Trade Show Booth Layout: Ideas That Boost Traffic
Let’s start by clarifying the difference between a trade show booth layout and booth regulations. The former is all about design. The latter is about the specific trade show guidelines. For example, this page summaries the most common trade show regulations in North America, which differ from trade show regulations in Europe and Asia. Knowing them, even on a basic level, prevents being “asked”...
Trade Show & Event Rental Furniture Trends
Kevin Dana from CORT Events shared trade show and event Rental Furniture Trends during an online webinar. His slide deck was the PERFECT example of the expression, “A picture is worth a thousand words.”
Trade Show Product Displays Including Stands, Shelves, & Setup Ideas
For companies with physical products, the ability for clients to see, touch, taste, or smell their products is crucial to their trade show success. For them, “show and tell” isn’t standing in front of a monitor. It’s handing the product to an attendee, inviting them to participate in a demo, and giving them the opportunity to test it right then and there.
Quick Ship and Rapid Rental Trade Show Displays
In Exhibit Design Search, there are (7) Rapid Rentals and (7) Quick Ship designs available. All are packed in portable cases or crates and include (8) 10 x 10 kits and (6) 10 x 20 kits.
Island Booth Solutions for 360° Trade Show Impact
At most trade shows, island booths are the rock stars, attracting more foot traffic than inlines. Thankfully, it’s possible to mingle with the “stars” without blowing your marketing budget. In this article, we’ll review the basics of an island booth, the advantages, island design trends, and showcase affordable examples of island booths, both for purchase and to rent.
Exhibit Specials for September and October
Exhibit Specials for September and October are 10 ft. and 20 ft. inline Quick Ship Displays. See all seven designs in Exhibit Design Search.
Custom Tablecloths for Trade Shows: Options, Examples & Design Tips
Many trade show exhibitors ignore the branding of their tables, like custom tablecloths for trade shows. They default to the white or blue tablecloth supplied by the venue (or nothing at all). But a colorful, branded table throw with a logo can elevate their visibility, especially at smaller shows or events.
Turnkey Booth Options for Trade Show Ease
Most exhibit houses offer complete turnkey services, where they manage not only storage and shipments but many facets of the trade show services. Turnkey services, when put in the hands of exhibit professionals, can pay for itself through lower freight costs, early bird specials, and by preventing ‘surprises’ on the show floor.
8 Ways Trade Show Organizers Can Support Exhibitors
For exhibitors, time is literally money at trade shows – they’ve invested in the opportunity to participate and they’ve had to put a hold on their typical money making activities while away. Even short bursts of wasted time weigh on exhibitors heavily and, in many cases, cloud their opinion of your event overall.
Exhibit Planning: The Key to a Successful Trade Show
It’s never too early to start planning. Begin by assigning one person to be in charge of timetables and schedules. Assign another person to draw up the budget and define the marketing goals.
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Recent Posts
Trade Show Booth Selection. An Alternate Approach.
EXHIBITOR Magazine recently published “Space Case,” an informative article about selecting floor space at a trade show. They asked nine exhibit industry experts to share their booth selection strategy based on a show floor plan. See the image above for their selections.
The 40 ft. Inline Exhibit Challenge
Does the size of your exhibit matter? Yes, but perhaps not in the way you think. Let’s say you budgeted for 400 sq. ft., which typically translates into a 20 20 island exhibit. Islands have advantages. They’re usually centrally located. They are surrounded by four aisles.
Mirroring Retail Customer Service: The Best Practices for Trade Shows
At a trade show, booth staff training is often the deciding factor between making a lasting impression or being forgotten. While your sales, marketing, and C-level staff in the booth have excellent customer service skills, they may be unfamiliar with how to maximize their impact in a trade show booth.
Download “Rent or Buy” Unbranded Literature
This week, you can download Rent or Buy unbranded literature. Just add your company branding, then email it to your clients or post it on social media. As you know, Rent or Buy is a hot topic with exhibitors.
Amid the LA Fire Devastation, Heartwarming Support
The windswept fires that have consumed Los Angeles over the course of the past 10 days have been devastating. The images you see on TV look like Hollywood special effects. But they’re not.
8 Trade Show Sustainability Solutions for Exhibitors
Sustainability and trade shows have never been best friends. For years, trade shows and exhibitions have been significant contributors to landfills, especially in parts of the world where “build and burn” was common. Recently, trade show sustainability has gone to the front of the line with industry associations like EDPA and ESCA advocating for significant changes in trade show practices.
Business Open House Ideas and Important Tips
Business Open House Ideas and Important Tips. As you plan your Open House, consider the following Frequently Asked Questions for both your team and for your attendees.
Our Favorite Question from Potential Classic Distributors
We thought we’d share our favorite (and least favorite) question about Classic Exhibits. Oddly enough, they’re the same one.
Download (3) Unbranded Trade Show Marketing Templates
These unbranded downloads include new designs, promotions, or product sheets, each with space to add your logo and contact information.
Image Resolution Calculator
Explaining graphic file requirements to a client with limited graphic experience is like explaining the earth’s curvature to a flat earther.
Saying the “S” Word Outloud (Sustainability)
It’s nearly 2025, and people still cover their ears and sing La, La, La whenever the “S” word is mentioned (sustainability). And yet, the S word is the secret weapon for many Classic Distributors. These Distributors know that many companies have S-word initiatives.
33 Big Trade Shows in North America (2025)
November is a BIG trade show month (not to mention a BIG election happening too). Here are 10 gems that you might wanna have on your radar before diving into to Aunt Ruth’s green jello and carrot salad. Enjoy!
How to Stand Out at a Real Estate Convention or Trade Show
Post-pandemic, the...
Renting an Exhibit Should Not Be Stressful
Renting an exhibit shouldn’t be stressful. Yet, many exhibitors experience the same anxiety as buying a used car from Manny’s MotorWorld Emporium.
Summit Graphics PDX — Video Walking Tour
Summit Graphics PDX is not only the print provider for Classic Exhibits projects, but they also work with Classic Distributors and Summit clients throughout the Pacific Northwest.