Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Designing a Booth Banner to Attract Visitors

Designing a Booth Banner to Attract Visitors

A booth banner is a type of signage that can be used to draw attention to a booth or display table at an event. Booth banners can be used to provide information, invite attendees to visit a booth, or highlight a product or service. They can be displayed in a variety of ways, including on banner stands or as tabletop banners. 

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Trade Show LED Lighting: Bright Ideas & Examples

Light Emitting Diodes (LED) have transformed trade show exhibits. For the better. Not long ago, LED trade show lighting was a luxury, reserved for expensive island displays or tech companies with unlimited budgets. Now, LED lights are everywhere.

Watermelon Seed Spitting Contest and BBQ Potluck

Classic BBQ and Watermelon Seed Spittin’ Contest. It was a summer day like any other… until it wasn’t. So many questions… “I’ve never done this before. How am I supposed to spit?”

My First Seven Months at Classic Exhibits

It’s hard to believe I’ve been with Classic Exhibits for seven months (although I feel like I’ve been here for years). Thankfully, it’s been a smooth transition and everything that I hoped it would be and more!

Summer Savings on ecoSmart Sustainable Inlines and Islands

EcoSmart Summer Savings. Fifteen years ago, Classic Exhibits made a commitment to sustainable exhibits with ecoSmart Sustainable Displays. Our commitment hasn’t waivered with over 150 eco-friendly islands, inlines, and accessories.

Introducing Symphony Backlit Portable Displays

Introducing Symphony Backlit Portable Displays with three elegant 10 ft. and 20 ft. designs: SYK-1050, SYK-1051, and SYK-2039. All include SEG fabric graphics, LED lattice lights, fabric reflector, and portable roto-molded cases with wheels.

What is a Trade Show? A Guide for New Exhibitors.

What is a trade show? Trade Show, as a term, is often used interchangeably with other similar words like conventions, exhibitions, conferences, trade fairs, symposiums, and expos. And while they are similar, trade shows, and in particular professional trade shows, have a specific definition. 

Trade Show Carpet Tiles: A Buyer’s Guide

Choosing the perfect trade show carpeting tiles. Trade show flooring options are often the last consideration an exhibitor makes about their display. Their first choice is often carpeting or carpet tile. The reasons are obvious.

Download the Gravitee Modular Panel Library

Download the Gravitee Modular Panel Library. From the get go, the Gravitee One-Step Modular Wall System was engineered to be an ideal purchase exhibit system and the backbone of our Classic Rental Solutions inventory. Not just a panels and parts system. We did all the heavy lifting of creating designs for the Classic Distributor Network.

If Hotels Were Run Like Trade Shows

If Hotels Were Run Like Trade Shows. A guest approaches the reception desk at a hotel and says to the desk manager, “Hi. I’d like a room for a week, perhaps longer.”

Trade Show Staffing: Assembling the Right Team

Who should be there? That’s easy. Bring employees who know the products or services, who have charismatic people skills, who are personally invested in results, and who participate in pre-show planning or post-show implementation.

Exhibit Leader Insights Report 2023

Exhibit Leader Insights Report 2023 is a report based on a survey sent to exhibitors working with the aim of understanding exhibiting in 2023.

A Trade Show Exhibitor Walks into a Bar

A Trade Show Exhibitor walks into a bar and says to the bartender, “I’ve never been in a bar before, but a friend suggested I try the 20 x 20 Booth Space.” “That’s a very popular drink,” says the bartender, “especially with my regular customers.

Outsource vs In-House Production of Trade Show Exhibits

At Classic Exhibits, we’ve learned a few things over the past 30 years. For one, everyone wants to be in control. In our business that means the design, project management, construction, staging, and delivery of their client’s display.

How to Choose Your Exhibit Furniture

What does “trade show exhibit furniture” mean to you? This is not a trick question. If you said, all the components in a booth that you sit on, lean on, or write on, you would be right.