Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

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Recent Posts

A Guide to Mastering Trade Show Logistics

Trade show logistics involves efficiently moving an exhibit and equipment to a show site, managing setup and utilities, and finally getting everything back to headquarters in one piece after the event.

Contemporary, Sustainable Trade Show Displays

Classic Exhibits has been designing and building contemporary, sustainable trade show displays through our ecoSmart line since 2007. No one in the exhibit industry has a longer or larger investment in sustainability than Classic.  

Your Complete Trade Show Checklist

When it comes to trade shows, someone has to be the master planner. They don’t have to make every decision, but they do have to own the list, including additions, revisions, and due dates. In other words, someone has to be the adult about your trade show planning. 

Classic Exhibits Products + Services Summary Sheet

For years, we’ve joked that Distributors often describe Classic Exhibits based on their last order. We build “custom exhibits” or “portable displays” or “charging solutions.” Or we’re a “rental provider” … Which makes Jim Shelman very, very happy.

Are You a Trade Show Gambler?

Ever wonder why so many trade shows are held in Las Vegas. Hint:  It’s not because Donny Osmond and Carrot Top are headliners. It’s gambling. The chance to turn $20 into $1000’s, maybe even millions of dollars, is scary seductive.

Custom Trade Show Displays: A Marketing Must-Have

You’re in the market for a custom trade show display. While searching, you may have seen phrases like Custom Trade Show Exhibits, Custom Trade Show Booths, or  Custom Trade Show Stands. Is there a difference between an exhibit, a booth, and a stand?

Your Guide to Designing a Custom Trade Show Booth

So, you’re considering a custom trade show exhibit. Start by keeping an open mind about what a “custom trade show exhibit” is. There’s often an assumption that it’s large or expensive or heavy or complicated. And, it can be all of those, but it doesn’t need to be.

Building a Trade Show Booth: A Professional’s Guide

If there’s one “truism” in trade show marketing, it’s that experience matters and mistakes are costly. You’ll avoid the most common pitfalls by conducting research online, asking questions early and often, and working with a trade show professional.