, and the ecommerce function was superfluous. Rarely, rarely, rarely did anyone buy an exhibit online. So, we changed. We created a Classic-maintained EDS and removed the shopping cart.
CEIR Predict Conference Summary: Word on the Street — September 8th thru September 12th
Kudos to Rachel Wimberly on her comprehensive summation of the CEIR Predict Conference on September 11, 2014 in Chicago. If you did not read it, here is the link to the full article from TSNN.
https://www.tsnn.com/news-blogs/ceir-predict-conference-trade-show-industry-track-positive-growth-20152016
10 Things Bosses Never Tell Employees, But Should: Word on the Street — September 1st thru September 5th
I have been thinking all week about what to write. Several thoughts came to mind, usually influenced by “in the moment circumstances,” but none seemed to hit me just right. Then, a LinkedIn Pulse hit my inbox, one I felt compelled to share.
The Magnificent, Magical Middle of Trade Show Displays
The middle is the sweet spot in trade show displays. I offers customers value, quality, and personalization through design and customization. Classic Exhibits understands the middle market better than any other manufacturer. We design and build mid-priced displays with features, shapes, and quality not found in lesser displays.
197 Miles of Painful Bliss! The Hood to Coast Relay
On August 22, 2014 @ 3:30 a.m. 12 whackos and 2 dedicated drivers woke up to take on a challenge, one that they called FUN. I am one of those whackos — the Chief Whacko if you will.
The event is called Hood to Coast, aka …The Mother of All Relays. It’s an event in which 12 people with two support drivers and two vans run 197 miles from about 6000 feet on Mt. Hood to the beautiful Oregon Coast, Seaside, Oregon to be specific.
Dealing with Conflict. Are You an Elephant?: Word on the Street — August 11th thru August 15th
Is there an elephant in your office? If you don’t see one, it might be YOU!
An observation was recently shared with me. The context was leadership and dealing with conflict, and how leaders handle or don’t handle conflict in the workplace. The speaker said, “Show me the leader that doesn’t confront conflict, and I’ll show you the biggest elephant in the room.”
How Your Eyes Move on a Website [Cool Inforgraphic]
Single Grain designed this excellent infographic that explains:
How our eyes move on a website or blog,
How web design influences eye movement and interaction, and
Proposes tips for creating an effective website design.
Hot Hot Hot!: Word on the Street — August 4th thru August 8th
Summer Business
There is a heat wave in the Pacific NW. I mean HOT . . . at least for us. Mid-80’s to mid-90’s kinda HOT. Which if you have ever lived or visited here, you know we don’t get that very often.
Now for the cheesy segue. All this HOT weather has me thinking we are living in the Islands, and wouldn’t you know it, we are building and quoting A LOT of islands right now.
Vibrant Color and Stunning Contrast Gallery
Several months ago, Glenna Martin, our Graphic Design Manager, created the first Graphic Inspiration Gallery — Graphics that Complement the Display. Glenna pulled 38 Past 5 Days photos to show effective examples of structure and graphics. If you haven’t read her notes, I urge you to review them. You may want to consider directing graphic designers to the galleries if they are unfamiliar with trade show graphics.
RDC Innovation Day — Day 2 Notes
Day 2 (Innovation Day)
It was a day of epiphanies at the Red Diamond Congress about the trade show industry. Bob McClintock, COO of SMG, gave the morning keynote: A New Facility Model: Facility as Service Provider. I know. The title sounds pretty boring, but the topic and the speaker were anything but. SMG manages McCormick Place, the Pennsylvania Convention Center, and 70 other venues.
RDC Innovation Day — Day 1 Notes
I’m in Chicago this week for the E2MA Red Diamond Congress. For those unfamiliar with the Exhibit and Event Marketers Association and the RDC . . .
The E2MA is a community of exhibit and event marketers driven to benchmark the value of face-to face marketing. By facilitating discussions among all industry stakeholders, the E2MA’s Red Diamond Congress develops actionable ideas and solutions that can provide for industry growth and success.
20 Short and Impactful Years: Word on the Street — July 21st thru July 25th
Back in 1994, specifically in July 1994, I was working the 11 p.m. – 7 a.m. shift throwing overnight freight at a grocery store in Lake Oswego, Oregon. A co-worker/friend of mine had been telling me about this other job working for his dad’s business. One day, seeing that I was growing weary of the job, he asked me if I was interested in coming to talk to his father about an opening. I jumped at the opportunity, if for no other reason than I wanted to see the light of day rather than sleep through it.
A Humbling Lesson About 10 ft. Displays
Over the years, I’ve learned a humbling lesson. There’s safety in numbers when it comes to 10 ft. inline trade show displays. Most exhibitors choose the predictable over the bold, the safe over the dramatic. And while I understand, I also don’t understand. Yes, budget is a factor. Fear too. No one wants to make the wrong decision when purchasing a display.