Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

What Makes a Good Trade Show Booth?

What Makes a Good Trade Show Booth?

by | Jan 28, 2026 |

When it comes to creating a good trade show booth, you are in luck. The booth design is the fun part for most exhibitors. You get to work with an exhibit designer who has your trade show goals and budget, along with an understanding of your customers, your culture and your branding. While the question “What makes a good trade show booth?” depends on the exhibitor, there are commonalities to every good trade show exhibit. We’ll explore those similarities in this article.

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What’s Your Corporate Culture?

What’s Your Corporate Culture?

by | Dec 4, 2025 | ,

Every company has a culture, whether they recognize it or not. Some companies promote it as an asset. Others see it as the elephant in the room that no one discusses. Then there are those executives who speak about their culture using glowing terms like empowerment, self-actualization, and mutual respect.

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Recent Posts

How to Design a Trade Show Floor Plan

You’re an exhibitor and someone says to you, “Tell me about your trade show floor plan.” Do they mean the show’s overall floor plan or the floor plan of your exhibit? In this article, we’re going to discuss the latter. We’ll address choosing the optimal space on the trade show floor in another article.

Top HVAC Trade Shows, Trends, & Booth Strategies

Whether you’ve attended 5 or 50 trade shows, you already know that HVAC trade shows are important to growing your business and advancing your professional education. The industry is changing rapidly and trade shows are hubs for meeting with residential and commercial HVAC companies

What Sasquatch Can Teach Us about Trade Show Marketing

Sasquatch is no seven foot dummy. He (she) has a brain to match that brawn. Bigfoot understands marketing, knows PR like a Madison Avenue insider, and can out Kardashian the Kardashians without taking a step outside the Pacific Northwest. Here’s what our “ancestral brother from another mother” can teach us about trade show marketing.

Symphony Portable Display Fashion Show (w/ AI Commentary)

“The Symphony Portable Display isn’t just a display; it’s an experience. It’s about presenting your brand with polish, professionalism, and undeniable flair. It’s about creating a memorable impression that resonates long after the show is over.

Our Secret Tips to Mastering Production Lead Times

Lead times should be a straightforward topic… but they’re not. Every design in EDS has a stated lead-time, like 12-17+ Business Days — about 2-3 weeks in this case. Meaning the ship date can vary depending on when you submit your PO, your client’s artwork, and our current production schedule.

Thoughts on EXHIBITORLIVE 2025

It’s a frequent question for trade show people, like you and me. Vegas? Orlando? Chicago? This week it was San Antonio, TX to attend the trade show about trade shows… EXHIBITORLIVE.

The Facts About Trade Show Crates & Shipping

When you purchased your custom or modular trade show exhibit, you probably didn’t give much consideration to shipping or the wood crate(s). After all, it’s just a wood crate, right? What could go wrong during long interstate shipments, casual forklift handling, and untrained show labor to your very expensive and stunning beautiful trade show exhibit? 

Tariffs, Prices, and the Exhibit Industry

Tariffs, Classic Exhibits, and the Exhibit Industry. Lots of questions, speculation, and intrigue about tariffs. Even if you try to avoid the news, you’re still hearing about tariffs along with inflation.